1. The Art of the Hotel & Food
Establishment Experience
MAESTROS OF AMBIANCE
A presentation by James D. Roumeliotis | about.me/jdroumeliotis

2. Bold ideas are drawn from the imagination, artistic inner talent,
inspiration, and vision -- which in turn develop into a “concept.”
The creative team are tasked with developing the look, ambiance, image,
culinary experience and overall guest/diner experience, as well as the
unique personality of the boutique hotel and fine dining establishment
respectively. They are the masters of exploiting the five senses, the
motions and engaging the customers amid the aura, the music, the
scent, the touch, and taste.
Design should be part of the strategic plan from the start, embraced by
the top executive(s) and throughout the organization.
CONCEPT & STRATEGY: Ambiance Creators
James D. Roumeliotis

3. Architectural/Interior Design: Visual Artists
Beauty and design in all things is artistic, engaging, stimulating and creates
a sense of comfort. Creativity is beauty in art form. It starts from nothing,
utilizes mind exploitation, imagination then something awe inspiring is
produced which stimulates the mind and senses. The approach to creativity
is the way an artist might stand before a new canvas, on which a beautiful
painting can be crafted.
Needless to say, first impressions do matter…the entrance and the
reception area and/or lobby ought to offer initial awe inspiring moments.
James D. Roumeliotis

4. Ambiance & Tactile Virtuosos: Creating an Emotional
Attachment
“Total customer experience” is not an option but rather
compulsory for an alluring brand. It takes savvy planning,
execution and perpetual visual, as well as service refinements to
stand above competitors. It’s how the establishment gets noticed,
talked about and remains relevant. Luxury and premium brand
desirability is driven by unique experiences not easily copied by
others in the same category.
James D. Roumeliotis

5. Visual Artists – Storytellers – Brand Developers
The talented team of photographers/videographer,s brand developers
and copywriters, together, narrate the myth of the premises. The
storytellers will communicate, visually and in writing, the unique
characteristics of the hotel/food establishment, develop an image and
sustain the positive momentum.
James D. Roumeliotis

6. Event Maestros
By under promising and over delivering as their mantra, the
‘Event Maestros’ will orchestrate an event’s pre-requisites into a
dramatic finale, creating unique memories for the guest and
his/her invitees.
James D. Roumeliotis

7. Culinary Creators
Finding the perfect balance between sour, salty, sweet, and bitter during menu designs and
beverage selections. The culinary proficiency is one of the most important elements in the
development of a unique hospitality and fine dining experience. It is the culinary creators
who, through their signature epicurean delights, are setting the mood for the
patrons/diners.
James D. Roumeliotis

8. Music Stylists
The Music Stylist helps harness the power of music as a way to build a guest
audio experience blending in discreetly in the background. The expertise lies
in designing and implementing custom music strategies that emotionally
anchor a brand to its clients – the where, the how, and the emotions
connected to a product or service, infusing it with an intangible essence that
remains in the customers’ minds.
James D. Roumeliotis

9. Brand/Client Engagement Catalysts
Savvy brands are finding ways to engage all consumer senses to
strengthen the brand experience. This is an ongoing process –
and where experiential branding specialists are assigned to retain,
as well as improve guest engagement. Nothing is taken for
granted – complacency no less.
A brand should generate emotions,
engagement desirability -- and seek
repetition.
James D. Roumeliotis

10. Well Tuned Orchestra The creators of the theatrical stage
of the boutique hotels, or fine
restaurants, and the generators of
the atmosphere, the ambient
dreamers are those who develop
the unique personality of the hotel.
The aura, the music, the scent, the
touch, the emotion, all those details
engaging with guests.
Everyone in a service organization
should work as a well-oiled team, as
well as live and breathe the brand.
James D. Roumeliotis

11. Upscale service is a people business.
Therefore, the operator must continuously
invest in the development and growth of
all its employees, as it recognizes that their
contribution is fundamental to the
successful implementation of its intended
strategy.
On a Final Note