An ODS is an operational data store, a DW is a data warehouse, and a data mart contains a subset of data from the DW focused on a particular business area or department. A Logical Data Model organizes and defines the relationships between data elements in a DW. Using RFM as an initial data mining effort allows organizations to understand customer behavior patterns which can help target marketing campaigns. Some challenges facing data miners include ensuring data quality, protecting privacy, and determining the most effective algorithms for analysis.
Chapter 6Explain the differences between an ODS, DW, and a dat.docx
1. Chapter 6
Explain the differences between an ODS, DW, and a data mart.
. Explain the purpose of a Logical Data Model..
Chapter 7
What is the advantage to using RFM as an initial data mining
effort?
What are some of the challenges facing a data miner?
