Indiana University Statewide IT 2014 Conference - Facilitating Student Connections and Engagement (New and Revised!)
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Updated presentation demonstrating how WeAreIU.com and the IU Facebook network continue to be integrated into various marketing strategies to facilitate student connections and engagement. Included more details and examples of how current IU staff are appropriating these assets. Shared practical examples of how we are using bufferapp.com and paper.li to connect with and grow our Facebook fans and Twitter followers, as well as reach over 100,000 people via social media on a regular basis.
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Indiana University Statewide IT 2014 Conference - Facilitating Student Connections and Engagement (New and Revised!)
- 1. IU Statewide IT 2014 Tools and Resources to Facilitate Student Connections and Engagement
- 2. Hello! Jay Steele a.k.a. Poppie Office of Strategic Communications and Marketing - OEM jaysteel@indiana.edu Study how disruptive innovations transform organizations.
- 3. Agenda 1. IU Bloomington Facebook Network 2. WeAreIU.com 3. Favorite Social Media Tools 4. Q&A
- 4. ONE IU Bloomington Facebook Network facebook.indiana.edu
- 5. Over 70% use mobile app (shown on right)
- 6. Activity since Jan. 2013 13,200+ students joined 120,000+ new Facebook friendships 18,600+ posts 38,500+ comments 4,400+ questions 2,600+ private messages (launched 7/14) 890+ photo posts
- 7. Key Features Announcements Keyword Alerts Custom Profiles
- 10. Custom Profiles Cover Photo Profile Photo Display Name Title Email Phone Social Media Accounts About Me
- 11. Interested? Be a moderator Send out an announcement Monitor keywords Email me – jaysteel@indiana.edu
- 12. WeAreIU.com TWO
- 13. Student stories targeted to prospective students to help them understand what makes IU unique.
- 14. Activity since Feb. 2012 •268 Student Authors •1,577 stories •380,000+ Visits •790,000+ Pageviews •1:52 Avg. Visit Duration
- 15. Visitor Demographics 63% New Visitors 38% Mobile 7% Tablet 35% Google Search 21% Facebook 13% Twitter
- 16. Trends – Y/Y +140% Total Visits +281% Mobile +214% Tablet +158% Search
- 17. Create an account for your department.
- 18. Moderate and publish stories. Curate them on one page.
- 19. Capture stories. Curate them on one page.
- 20. Get social. 12,000 shares = 2,400,000 reach
- 21. Favorite Social Media Tools THREE
- 23. Reach 125,000 Bufferapp.com Schedule updates. Choose channels. Analyze. Repeat.
- 24. Paper.li Curate. Auto-publish. Distribute.
- 25. Paper.li Add value. Grow your audience.
- 26. Q&A FOUR
- 27. “How can we help YOU be more awesome?”
- 28. THANK YOU!