Criteria Points Possible Followed instructions 10 Organization and grammar 10 Appropriate aspect of topic discussed 20 Description of dendritic growth 20 Clear articulation of ideas 30 Appropriate inclusion of scholarly resources 10 Total 100 This research paper will demonstrate the ability to apply course material using peer-reviewed scientific resources. The paper should be from 4-6 pages not including the cover page or references (double spaced, Time New Roman, 12 pt font, APA format). A minimum of 10 peer-reviewed articles from academic journals should be used as references with in-text citations (see APA 7th edition guidelines for more information). Topic: Discuss dendritic growth in adulthood including the impacts, implications, and limitations of new dendritic growth Running head: BUSINESS PLAN PART 1 1 BUSINESS PLAN PART 1 7 Business Plan Part I Student’s Name Institutional Affiliation Introduction Most consumers have developed an increasing interest in coffee. This has necessitated the establishment of coffee businesses and coffee shops all over. Miller's Coffee shop is one of those businesses that look forward to starting a coffee selling company or business. Millers Coffee Shop is positioned to sell coffee and coffee products to the Northwest Santa Fe areas. This business is looking forward to producing a friendly and comfortable setting that enables its customers to consume quality products and experience impeccable service at an affordable price. The coffee shop will offer different products and services ranging from coffee, tea, and pastries, among others. It will also offer non-alcoholic beverages for kids and those who do not love coffee. This paper presents a business plan for Miller Coffee Shop. Company Background Company Name The company name for this business is Millers Coffee House. The shop will be a one of a kind coffee shop in Overland Park, Kansas. This location will be appropriate for this coffee business as most adults that allegedly like to consume coffee pass by this street in the evenings, as discussed by (Jackson 2020). Millers Coffee House will offer coffee, espresso, gourmet coffees, drip coffees, smoothies, and lattes. It will also serve simple pastry such as bread, muffins, cookies, rolls, and scones seasonally. Type of Business Millers Coffee House will be a retail coffee shop that sells coffee as the main products and other related products. This retail business's main goal is to become the leading retailer in coffee branding and produce the finest quality coffee to its target customers. It aims at creating superior service to its customers to develop a high degree of customer loyalty with its target customers. The small company also aims to expand its business practices to escalate its ...

1. Criteria
Points Possible
Followed instructions
10
Organization and grammar
10
Appropriate aspect of topic discussed
20
Description of dendritic growth
20
Clear articulation of ideas
30
Appropriate inclusion of scholarly resources
10
Total
100

2. This research paper will demonstrate the ability to apply course
material using peer-reviewed scientific resources. The paper
should be from 4-6 pages not including the cover page or
references (double spaced, Time New Roman, 12 pt font, APA
format). A minimum of 10 peer-reviewed articles from academic
journals should be used as references with in-text citations (see
APA 7th edition guidelines for more information).
Topic: Discuss dendritic growth in adulthood including the
impacts, implications, and limitations of new dendritic growth
Running head: BUSINESS PLAN PART 1
1
BUSINESS PLAN PART 1
7
Business Plan Part I
Student’s Name
Institutional Affiliation
Introduction
Most consumers have developed an increasing interest in coffee.
This has necessitated the establishment of coffee businesses and
coffee shops all over. Miller's Coffee shop is one of those
businesses that look forward to starting a coffee selling
company or business. Millers Coffee Shop is positioned to sell
coffee and coffee products to the Northwest Santa Fe areas.
This business is looking forward to producing a friendly and
comfortable setting that enables its customers to consume
quality products and experience impeccable service at an
affordable price. The coffee shop will offer different products
and services ranging from coffee, tea, and pastries, among
others. It will also offer non-alcoholic beverages for kids and

