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episode and connect with each All-Star.
Introduction
On these pages are collected the first edition of the
Social Pros All-Stars. Each leads social media efforts
for a major B2C brand, and each has appeared on the
popular Social Pros podcast.
Each week on the podcast, my co-hosts and I interview
a pro who is guiding social media efforts for a major
company or organization. We discuss tips, trends,
best practices and what it takes to be a Social Pro.
After 110+ episodes, we’ve gathered together this
first batch of All-Stars to provide a handy reference
for the education and employment history of some
of America’s leading social media professionals,
alongside interesting facts and their best advice for
aspiring social media managers.
Once I gathered the background data on these 27
All-Stars, four interesting patterns started to emerge.
Read on to see what ties them together, and what their
background says about the career path of Social Pros…
Jay Baer
Jay Baer
@jaybaer
Host
of Convince
&Convert
to the Social Pros Podcast.Subscribe
Agency or Consulting Experience
Common Among Social Pros
Among this inaugural group of Social Pros All-Stars, 56%
have worked at an advertising/marketing/PR agency
and/or run their own consultancy.
Of course, this is not a randomly selected sample of
social media professionals, and the total number of
included Pros is small. However, seeing agency
experience in the employment history of more than
half of the All-Stars doesn’t surprise me, as the broad
task assignments and fast-paced nature of agency work
can be a good preparatory ground for large-scale social
media management.
44%without
agency
experience 56%with agency
experience
Marketing Education Not Required
Without investigation, I would have expected a
majority of Social Pros to have a marketing or
related degree, given the increasing emphasis
on tying social media to business outcomes in
most large companies. However, this collection
of All-Stars belies that prediction, as just 22%
have marketing/business/advertising degree.
Fully half of the professionals included here have
undergraduate degrees in English, EnglishLiterature,
Public Relations, orJournalism. Given the historically
written nature of social media interactions, this
makes sense. Considering, however, how visually-
oriented social media has become, I wonder if up-
and-coming Social Pros will be more likely to have
art and photography-oriented degrees?
Degrees Held By Social Pros
English/PR/Journalism.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 14
Business/Marketing/Advertising.  .  .  .  .  .  .  .  .  .  .  .  .  .  . 6
Sociology. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 2
Art.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 1
MIS. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 1
Russian .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 1
Spanish .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 1
Psychology. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 1
N/A. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 1
(One of the Pros double-majored in Spanish and Art.)
Advanced Degree Not Required
Among the Social Pros All-Stars included in this inaugural
B2C group, 30% have a Masters degree. That group of
advanced degree holders is split almost equally among
those with a MBA and those with a Masters degree in
something other than business.
At least at this point in the evolution of social media within
American companies, a Masters degree is not a require-
ment to oversee social media marketing functions.
30%with
advanced
degree 70%without
advanced
degree
Twitter and Instagram are Favorites
Among Social Pros
According to data from Edison Research released in 2014,
58% of Americans 12 or older have a personal Facebook page;
19% have a personal Linkedin account; 19% have a personal
Instagram account; and 16% have a personal Twitter account.
Among these Social Pros, however, preferred social networks
are far different than the national usage data might suggest.
52% of Social Pros All-Stars say that Twitter is their favorite
social network, and Instagram is the favorite of another 30%.
Remarkably, Facebook, which is far and away the largest social
network by consumer usage, and is also the most widespread
social network used by business (alongside Twitter), is the
favorite of just three of the Social Pros All-Stars in this collection.
Why is Facebook so popular among the masses, but not as popu-
lar among people who manage social media professionally?
Also surprising (at least to me), is that Pinterest was not
mentioned at all.
Social Pros’ Favorite
Social Networks
	Twitter .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 14
	Instagram.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 8
	Facebook .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 3
	Linkedin.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 1
	UnTappd.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 1
*Participants for this collection were sourced from
among the 110 episodes of the Social Pros podcast
who still work for the company they represented
when appearing on the podcast; who represent a
major American company, who work for a business-
to-consumer company; and who responded to
inquiries within the production timeline.
UNTAPPD
Did You Know
Favorite Social Network =
Connect with this pro:
?
Is a huge Sherlock Holmes fan. DOB 4/9.
Almost always wears a bow tie.
