For many hotels public relations is treated as an afterthought. Hotels have a sales department; they have marketing team and for more ambitious hotels, a social media program. So why bring in PR? There is often a misunderstanding of what public relations actually is, and some of it stems from the blurring line between PR and marketing. Hoteliers often maintain the assumption that PR and marketing are effectively the same. The ultimate goal, after all, is to increase revenue for the property, and both PR and marketing are tools to achieve that end. But hoteliers tend to view marketing efforts as direct and measurable, and PR initiatives as soft and nebulous. Nothing, however, could be further from the truth.
The power of public relations is well proven. It’s the most cost-effective method for promoting a travel product, establishing third-party credibility, and getting your name in front of the trade industry and publications, and of course, the public. Placing stories with press releases, articles, and columns is your link to countless national and local newsrooms, editors, and journalists. And the media provide significantly more credibility than expensive traditional display advertising
Hotel Public Relations - Leslie Moica Garcia
HOTEL PUBLIC RELATIONS BY LESLIE GARCIA-MOICA DIRECTOR OF PUBLIC RELATIONS THE ST. REGIS DOHA