3. those who do not love coffee. This paper presents a business
plan for Miller Coffee Shop.
Company Background
Company Name
The company name for this business is Millers Coffee House.
The shop will be a one of a kind coffee shop in Overland Park,
Kansas. This location will be appropriate for this coffee
business as most adults that allegedly like to consume coffee
pass by this street in the evenings, as discussed by (Jackson
2020). Millers Coffee House will offer coffee, espresso,
gourmet coffees, drip coffees, smoothies, and lattes. It will also
serve simple pastry such as bread, muffins, cookies, rolls, and
scones seasonally.
Type of Business
Millers Coffee House will be a retail coffee shop that sells
coffee as the main products and other related products. This
retail business's main goal is to become the leading retailer in
coffee branding and produce the finest quality coffee to its
target customers. It aims at creating superior service to its
customers to develop a high degree of customer loyalty with its
target customers. The small company also aims to expand its
business practices to escalate its market share in Kansas City
and other regions' primary markets.
Proposed Ownership/Legal Structure
Millers Coffee House will function as a sole proprietorship.
Miller Louise Carter, the owner, will allow private investors to
venture into other related businesses that go in hand with the
coffee business. But these investors will be silent stakeholders,
and the owner will pay them off within three years of business

4. establishment (Jackson, 2020). The private investors will be
paid two times a year in equal installments with interests. The
proposed budget for this business is $99,900. The owner has a
cash contribution of $10,000 and plans to loan the remaining
amount after investors input.
Miller is a graduate of Kansas University with a master's in
business administration. He has previously worked as a waiter
in a coffee shop during his high school. This job allowed him to
gain much experience on how to run a coffee shop effectively.
He has first-hand information on how to develop his business
and effectively run it to make profits. Besides, Miller worked as
an assistant manager in a campus coffee house for three years,
gaining different business management experience. With this
experience and zeal to produce quality coffee, the owner is
looking forward to his coffee business's sole proprietorship.
The overall management of this coffee shop will be the owner's
responsibility. With over five years' experience in a coffee
shop as a waiter and an assistant manager, the owner will be
better positioned to manage the business successfully with the
help of other staff (Rahardjo, 2019). He will hire additional
staff, including the barista, waiters, and storekeepers, to run the
business smoothly.
Legal Form
Millers Coffee House will be established as an S-Corporation,
solely owned by its owner, Miller Louise Carter. The company
will have a legal entity different from other coffee shops and
gain the power to hold the company and conduct business.
Unique Products or Services
Miller Coffee House will have four unique products alongside
coffee as its main product. It will produce Teavana Oprah chai

5. tea, a mixture of tea infused with ginger, cinnamon, cloves, and
cardamom together with black tea leaves and rooibos (Jang,
2021). The company will also provide shaken iced tea as a
special product shaken ten times and thoroughly cooled down to
ensure all the ingredients are seamlessly mixed with revealing
their unique flavors.
The third unique product will be the Fizzio handcrafted soda; a
non-alcoholic beverage individually made for customers. This
product will contain three distinct flavors, including golden
ginger, spiced root beer, and lemon ale (Nguyen, 2020). Finally,
the company will also service some chestnut latte, a mixture of
different flavors, including espresso and caramel chestnuts. It
will be served with freshly steamed milk and crowned with
spiced praline fragments and whipped cream.
Other special products within the shop will include different
and unique smoothie flavors. Some of the smoothie flavors will
consist of wild berry, peach, strawberry, lemonade, and mango
smoothies (Rahardjo, 2019). The company will also round up its
menu line with specially made pastries from outside suppliers
and freshly homemade pastries like bread, muffins, cakes, rolls,
and scones.
Mission Statement
Millers Coffee House's mission statement is to provide a
comfortable and friendly environment that enables its customers
to enjoy high-quality coffee food with impeccable service at an
affordable price.
Goals and Objectives
Strategic Goals
This business's main strategic goal is to provide a

