Presentation from DataCloud Europe Congress in Monaco, highlighting the specifics of cloud hosting business in Africa and the ways to grow and increase the revenue. More about Jelastic - https://goo.gl/kyHaO6 SAFOZI https://goo.gl/6hgmDs

1. Cloud Hosting Business in Africa:
Market Specifics and Ways to Grow
Zied Ouled Ali
Ruslan Synytsky

2. African Market Specifics

6. Business Functions Run in Cloud
Source: PwC, CIO & CSO, The global state of information security survey, 2017

7. Global Payers Active in Africa
"They take over in different ways – sometimes from a distance (Amazon),
sometimes through local partnerships or resellers (Microsoft), sometimes
through hybrid models (SAP),”
Jon Tullett, IDC research manager for IT services Africa

8. Global Providers Pros and Cons
Advantages
• Industry leaders with expertise
• Strong brand awareness
• Greater economies of scale
• Mature technology
Disadvantages
• No local data centers
• High prices
• Local payment options are not available
• No compliance with local data privacy laws
• No local support
• No dedicated sales or marketing strategy

9. Local Hosting Players in Africa
Top Webhosting Companies in South Africa

10. Local Providers Pros and Cons
Advantages
• Local data center presence
• Local support
• Prices and payment options suitable for
market
• Compliance with local data privacy laws
• Knowledge of local customers needs
Disadvantages
• Lack of industry expertise
• Limited budgeting
• No unique or mature technology
• Low understanding how to sell

11. Business Functions Run in Cloud
Source: PwC, CIO & CSO, The global state of information security survey, 2017

12. Ways to Grow

13. Challenges
• How to offer unique but mature solution?
• What to do if there is not enough industry expertise?
• How to target the right customer with the right offer?
• What investments to do not to fail?

14. Collaboration is the Answer
“African cloud solution providers need to create partnerships with
the global providers, engage with them and come up with a win-
win solution.” Gert Schoonbee,

15. Partners Programs

16. +

17. SAFOZI Rock Solid Cloud Infrastructure
Founded: 2012
Services : IaaS, PaaS, CDN, IT Consulting
DC Location: Tunis, Tunisia
Target Market: from Tunisia to the whole Africa
Tunisia
North Africa
Africa

18. Jelastic Cloud Platform
Founded: 2011
Services : Public, Private,
Hybrid, Multi Cloud, PaaS, CaaS
Chosen by hosters:
52 providers in 28 countries

19. Use Unique Mature Product

20. Key Benefits for Customers
• Wide range of built-in stacks: Java, PHP, Ruby, Node.js, SQL and
NoSQL databases
• Docker containers orchestration
• Automatic vertical and horizontal scaling with high availability and
load balancing
• Self-service portal for easy provisioning, scaling and updating
environments
• Admin tasks automation: CI/CD processes, container management,
complex clustering

21. Get Industry Knowledge
• Support team trainings
• Admin guides on management of end users workloads
• 24/7 technical support

22. Upsell Customers with Received Expertise
• Migration from VMs to containers
• Decomposition of legacy apps
• Building custom application architecture
• DevOps automation
• Managing Virtual Private Cloud

23. Invest in High End Infrastructure
• Start smaller but with strong capacities
• Provide backup by default
• Extend number of servers with revenue growth
• Eventually offer several regions in different locations

24. Save Decreasing TCO
• Containers for high density
• Hibernation of inactive apps
• Automation of updates, monitoring and troubleshooting
• Software-Defined Solutions

25. Use Business Expertise of Partner
• Best practices of known brands
• Marketing and sales trainings
• Access to partners portal with business kits
• Go to market programs
• Co-marketing at events and in media

26. Always Evolve
• Technology
• Performance
• Support
• Managed services
• Automation
• Pricing competition

27. Thank you!
Have any questions? Get in touch with us!
safozi.com
jelastic.com