Scott MontyEpisode #2
Year	Position	 Team
2008-NOW	 Global Head of Social Media. . . . . . . . . . . . Ford Motor Company
2007-2008	Consigliere. . . . . . . . . . . . . . . . . . . . . . . . . . . crayon
2004-2007	 Account Director. . . . . . . . . . . . . . . . . . . . . . PJA Advertising & Marketing
2002-2004	 Development Officer. . . . . . . . . . . . . . . . . . . Simmons College
1999-2002	Manager, Corporate Development. . . . . . . Boston Healthcare Associates, Inc.
1996-1999	 Account Manager. . . . . . . . . . . . . . . . . . . . . Private Healthcare Systems, Inc.
1995-1996	Marketing Assistant. . . . . . . . . . . . . . . . . . . Brigham & Women’s Hospital
1994-1995	 Staff Writer. . . . . . . . . . . . . . . . . . . . . . . . . . Dept. of Veteran’s Affairs
Hometown.  .  .  .  .  .  .  .  .  .  .  . Suffield, Connecticut
Currently Resides. .  .  .  .  . Dearborn, Michigan
BA.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . Boston University, Class of 1992, Classical Civilization
MBA. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . Boston University
MA, Medicine. .  .  .  .  .  .  .  .  . Boston University
Get the notion out of your head that
social media doesn’t matter because
you’re B2B. There’s people behind
each of those businesses.Global Head of Social Media
Ford Motor Company, ford.com
Scott Monty
ScottMonty
All-Stars
to the Social Pros Podcast.Subscribe
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Did You Know
Favorite Social Network =
Connect with this pro:
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All-Stars
to the Social Pros Podcast.Subscribe
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Recognize social media is a
community; try to be a part
of it not the center of it.
Key is listen, listen, listen.
Episode #3
Hometown. . . . . . . . . . . . Southampton, Pennsylvania
Currently Resides. . . . . . Robbinsville, New Jersey
Education. . . . . . . . . . . . . Bucks County Community College
Year	Position	 Team
2012 - NOW	 Director of Global Social Media. . . . . . . . . CITI
2012 - NOW	 Author - @ Your Service. . . . . . . . . . . . . . . . John Wiley and Sons
2010 - NOW	 Board of Directors. . . . . . . . . . . . . . . . . . . . SOCAP International
2011 - 2014	 Board of Directors. . . . . . . . . . . . . . . . . . . . Council of Better Business Bureaus
2010 - 2012	 SVP of Social Media. . . . . . . . . . . . . . . . . . . CITI
2009 - 2010	 Sr. Dir. in Ntnl. Customer Operations. . . . . CITI
2008 - 2009	 Director of Digital Care. . . . . . . . . . . . . . . . Comcast Cable
2007 - 2008	Executive Support Manager. . . . . . . . . . . . Comcast
2002 - 2007	Manager of Quality Assurance. . . . . . . . . . Advanta
1997 - 2002	Voyager Supervisor. . . . . . . . . . . . . . . . . . . . Vanguard
1995 - 1997	Manager. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lord & Taylor
ServesontheBoardfortheCouncilofBetterBusinessBureaus
andtheSocietyofConsumerAffairsProfessionals.Lovessports,
especiallyfootball. Alsoagadgetgeek.DOB11/9.
Frank Eliason
Director of Global Social Media
CITI, citigroup.com
FrankEliason
Frank Eliason
Did You Know
Favorite Social Network =
Connect with this pro:
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All-Stars
to the Social Pros Podcast.Subscribe
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Earn the right to market to your fans,
first by creating compelling and consistent
content and then through engagement.
This creates commerce.
Episode #6
Hometown. . . . . . . . . . . . Jackson, Michigan
Currently Resides. . . . . . Tampa, Florida
MSA. . . . . . . . . . . . . . . . . . Ohio University, Class of 1999, Master of Sports
	 Administration & Facility Management
BS. . . . . . . . . . . . . . . . . . . North Michigan University, Class of 1997,
	 Public Relations and Marketing
Year	Position	 Team
2011 - NOW	 Director of Digital & Social Media. . . . . . . Tampa Bay Lightning
2010 - 2011	Manager, Engagement Management. . . . . Organic
2007 - 2008	 Director of Internet Services. . . . . . . . . . . Datapak Services Corp.
2005 - 2007	 Sr. Contributor, Engagement Mgmt. . . . . . Organic
2000 - 2004	 New Media Producer. . . . . . . . . . . . . . . . . . Detroit Lions, Inc.
FavoriterealityTVshowisThisOldHouse.DOB9/26
James Royer
Director of Digital and Social Media
Tampa Bay Lightning, lightning.nhl.com
JamesRoyer
James Royer
Did You Know
Favorite Social Network =
Connect with this pro:
?
