2. Campaign Overview
Jean-Charles Boisset is a well-known entrepreneur in the wine world. With 22
vineyards in California and France and married to Gina Gallo – he is considered wine
royalty. The problem is the everyday wine consumer doesn’t know who he is.
Jean-Charles wants people to experience wine differently. His wine collection and
properties transcend traditional boundaries, embracing audacity and imagination. It
unites the old and new world into “One World of Wine.”
Instead of developing a social and digital strategy for each one of his wine brands
and properties, we helped Jean-Charles be the brand.
With a “Wine Reimagined” brand narrative, we set out to showcase his vision –
create unique wine locations and experiences that breathe life into a dusty category,
and build the most passionate and inspiring community of wine lovers in the world.
Jean-Charles Boisset: Wine Reimagined
3. Campaign Performance
We not only built an engaged community (who were very excited to learn about Jean-
Charles’ one-of-a-kind wine world), but also recruited Ambassadors for his Wine Living
program - where fans can have a career by throwing wine tasting parties.
• Over 3 million campaign impressions
• Garnered 128% fan engagement on average every month
• Recruited several thousand avid fans and several hundred Wine Living
Ambassadors at a cost-effective price
The campaign has catapulted Jean-Charles into the forefront of the industry, lifting
each of his brands and helping him to weave old world and new world passions to
create his “One World of Wine.”
Jean-Charles Boisset: Wine Reimagined