6. comprehensive income and develop a working environment that
treats the employees and customers with respect and dignity.
The company aims at generating revenue of %50,000 annually
within the first three years of its establishment, as discussed by
(Nguyen, 2020). It also aims at creating a relaxed base and
atmosphere for its consumers who live and work around the
business premises. Another strategic goal for this company is to
develop competency among its employees to improve their
loyalty and commitment.
Objectives
The Miller Coffee House's business objectives include
maintaining a high standard quality of food and beverages
accompanied with quality service. The business also purposes to
provide first-rate entertainment at the shop at no extra cost and
maintain a comfortable atmosphere for its customers (Jang,
2021). The company also strives to offer discount coupons to its
customers when necessary. Finally, the company aims at
maintaining the utilization of a customer mailing list.
Table or Chart
Table Showing Estimated Market Share and Sales
Age Percent
% of Population
20-25
7.26%
26-30
9.79%

7. 31-35
8.39%
36-40
8.24%
41- 50
15.98%
Total
49.66%
Basing on the target customers' profile for this business, the
information was projected to contribute to the sales and market
share within the market business. The table represents the
number of clients that are likely to walk into the coffee shop
and buy food or beverages and their ages.
A Table Showing VRIO Analysis for Miller’s Coffee Shop
References
Jackson, M. (2020). Business plan development for a coffee and
cake shop: Business structure, SWOT analysis and market
research. GRIN Verlag.
Jang, Y. J. (2021). The role of customer familiarity in
evaluating green servicescape: an investigation in the coffee
shop context. International Journal of Contemporary Hospitality
Management.
Nguyen, H. N. (2020). Creating an effective digital marketing
plan for a small new coffee shop: ChoCoCha.

8. Rahardjo, B., Hasbullah, R., & Taqi, F. M. (2019). Coffee Shop
Business Model Analysis. Integrated Journal of Business and
Economics, 3(2), 140-152.
Running head: BUSINESS PLAN PART 4
1
BUSINESS PLAN PART 4
7
Business Plan Part IV
Student’s Name
Institutional Affiliation
Financials Plan
In-Depth Narrative Demonstrating the Viability of This
Business
Millers Coffee Company will have a unique selling proposition
that will lead to business success. Being unique will keep the
business ahead of the competition in the coffee selling industry.
Second, it will develop a stable customer base. This means that
the customers will be loyal to this company. Third, Millers will
develop a strong competitive advantage. It will achieve this by
determining the potential competitors and creating a marketing
strategy that beats that of the competitors.
Financial Estimates and Rationale for the Viability of the
Proposed Business
The business expenses for Millers Coffee will be grouped in two
categories, namely the startup expenses and operating expenses.

9. Some startup costs will include business registration fees,
starting inventory, licensing fees, down payments on equipment
and property, rent deposits, and utility setup fees (McKenzie,
2019). The operating expenses will include salaries, rent
payment, shop supplies, maintenance, utilities, and distribution
payments. The starting number of customers is estimated to be
50 customers each day, for 26 open working days a month.
Description of the Form of Business
Millers Coffee House will function as a sole proprietorship.
Miller Louise Carter, the owner, will allow private investors to
venture into other related businesses that go in hand with the
coffee business. But these investors will be silent stakeholders,
and the owner will pay them off within three years of business
establishment (Jackson, 2020). The private investors will be
paid two times a year in equal installments with interests. The
proposed budget for this business is $99,900. The owner has a
cash contribution of $10,000 and plans to loan the remaining
amount after investors input.
Three-Year Financial Projection
The financial predictions for this company are based on the
historical trends within the coffee brewing industry. The
international coffee market is estimated to grow at 5.3% during
the projection period from 2021 to 2025 (Jackson, 2020). More
than 70 percent of consumers will possibly prefer home-brewed
coffee, which will lead to the production of convenient forms of
coffee such as capsules and coffee pods. The market will likely
be driven by several factors that have been prevalent in the
coffee business in the past. Some of these factors include
increase customer demand for fortified coffee products,
continuous innovation, and single-serve brew systems.
Assumptions

