Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The Art of the Hotel & Food
Establishment Experience
MAESTROS OF AMBIANCE
A presentation by James D. Roumeliotis | about.m...
Bold ideas are drawn from the imagination, artistic inner talent,
inspiration, and vision -- which in turn develop into a ...
Architectural/Interior Design: Visual Artists
Beauty and design in all things is artistic, engaging, stimulating and creat...
Ambiance & Tactile Virtuosos: Creating an Emotional
Attachment
“Total customer experience” is not an option but rather
com...
Visual Artists – Storytellers – Brand Developers
The talented team of photographers/videographer,s brand developers
and co...
Event Maestros
By under promising and over delivering as their mantra, the
‘Event Maestros’ will orchestrate an event’s pr...
Culinary Creators
Finding the perfect balance between sour, salty, sweet, and bitter during menu designs and
beverage sele...
Music Stylists
The Music Stylist helps harness the power of music as a way to build a guest
audio experience blending in d...
Brand/Client Engagement Catalysts
Savvy brands are finding ways to engage all consumer senses to
strengthen the brand expe...
Well Tuned Orchestra The creators of the theatrical stage
of the boutique hotels, or fine
restaurants, and the generators ...
Upscale service is a people business.
Therefore, the operator must continuously
invest in the development and growth of
al...
Maestros of Ambiance: The Art of the Hotel & Food Establishment Experience
Upcoming SlideShare
Loading in …5
×

Maestros of Ambiance: The Art of the Hotel & Food Establishment Experience

585 views

Published on

Bold ideas are drawn from the imagination, artistic inner talent, inspiration, and vision -- which in turn develop into a “concept.”

The creative team are tasked with developing the look, ambiance, image, culinary experience and overall guest/diner experience, as well as the unique personality of the boutique hotel and fine dining establishment respectively. They are the masters of exploiting the five senses, the motions and engaging the customers amid the aura, the music, the scent, the touch, and taste.

Published in: Lifestyle, Business, Travel
  • Be the first to comment

  • Be the first to like this

Maestros of Ambiance: The Art of the Hotel & Food Establishment Experience

  1. 1. The Art of the Hotel & Food Establishment Experience MAESTROS OF AMBIANCE A presentation by James D. Roumeliotis | about.me/jdroumeliotis
  2. 2. Bold ideas are drawn from the imagination, artistic inner talent, inspiration, and vision -- which in turn develop into a “concept.” The creative team are tasked with developing the look, ambiance, image, culinary experience and overall guest/diner experience, as well as the unique personality of the boutique hotel and fine dining establishment respectively. They are the masters of exploiting the five senses, the motions and engaging the customers amid the aura, the music, the scent, the touch, and taste. Design should be part of the strategic plan from the start, embraced by the top executive(s) and throughout the organization. CONCEPT & STRATEGY: Ambiance Creators James D. Roumeliotis
  3. 3. Architectural/Interior Design: Visual Artists Beauty and design in all things is artistic, engaging, stimulating and creates a sense of comfort. Creativity is beauty in art form. It starts from nothing, utilizes mind exploitation, imagination then something awe inspiring is produced which stimulates the mind and senses. The approach to creativity is the way an artist might stand before a new canvas, on which a beautiful painting can be crafted. Needless to say, first impressions do matter…the entrance and the reception area and/or lobby ought to offer initial awe inspiring moments. James D. Roumeliotis
  4. 4. Ambiance & Tactile Virtuosos: Creating an Emotional Attachment “Total customer experience” is not an option but rather compulsory for an alluring brand. It takes savvy planning, execution and perpetual visual, as well as service refinements to stand above competitors. It’s how the establishment gets noticed, talked about and remains relevant. Luxury and premium brand desirability is driven by unique experiences not easily copied by others in the same category. James D. Roumeliotis
  5. 5. Visual Artists – Storytellers – Brand Developers The talented team of photographers/videographer,s brand developers and copywriters, together, narrate the myth of the premises. The storytellers will communicate, visually and in writing, the unique characteristics of the hotel/food establishment, develop an image and sustain the positive momentum. James D. Roumeliotis
  6. 6. Event Maestros By under promising and over delivering as their mantra, the ‘Event Maestros’ will orchestrate an event’s pre-requisites into a dramatic finale, creating unique memories for the guest and his/her invitees. James D. Roumeliotis
  7. 7. Culinary Creators Finding the perfect balance between sour, salty, sweet, and bitter during menu designs and beverage selections. The culinary proficiency is one of the most important elements in the development of a unique hospitality and fine dining experience. It is the culinary creators who, through their signature epicurean delights, are setting the mood for the patrons/diners. James D. Roumeliotis
  8. 8. Music Stylists The Music Stylist helps harness the power of music as a way to build a guest audio experience blending in discreetly in the background. The expertise lies in designing and implementing custom music strategies that emotionally anchor a brand to its clients – the where, the how, and the emotions connected to a product or service, infusing it with an intangible essence that remains in the customers’ minds. James D. Roumeliotis
  9. 9. Brand/Client Engagement Catalysts Savvy brands are finding ways to engage all consumer senses to strengthen the brand experience. This is an ongoing process – and where experiential branding specialists are assigned to retain, as well as improve guest engagement. Nothing is taken for granted – complacency no less. A brand should generate emotions, engagement desirability -- and seek repetition. James D. Roumeliotis
  10. 10. Well Tuned Orchestra The creators of the theatrical stage of the boutique hotels, or fine restaurants, and the generators of the atmosphere, the ambient dreamers are those who develop the unique personality of the hotel. The aura, the music, the scent, the touch, the emotion, all those details engaging with guests. Everyone in a service organization should work as a well-oiled team, as well as live and breathe the brand. James D. Roumeliotis
  11. 11. Upscale service is a people business. Therefore, the operator must continuously invest in the development and growth of all its employees, as it recognizes that their contribution is fundamental to the successful implementation of its intended strategy. On a Final Note

×