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Weaknesses of existing system
• Does not pay any heed to customer
complaints.
• No formal policies has been produced to
guide the policies
• No seating facilities
• No significant customer research in recent
years
• No quality maintenance
Drawbacks of proposed value
chain(more expensive, luxury products)
Poor
economic
growth
High price
Lower
the sales
volume
New
strategy
New
infrastructure,
e.g. increase of
seating facility
Increase
cost
Workers need to
be trained for
acquiring skill
Huge number
of workers
Cost of
production
will increase
Store wise
production
Production
cost will
increase
Taste will
vary
New proposals impact on exist

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Reggs Case study

  • 1. Weaknesses of existing system • Does not pay any heed to customer complaints. • No formal policies has been produced to guide the policies • No seating facilities • No significant customer research in recent years • No quality maintenance
  • 2. Drawbacks of proposed value chain(more expensive, luxury products) Poor economic growth High price Lower the sales volume New strategy New infrastructure, e.g. increase of seating facility Increase cost Workers need to be trained for acquiring skill Huge number of workers Cost of production will increase Store wise production Production cost will increase Taste will vary