10. General Assumptions
Plan Year
1st
2nd
3rd
Current Interest Rate
10%
10.05%
11%
Long-term Interest Rate
10%
11%
12%
Tax Rate
29%
29%
%
Other
0
0
0
Changes in Funding during Different Stages of the Company's
Growth
During the launching stage, the company will start its
operations as a coffee shop. During this stage, the owner will
fund 90 percent of the startup expenses. The second phase will
be the growth phase, whereby the business will likely
experience exponential growth (Green-Douglas, 2020). There
will be a need for a change in funding because of business
expansion to selling coffee products. The owner will welcome
private investors for additional financing. During the third or
the shakeout stage, sales will continue to improve. There will be
a need for further expansion to beat the rival companies. The
owner will revert to the bank loan and business loans for

11. funding. The last stage (maturity) stage will be the time when
business matures. There will be a steady but slow income and
sales. But there will be no need for funding during this stage.
The rationale for the Projections
The projects for this company are viable for several reasons.
First, they evaluate the company's practicability. They will help
the business determine if the operations will generate enough
income and profits (Jackson, 2020). Second, they will help the
manager to plan and prepare for the future of business
operations. Third, the financial projections will enable the
business to develop attainable goals and objectives. Finally,
these projections will attract the right investors and ultimately
lead to the expansion of business internationally.
Startup Costs for the Business
The startup cost for Millers Coffee Shop will be $100,000.
Operation
Cost
Rent Deposit
$25,000
Starting cash for business
$30,000
Initial Inventory
$5,000
Equipment and Furniture
$40,000
Current Capital and Other Sources of Funding
The initial capital comes from the owner's pocket. This is a
concept known as bootstrapping, an effective way to startup
financing a business. The company will also raise money
through bank loans, capital loans, or funding (Green-Douglas,

12. 2020). The owner will also obtain financing from microfinance
providers in Kansas for conventional banking services. Finally,
the business will also involve angel investors to fund the
business operations, especially during the business's growth and
expansion stages.
Continuous Improvement System used for Quality Management
The company will use the principles of a continuous
improvement system to manage quality standards in business
operations. This principle takes on four significant steps to
achieve the proper product development and customer service
(Green-Douglas, 2020). In this light, the company will plan by
identifying various opportunities and using them for change
management. Second, it will implement the change on a short-
term basis. Third, it will analyze the outcome of evolution and
determine whether it made a difference. Finally, the company
will implement this change on a broader scale to achieve
quality.
References
Green-Douglas, P. L. (2020). Accounting Information Systems
Used by Small Business Owners to Support Forecasting
Profitability (Doctoral dissertation, Capella University).
Jackson, M. (2020). Business plan development for a coffee and
cake shop: Business structure, SWOT analysis, and market
research. GRIN Verlag.
McKenzie, D., & Sansone, D. (2019). Predicting entrepreneurial
success is hard: Evidence from a business plan competition in
Nigeria. Journal of Development Economics, 141, 102369.
Running head: BUSINESS PLAN PART 3

13. 1
BUSINESS PLAN PART 3
6
Business Plan Part III
Student’s Name
Institutional Affiliation
Marketing Strategy
Differentiation Strategy
Miller's Coffee shop will utilize three powerful strategies to
differentiate its products and services from its competitors.
First, it will market its individuality through unique and
confident branding. The coffee shop will sell a high-quality
coffee brand and a consistent brand that demonstrates its
identity and makes it stand out from the competitors (Jackson,
2020). Secondly, it will offer superior customer services that
are absent in the rival coffee shops. For instance, the customers
will be treated with utmost hospitality to remember the high-
quality services. Third, Miller's coffee shop will offer unique
packaging of its merchandizes to stand out from the competition
in the coffee selling business. It will also achieve this by
providing unique and tastier accompaniments to coffee.
Strategies to keep Millers off the Declining Market Segment
Miller's Coffee shop will utilize a harvesting strategy to stay
away from the declining market segment. This approach
encompasses sacrificing the market position to get quick profits
to boost the business operations (Nguyen, 2020). It will also use
the divestiture strategy to sell out and avoid the declining
market. Lastly, Miller will apply its differentiation strategy to
improve the quality of products and services to stay ahead of

