2. • Google’s PPC platform (also known as Google
Adwords) can be a very effective way to attract
new visitors (and clients) to your company’s website.
The main goal of today’s article is to give you a
better understanding for setting up and launching a
PPC campaign through Google.
3. CONCEPT 1: KNOW YOUR
NICHE
Always keep in mind your company’s
profit structure when you are setting your
budget for a pay-per-click campaign.
“For example, if you are selling a simple
$10 product, then a pay-per-click
campaign with highly competitive
keywords (between $5-7 a click) is likely
not going to benefit you (unless it is a lead
capture type campaign.)”
4. CONCEPT 1: KNOW YOUR
NICHE
One thing a lot of business owners turn
their nose up at are the high priced clicks
Google has been charging.
While spending $60 in a few days with no
return can seem like a waste, if your
company stands the chance of gaining
$10,000 from one customer, the $60 will
seem like pocket change to you!
5. CONCEPT 2: REALIZE THE FIRST
MONTH IS FOR TEST
Going off of the slide before it is important
not to set unrealistic expectations for your
first month in pay-per-click.
A common mistake is simply setting up and
leaving a Google Adwords campaign,
expecting that the simple set up will open
the flood of traffic to your website.
It’s also just as important to look back into
keywords, the actual ad, and the offer itself.
6. CONCEPT 3: DETERMINE YOUR
BUDGET, RETURN, AND
TIMEFRAME
A simple budget is usually the best to start out with;
until you get a figure on what kind of return want,
you can set up with your campaign.
“Usually it is a good idea to let a campaign run for
90 days (while clipping keywords, making small
adjustments, and so on) before seriously
considering pulling the advertisement.”
Remember, Every business is different and only a
testing period will allow you to achieve the
optimum results for your niche!
7. CONCEPT 4: LOAD UP THOSE
KEYWORDS
“This concept is the subject of whole books
and training courses, but I will briefly go over a
huge mistake companies make on Adwords
in regards to keywords—not starting with
enough keywords!”
It is important that you test as many niche
related keywords as you can. You may be
surprised to find out that some long scale
keyword Google’s Adword tool provided
returns a click.
8. CONCEPT 5: DESIGNING YOUR
AD
The last concept you want to focus on is
designing your pay-per-click ad to be
catchy, and stand out from the many
others out there.
A lot of people offer a free give way to
stand out, while some companies are
better off with just their company
information.
9. CONCEPT 5: DESIGNING YOUR
AD CONT.
The last thing in designing your ad is to
make sure you never lie, or mislead people
into clicking your ad. Not only is this
unethical, but it also will get you in some hot
water with Google!
“The common trap people fall into is
offering a “free report” in the
advertisement, but then requiring an email
address for the report. While I don’t
necessarily think this is unethical, I have had
people who have gotten in trouble with
them for this in the past.”
10. This is the first in a series of
articles on PPC. Subscribe to
my list on the top right to be
notified when new ones come
out.
