At the Eye for Travel conference held in San Francisco on April 24-25, 2017, Cruiseable CEO JD Lasica gave this presentation on "Visual Storytelling to grab your customer."

1. Eye for Travel
Hotel Nikko, San Francisco | April 25, 2017
JD Lasica, CEO, Cruiseable
cruiseable.com
@jdlasica & @cruiseable on Twitter
#eftusa
Visual Storytelling
to grab
your customer
Cromwell/LinkedIn

2. download this preso at
http://bit.ly/eyefortravel17
Flickr photo “relaxation, the maldivian
way” by notsogoodphotography
Relax!

3. Mungo Park, Storytelling 1.0
Richard Bangs
1996 - 1998

4. Visual storytelling 2.0
Facebook Live: Travel blogger Trey Ratcliff’s page
2017

5. Visual storytelling by drone
“Floating over Bora Bora” by Trey Ratcliff for Four Seasons

6. Activate your Treys
• Find visual creatives with large followings on blogs,
Instagram, Twitter, Pinterest
• Use a platform like Blogger Bridge to identify candidates
• Reach out and convert them into brand evangelists
Takeaway #1

7. Mobile video tsunami is here
Forecast of global mobile data traffic growth
Inmillionsofterabytes
0
12.5
25
37.5
50
2016 2017 2018 2019 2020 2021
38
26
18
11
7
4
Video Web, data, VoIP Audio streaming
Source: 2017 Cisco VNI Global Mobile Data Traffic Forecast
Takeaway #2

8. Be human & tell stories
Infuse humor, compassion, universality into your media sharing
Travel gifs
at giphy.com
Takeaway #3

9. Some tips to take back home
Get more visual on the major social networking platforms:
Facebook, YouTube, Instagram, Twitter, Pinterest
Find the right mix of professional & amateur visual content for
your brand on both your website & social media channels
Start experimenting with live-streaming, especially Facebook Live
Optimize your site for mobile video & have a mobile video
strategy in place. Today.
Be human & always be telling stories

10. How to create mobile-friendly video
Source: New York Film Academy
• Make sure your brand’s
website is mobile-friendly
• Incorporate responsive
design
• Create a dedicated landing
page for mobile viewers
• Make sure videos are
properly encoded to
run on mobile devices
• Be sure your call-to-
action button is easily
seen and clicked on
with a small device
Appendix

11. Mobile video on the rise: Stats!
• Today, mobile video content makes up 60% of all mobile data traffic
• By 2020, that figure will increase to 75% globally, 77% in U.S.
• Average smartphone usage growing
38% per year worldwide
• 48% of millennials view video solely
on their mobile device
• Over 36% mobile users watch videos
5 minutes+ in length on daily basis
• Video usage tends to occur during evening hours and has a “prime
time,” unlike general Web usage, which occurs throughout the day
Sources: 2017 Cisco VNI Global Mobile Data Traffic Forecast; 2016 survey of mobile users
Appendix

12. Turn fans into brand advocates
• Consult resources like Blogger Bridge, Influence.co to
identify social influencers
• Use Twitter to identify local influencers through geofencing
• Work with a partner like Tradable Bits, RivetWorks or Chute
to create UGC social campaigns
Influence.co
Appendix

13. Let’s follow up!
email: jd@cruiseable.com
Twitter: @jdlasica
Thank you, and keep telling stories!
Again, you can download this preso at
http://bit.ly/eyefortravel17