2. Welcome to Belltower Books!
Belltower Books was founded in 2004 by two
Cornell University undergrads
What began with two schools in one town has
grown to 700+ schools in 44 states
3. Our Business - Convenience
Belltower Books strives to be different from every other
buyback service
By going to a seller’s location, rather than making them
come to us, we make his/her life easier
You can buy books anywhere, from anyone - no other
buyback can match us!
We are an organization based on the virtues of hard work,
honesty and transparency
The better the customer experience, the more additional
business is generated by that customer and their friends
5. Our Team
Buyers – The foundation of the book buying operation. Field
agents who purchase books from students.
Campus Captains – Manage operations at the campus level
Provide Buyers with cash, bags, stickers, advertising materials and
guidance
Report directly to the Regional Director
Set locations that buyers are assigned for appointments
Regional Directors – Provide support and guidance to
Campus Captains and Buyers. They have years of experience
and have been Campus Captains and Buyers themselves.
6. Pay for Performance-Commission
At Belltower Books, we believe in Pay for Performance. Our culture was
founded on the basis that this is the only fair compensation practice.
All checks will be mailed by January 15 , 2013
You are paid:
Value of Stickered
Books Purchased ($) % Earned Range of Compensation
$0-$1000 6% $0-$60
$1001-$2000 6.5% $65.07-$130.00
$2001-$3500 7.5% $150.08-$262.50
$3501-$5000 8.5% $297.59-$425
$5001-$7500 9.5% $475.10-$712.50
$7501-$10000 11% $825.11-$1100
$10001-$15000 12.5% $1250.13-$1875
$15001- 15% $2250.15-
8. The PDA
Every buyer is provided a
Windows Mobile based PDA
preinstalled with custom Belltower
Books software
This PDA is equipped with a
scanner to be used when scanning
book bar codes (ISBNs)
The PDA comes pre-loaded with a
database containing every ISBN
you could encounter
An ISBN is a 10 or 13 digit number
found on (and imbedded in) a
books barcode as well as the
copyright information page (found
at the beginning of every book)
9. The PDA
The Belltower Books software is easy
to use
An ISBN is scanned into the ISBN
Entry field
If you type this by hand, hit ENTER
10. The PDA
As you scan books, they can be seen in
the ISBN List
The last five digits of the ISBN,
followed by the price and the title of
the book are shown
Though we buy every book, those that
are too far out of print, custom
published or International editions
come up as a “Quarter Book” with the
price Q
The PDA rounds the quarters up
This does not mean that every quarter
becomes a dollar – if you have three Q
books, your total will be $1. If you have
five Q books, your total will be $2
11. The PDA
When you have scanned all books, give the
customer the total and verify that they
want to sell.
If they agree, you MUST click Finalize
When you do, you will be given a
confirmation of the number of books
finalized and the amount of the transaction
ONLY give out the $ amount the PDA tells
you to
The PDA will lock you out if you finalize
too many individual Q books
12. The PDA
You will also be prompted to ask the
customer for their email address
For every valid, unique email address
you will receive a ten (10) cent bonus
on top of your commission!
Let the seller know that they will
receive a coupon worth 10% off
purchases at belltowerbooks.com!
A buyer can always decline if they do
not wish to give this information out
13. The PDA
Once you complete a transaction the
Book Count at the bottom right of the
screen will increase
Watch this! If this number is not
changing, your transactions are not being
recorded
Also, if you click More at the bottom
left of your screen you will be able to
see the dollar total for all of your
purchases
14. The Value
Common Scenario:
Other Buyback Belltower
Microecon 32 30
Physics 45 27
Chemistry 20 30
Biz Law 0 25
English 1 .25 1
2 0 1
TOTAL $97.25 $109
15. The Value
Convenience
Buyback is more efficient
Buyback occurs at customer’s residence
Value
Prices are competitive with nearly all other buyers
Belltower may not have the highest price but…
Belltower buys every book = more money
16. The Customer
Typical Objections
“I will sell my books online.”
Stealth costs: time spent listing, lug around books, wait for sale,
possibility that the buyer will return the book, trip to post office,
$3+ to ship, 18% commission to website
“Why can’t you pay more for this book?”
Belltower has developed a sophisticated algorithm that considers
the edition and market conditions amongst other factors for each
book. Some books we can pay more than our competitors;
others we cannot. However, Belltower always buys every book!
“Why is my quote so low?”
Books are more than likely old editions, going out of edition,
International Editions or Teacher Editions.
17. Audit Stickers
Your Campus Captain will issue you
Belltower Books bar code stickers.
These stickers must be placed above the
ISBN barcode of every book.
If your PDA has any type of malfunction,
this is the backup method that we use to
audit your purchases. Making sure to
sticker every book guarantees that your
paycheck will be correct despite any
technological difficulties.