14. the game. This strategy will enable the company to rejuvenate
demand by attracting customers.
Tables and Figures Must Be Introduced In the Narrative
Analysis of Business Opportunity
Millers Company has three primary business opportunities that
can develop its business. First, it can utilize innovation and
technological techniques for a unique production. The company
can achieve this goal through different seating arrangements,
product taste, or changing work practices (Jackson, 2020).
Secondly, it can establish brand loyalty by giving out rewards to
customers. Such offerings can attract new customers and
improve their commitment to the brand. Finally, the company
can expand its target customer s geographically. It can achieve
this by launching new businesses in various geographic
locations.
Target Market and Location
The primary target market for this shop will be deep coffee
drinkers and coffee lovers. They will be mostly adults and
teenagers. The shop will be a one-of-a-kind coffee shop in
Overland Park, Kansas. This location will be appropriate for
this coffee business as most adults that allegedly like to
consume coffee pass by this street in the evenings, as discussed
by (Jackson 2020). Millers Coffee House will offer coffee,
espresso, gourmet coffees, drip coffees, smoothies, and lattes.
Economic, Demographic, and Geographic Factors
Various factors will influence the success of Miller's coffee
business. The economy will affect this business because they
are likely to appeal to certain income people (Jang, 2021).
People will comparatively low income may not afford these

15. products, thereby affecting the business. This shop's geographic
location will positively impact business operations as it will
enable the potential buyers to frequent the shop (Rahardjo,
2019). Finally, demographic factors around the shop's location
will positively impact the business. This is because most people
around the shop are adults who love coffee.
Organizational Success Strategies
The vision of the Company's Success
Millers Coffee House has a vision that focuses on leading the
coffee industry. The owner believes this company will achieve
this vision because of its differentiation strategy against other
small coffee business shops (Nguyen, 2020). The company has
strategic objectives that streamline it towards attaining financial
growth and expanding its business across various geographical
locations. The company looks forward to establishing over
30,000 locations globally. This way, it will effectively address
its vision of becoming the leading coffee brand in the world.
Strategies for Ensuring Overall Business Success
Millers Coffee House will utilize three main strategies to realize
its business success. First, it will provide free Wi-Fi at the café
to attract youthful customers (Jang, 2021). This will attract
more customers and hence, more profits. Secondly, it will
introduce its coffee to nearby businesses that mainly deal with
food. It will distribute coupons to other companies to market its
products through these businesses, as Rahardjo (2019)
discusses. Finally, the company will use advertising and
promotions for selling its products and services to target
customers and other potential customers. These strategies will
give the coffee shop a boost in new customers and, therefore,
higher profits.

16. Ethical Dilemmas of Business Strategies and their Impact on
Corporate Social Responsibility
The company will possess ethical standards that will define the
organizational culture, attitudes, and business ethics. These
standards will determine right from wrong (Jang, 2021). Still,
the company is likely to face ethical challenges such as bribes,
conflicts of interest, loyalty, integrity, and honesty. These
ethical issues may impact the company's corporate social
responsibility in attracting and maintaining clients and workers.
It may also affect how Miller's Coffee shop gives back to the
larger community of Kansas.
References
Jackson, M. (2020). Business plan development for a coffee and
cake shop: Business structure, SWOT analysis, and market
research. GRIN Verlag.
Jang, Y. J. (2021). The role of customer familiarity in
evaluating green servicescape: an investigation in the coffee
shop context. International Journal of Contemporary Hospitality
Management.
Nguyen, H. N. (2020). Creating an effective digital marketing
plan for a small new coffee shop: ChoCoCha.
Rahardjo, B., Hasbullah, R., & Taqi, F. M. (2019). Coffee Shop
Business Model Analysis. Integrated Journal of Business and
Economics, 3(2), 140-152.
Running head: BUSINESS PLAN PART 2

