Teaching 10th-grade students Seth Godin's philosophy of marketing.

1. Entrepreneurship 101
”Purple Cow Theory”

2. When Entrepreneurs Fail
New
Toothpaste

3. Toothpaste is a
$2.4 billion market, and if our
toothpaste could capture just
1% of that . . .
I’m out.
When Entrepreneurs Fail

4. When Entrepreneurs Succeed

5. So check it out, I’ve got this
problem that no product on
the market solves.
When Entrepreneurs Succeed

6. Video Games
Cars
Toothpastes
Children’s Books
Sneakers

7. All the ideas I’m about to
share come from this
guy.
Seth Godin

9. Golden Rule: Remarkable products win

10. “Remarkable”

11. In the 1970s:
Make average products for
average people.
Spend millions of dollars to
interrupt people.
They’ll buy my product.

13. Toothpaste is a
$2.4 billion market, and if our
toothpaste could capture just
1% of that . . .
Worked in the 1970s

15. In the 1970s, it worked!
Make average products for
average people.

16. In 2020s:
Everyone in the middle is an
expert at ignoring you :(

21. REMARKABLE! not remarkable

22. New toothpaste:
Not remarkable.

24. =

25. =

32. https://www.youtube.com/watch?v=EZwY5BeYcyo

34. One last thing . . .

35. One last thing . . .
Almost everyone you know
is an innovator sometimes.
So are you.

36. Meet Mr. Normal.
Average height, average family, average
car, average clothes, . . .
Off-the-charts obsessed with his dog.
And his sister.
She’s normal in every way. Normal car,
normal music preferences . . .
Except she’s obsessed with mochi. She’s
tried every flavor from every brand, she
makes her own, she even blogs about her
mochi passion.

37. To Mr. Normal, BARK BOX is a purple cow.
He wants to tell everyone about it.
His sister is sick of hearing about it. Guess
what she wants to talk about.

38. Summary:
1. Whatever you’re building, target weird,
niche customers who might pay
attention to something new and
different.
2. Your new product must be so surprising
and so original that people spread the
word. (aka a purple cow)

39. Summary:
1. Whatever you’re building, target weird,
niche customers who might pay
attention to something new and
different.
2. Your new product must be so surprising
and so original that people spread the
word (aka a purple cow)

40. Based on the book Purple Cow by Seth Godin