Designing IA for AI - Information Architecture Conference 2024
Targeting Teens with Rock Magazine Content
1. Who would be the audience
for your media product?
2. • I think my product will appeal to the 10-19 teen audience, and to
both girls and boys.
• My research included equal numbers of boys and girls and both
preferred to read about male bands, so this should appeal to both
• The colour scheme is fairly conventional for a rock magazine aimed
at a younger audience without the more subtle colouring that can
be seen in magazines aimed at an older audience
3. • Although I was writing about an all male band
I tried to make them appear more “female
friendly” by showing that Chris has a son who
is important to him
4. • I kept the language simple and sentence length
short to make the magazine more accessible to a
younger audience
• I didn’t attempt to make it appeal to a particular
social class or ethnic group as rock music, in its
different forms appeal to a wide audience
• However teens from middle class homes would
probably identify most easily with the band
members as portrayed in the article
7. What have you learnt
about technologies
from the process of
construction?
8. Mac
O I found using a Mac difficult at first as I
had never used one before.
O After a while I learnt some key skills like
screenshots which was useful for the blog
and taking pictures of how to do things.
O I now prefer Mac to Windows
9. Powerpoint/Word
O I used Word for the article which I was
fairly confident with
O I already knew how to do things like
spellcheck but I did learn how to use the
dictionary function.
O Due to the fact I couldn’t access the full
features of WordPress , I had to use
PowerPoint for my blog
O Again I was already confident with
PowerPoint
10. QuickTime Player
O I used this in my blog to record my
evaluation and some of my research.
O The things I learnt include audio recording
and screen recording with audio.
O There is an example of me using this in
the video
11. Photoshop
O this was the most difficult technology I used
O I had to use two different versions CS4 at
College and elements 11 at home
O I learnt how to select page size, unlocking
layers, placing images, outerglow, strokes,
magic wand, lasso tool, red eye removal tool,
brush tool, gradient tool and horizontal type
tool.
O I also learnt how to merge layers together
O Examples of this are in the video
13. InDesign
O I found this easier to use than PhotoShop
O I learnt how to make a double spread and
make layers
O I also learnt to make different boxes for
example quotes, columns and pictures
O In the article I also used textwrap which
made it easier to organise the article.