You will receive a five (5) cent bonus per
sticker if 98% of your books are
stickered correctly vs your PDA readout
You are compensated based on the value
of stickered books received at our
warehouse.
18. Bags
Your Campus Captain will issue
you Belltower Books canvas tote
bags
You must use these bags to hold
your books
Place books into the bag with
spines aligned
Fill the bags completely, they can
be used for multiple appointments
When a bag is full TIE two
overhand knots with the handles
and bring them to a secure
location
19. Staff.belltowerbooks.com
Your go-to resource for all
things Belltower
When you signed the buyer
contract you received your
login credentials
Here you can see your
regional and the company
wide buyback leaderboard
20. Staff.belltowerbooks.com
Enter your first audit sticker number here, this will
popup until you enter a number
21. Staff.belltowerbooks.com
You can also block off appointment slots
for when you are not available to take
appointments
Your appointment locations
Dorms
Student centers
Off-campus apartments
Are assigned by your Campus Captain
An appointment should never be missed.
Your team will be happy to take an
appointment that you can’t make
22. The Call Center
585-219-6609
If you feel that your PDA is not giving
you the correct price, use the
automated system to verify
Please follow the instructions to
receive price quotes!
Once asked, type in the 10 or 13 digit
ISBN followed by the # key
For ISBNs that include the letter X use
*
the key in its place
If you need to speak with an
Operator, hold and your call will be
transferred
The Call Center is staffed until 9pm
Eastern Time
23. Marketing - Campus Culture
You are the best resource for
marketing strategies at your
school because you understand
what people like and dislike on
your campus
Use that knowledge!
Facebook!
Do people look at fliers and
quartercards or throw them
away?
Do people chalk to advertise?
24. The Campus Captain
Our campus manager
Has access to a bank account for
buyback funds
Should be in contact with you
every day during buyback
Picks up books from you daily,
transports them to an off-
campus facility
Resupplies you with tote bags
and provides Syncing
25. The Campus Captain
Issuing and Receiving Cash
The Campus Captain is
responsible for the proper
tracking of buyer cash.
When the Campus Captain
issues you cash, they use this
screen in their PDA
BE SURE to type in your
initials to verify that they
are issuing you the correct
cash
26. Syncing Your Data
Second in Importance Only to Buying Books
Staff.belltowerbooks.com
Buyers should perform a
Sync whenever possible
What happens during Sync?
You
upload a file from your
PDA directly into our server
How many books you have
bought
How much money you have
been given and should have left
27. Syncing Your Data
Second in Importance Only to Buying Books
To do this you must use the USB
cord or Dock which can be found
in your PDA box
Use this cord to connect the PDA to
your Windows based computers-
this will not work for Mac users
On your staff page navigate to the
“Sync my PDA” section
If you have entered the 5 digit
number found on your PDA box,
an image of the device should
popup
28. Syncing Your Data
Second in Importance Only to Buying Books
Select your Operating System
OS specific instructions will
appear above
Follow the directions and
screenshots to your receipt file
(bb_r.sdf), select the file and click
“Upload Receipts”
Sync Complete!
29. Tech Problems
If you begin to experience problems with your PDA, please
perform a SOFT RESET of the device.
You will be shown the location of your PDAs soft reset
button at training
If the soft reset does not resolve the problem, please call
the Call Center
31. Safety
Belltower Books has had few safety concerns in its
history but we do want to ensure our buyers are
prepared
Handling large sums of cash can be dangerous
Keep your cash in the envelope
Do not linger at night
Do not advertise the money you are carrying
Always be aware of your surroundings
Use common sense
32. Safety
If you are in danger of being robbed…
STAY CALM
Your safety is more important than any equipment
or monetary loss
Do not escalate the situation
Get a good visual description
Call 911 immediately after the episode and file a
police report
Contact the Call Center as soon as you are secure
34. Values
The Belltower Books mission is to create the most
convenient textbook market
The Belltower Books strategy is to build a direct
marketing relationship with every customer
35. Values
Belltower Books
is building a company with people who
Are defined by their commitment to integrity
Show personal humility by listening first
Measure themselves against the best
Work hard in order to minimize risk
Take pride in the company and its success
36. Values
Belltower Books as a company
Emphasizes simplicity and common sense
Promotes pragmatic thinking and focuses on results
Balances concern for staff, customers, and shareholders
Challenges people, processes and convention for
continual renewal
39. Prizes
#1 Company Wide
Instead of an Kindle Fire, the number
one buyer in the entire company will
receive
$1,000 cash bonus
40. Prizes
#2 Company Wide
The second highest buyer in the
company, instead of a Kindle Fire,
will receive a 16 GB iPad 3
41. LET THE BUYBACK BONANZA
BEGIN!
And don’t forget, now you
can buy all of your books
directly at
belltowerbooks.com!
Need assistance? Contact the call center! 585-219-6609