17. 1
BUSINESS PLAN PART 2
5
Business Plan Part 2
Student’s Name
Institutional Affiliation
Stakeholder Analysis
Personnel Experience, Education, and Training for Millers
Coffee Shop Stakeholders
Millers Coffee shop will hire employees with excellent
customer service experience and other roles in coffee selling
and distribution. The manager should be able to adapt all the
features of café operations (Rahardjo, 2019). All the employees
for this business will be required to have formal academic
training and at least two years of working experience in the
hospitality and coffee selling industry. The stakeholders will
also be required to train barista skills, management skills,
coffee roasting, and cupping courses.
Industry Analysis
A Brief Overview and Long-Term Outlook for Growth
The long-term outlook for Millers Coffee shop is a bright future
in coffee brewing and selling. Despite the Covid-19 pandemic's
present challenge to the world economy, the company looks
forward to experiencing a profound change in its services
(Rahardjo, 2019). It will remain resilient and endure the
economic challenges that come with the coronavirus challenge.
The long-term outlook for this company's growth indicates
improving market dynamics, product innovation, new
technology, and consumer trends enhancing business practices.

18. Industry Size, Trends, and Target Market Segment
The coffee shop industry in America comprises over 22,000
stores. The major companies included in this industry are
Starbucks, Coffee Bean, Tea Leaf, and Dunkin Donuts. The
industry is extremely concentrated at the top and scrappy at the
bottom (Rahardjo, 2019). Millers Coffee Shop is still at the
bottom since it is a small business yet to be launched. The
target market will be coffee shop lovers, specialty coffee
drinkers, and whole bean buyers. The market trend is expected
to continue growing given that the target customers are aware of
the specialty coffee drinks.
Who Leads the Industry in Terms Of Price, Quality, and Market
Share?
Most of the small business coffee shops in the United States sell
ground coffee beans for home consumption. Others sell the
merchandizes and equipment used in the brewing and making of
espresso. The leading company in this industry so far is
Starbucks (Jackson, 2020). It has maintained the top position
due to its high quality and premium coffee and other equipment
at affordable prices. As such, Starbucks has the largest market
share in the coffee selling and brewing industry. Dunkin Donuts
follow it at the second position in the market share, quality, and
price. Other small coffee shops also strive to improve their
market in the coffee business industry.
Competitive Analysis
Strengths and Weaknesses of Primary Competitors
Competitive shop 1
Competitive shop 2
Strengths

19. Weaknesses
Strengths
Weaknesses
Established shops
Rude baristas
Credible brand
Expensive products and services
Vegan options
Watery coffee
Open till late hours
Limited sitting space for customers
Product Measures in Pricing and Competitive Advantage for
Millers Coffee Shop
The pricing strategy for Millers Coffee Shop will include fair
prices for its customers. The prices will be slightly lower than
those from the rival coffee shops around the location (Jackson,
2020). Our products will also have strong competition due to
the premium location of the coffee shop. The company will also
have a strong competitive edge due to new tastes, loyalty
programs, and outstanding customer services that include
comfortable seats, music, and the internet.
3-Year Sales Forecast in Dollars and Units
Sales and Advertising Plans
Millers' Coffee shop will use online platforms for marketing its
products. It will also use conventional sales and marketing
methods such as radio, television, and media advertisement.
Besides, the company will give out brochures to its customers to
market its products to more customers.
References

20. Jackson, M. (2020). Business plan development for a coffee and
cake shop: Business structure, SWOT analysis and market
research. GRIN Verlag.
Rahardjo, B., Hasbullah, R., & Taqi, F. M. (2019). Coffee Shop
Business Model Analysis. Integrated Journal of Business and
Economics, 3(2), 140-152.