All-Stars
to the Social Pros Podcast.Subscribe
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Do not think of social media as the
savior for your business. It is not a
magic bullet. It is however the absolute
best way to talk to people. And, more
importantly, listen to people.
Episode #8
Hometown. . . . . . . . . . . . Smithtown, New York
Currently Resides. . . . . . Northern Virginia
BA. . . . . . . . . . . . . . . . . . . University of Maryland - College Park,
	 Class of 1994, Sociology
Year	Position	 Team
2012 - NOW	 Director, Social Media & Engagement. . . . Gannett Co., Inc.
2011 - 2012	 Director, Social Media Products. . . . . . . . . Gannett Co., Inc.
2008 - 2011	Manager, Social Media. . . . . . . . . . . . . . . . . Gannett Co., Inc.
2006 - 2008	 Sr. Systems Analyst, Project Manager. . . USA Today
2005 - 2006	 Director of Informations Systems. . . . . . . USA Weekend Magazine
2000 - 2005	 Technology Manager. . . . . . . . . . . . . . . . . . USA Weekend Magazine
1996 - 2000	 Senior Account Manager. . . . . . . . . . . . . . . Aspire Technology Group
Is a foster mom/volunteer at the Lost Dog and Cat Rescue
Foundation. DOB 4/23.
Jodi Gersh
Director, Social Media & Engagement
Gannett, gannett.com
JodiGersh
Jodi Gersh
Did You Know
Favorite Social Network =
Connect with this pro:
?
All-Stars
to the Social Pros Podcast.Subscribe
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Having a Twitter account today is like
having a Web page 10 years ago.
Episode #10
Hometown. . . . . . . . . . . . Molalla, Oregon
Currently Resides. . . . . . Jacksonville, Florida
BS. . . . . . . . . . . . . . . . . . . Northern Arizona University, Class of 2006,
	 Electronic Media and Public Relations
Intl Student. . . . . . . . . . . University of Limerick, Sport Science,
	 Political Science, Media, 2005
Year	Position	 Team
2012 - NOW	 Social Media Manager. . . . . . . . . . . . . . . . . PGA TOUR
2008 -2012	 Social Media and
	 Fan Outreach Coordinator. . . . . . . . . . . . . . PGA TOUR
2007- 2008	Communications Coordinator. . . . . . . . . . . brassMEDIAInc.
2006	Media Relations Undergrad Assistant. . . . Northern Arizona University
2005-2006	 Season Intern. . . . . . . . . . . . . . . . . . . . . . . . Portland Trail Blazers Community Relations
Loves to travel and grew up on a Christmas tree farm in
Oregon. DOB 8/5.
Lauren Teague
Social Media Manager
PGA Tour, pgatour.com
LaurenTeague
Lauren Teague
Did You Know
Favorite Social Network =
Connect with this pro:
?
All-Stars
to the Social Pros Podcast.Subscribe
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Ignorance is not bliss. Know your
business in and out, top to bottom.
Investigate pain points and never
stop asking “why?”.
Episode #11
Hometown. . . . . . . . . . . . Chicago/Vegas/Orlando
Currently Resides. . . . . . Orlando, Florida
MBA. . . . . . . . . . . . . . . . . . Rollins College, Crummer Graduate School
	 of Business, Class of 2006
BA. . . . . . . . . . . . . . . . . . . Rollins College, Class of 2005, Studio Art
	 and Spanish
Year	Position	 Team
2011 - NOW	 Director-Social Media Planning
	 and Integration. . . . . . . . . . . . . . . . . . . . . . . Hilton Worldwide
2010 - 2011	 Social Media Strategist. . . . . . . . . . . . . . . . Hilton Worldwide
2009 - 2010	 eCommerce Manager. . . . . . . . . . . . . . . . . . Hilton Worldwide
2006 - 2008	Manager, Research & Analysis. . . . . . . . . . Marriot Vacation Club International
Dreams of opening a vegan restaurant one day.
Was a “hospitality brat” growing up -
moved 9 times in 15 years. DOB 5/7
Vanessa Sain-Dieguez
Director, Social Media Planning & Integration
Hilton Worldwide, hiltonworldwide.com
Vanessa
Sain-Dieguez
VanessaSain-
Dieguez
Did You Know
Favorite Social Network =
Connect with this pro:
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All-Stars
to the Social Pros Podcast.Subscribe
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Think stragically and act
with purpose. Ask “what does
this do for my business?”
Episode #20
Hometown. . . . . . . . . . . . Manchester, New Hampshire
Currently Resides. . . . . . Brooklyn, New York
BS. . . . . . . . . . . . . . . . . . . North Carolina State University, College
	 of Management, Class of 2006,
	 Business Management
Year	Position	 Team
2011 - NOW	 Social Marketing Manager. . . . . . . . . . . . . Billboard
2010 - 2011	 Account Supervisor. . . . . . . . . . . . . . . . . . . BoomBox
2006 - 2011	 Principal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . CandidKatie
2009 - 2010	Marketing Manager. . . . . . . . . . . . . . . . . . . Ripple6 Inc.
2006 - 2008	Marketing Communications Specialist. . . PAETEC
2005 - 2006	Marketing Associate. . . . . . . . . . . . . . . . . . Bronto Software, Inc.
2005	 Public Relations and Corp Executive
Left-handed, and was a drum and bass DJ
in the early 2000’s. DOB 10/2.
Katie Morse
Social Marketing Manager
Billboard, billboard.com
KatieMorse
Katie Morse
Did You Know
Favorite Social Network =
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to the Social Pros Podcast.Subscribe
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Don’t pick and choose.
Talk to everybody.
Episode #21
Hometown. . . . . . . . . . . . Westlake, Ohio
Currently Resides. . . . . . Denver, Colorado
BA x2. . . . . . . . . . . . . . . . . University of Colorado, Boulder
	 English Lit and History, Class of 1988
Intl Student. . . . . . . . . . . University of East Anglia, 1986
Year	Position	 Team
2001 - NOW	 New Media Manager. . . . . . . . . . . . . . . . . . . Chipotle
2009 - 2011	 Area Manager. . . . . . . . . . . . . . . . . . . . . . . . Chipotle
1998 - 1999	Restaurant Manager. . . . . . . . . . . . . . . . . . . Chipotle
Was in Georgia during their civil war. DOB 10/9.
Joe Stupp
Social Media Manager
Chipotle, chipotle.com
JoeStupp
Joe Stupp
Did You Know
Favorite Social Network =
Connect with this pro:
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to the Social Pros Podcast.Subscribe
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Get to the heart of WHY people are
sharing, regardless of the social platform
you’re on. The mediums may change, but I
don’t think people change all that much.
Episode #28
Hometown. . . . . . . . . . . . Narragansett, Rhode Island
Currently Resides. . . . . . Hartford, Connecticut Area
BA. . . . . . . . . . . . . . . . . . . Providence College, English, Class of 2001
Year	Position	 Team
2012-NOW	 Director of Social Media Strategy
	 & Social Products. . . . . . . . . . . . . . . . . . . . . ESPN Digital Media - X Games and espnW
2011- 2012	 Director of Social Media Strategy. . . . . . . ESPN Digital Media - espnW
2009 - 2011	Manager Social Media &
	Mobile Development. . . . . . . . . . . . . . . . . . . ESPNDigitalMedia-ESPNHighSchool&espnW
2008 - 2009	 Business Unit Manager. . . . . . . . . . . . . . . . ESPN Live Event Production
2005 - 2007	 Sr Production Coordinator. . . . . . . . . . . . . . XGames&WinterXGames,ESPNLiveEventProduction
2003 - 2005	 Brand Creative Project Manager. . . . . . . . . Oxygen Media
2001 - 2003	 TV Land and Nick @ Nite
	 Brand Creative Coordinator. . . . . . . . . . . . . Nickelodeon / MTV Networks
Never writes on lined paper. Her mind works in pictures.
DOB 1/29.
Katie Richman
Director of Social Media Strategy &
Social Products, espnW&XGames, espnW.com
KatieRichman
Katie Richman
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Favorite Social Network =
Conventional wisdom will get you nothing
but lackluster results. To truly succeed you
need to learn as much as you can and then
somehow figure out what to always
remember and also quickly forget.
Episode #39
Hometown. . . . . . . . . . . . Chicago, Illinois
Currently Resides. . . . . . Chicago, Illinois
BS. . . . . . . . . . . . . . . . . . . Journalism, University of Illinois at
	 Urbana - Champaign, Class of 1994
Year	Position	 Team
2010 - NOW	 Director of Social Media. . . . . . . . . . . . . . . McDonalds Corp
2006 - 2010	Vice President of Interactive Media. . . . . . Golin Harris
1999 - 2006	 Director of Technology Services. . . . . . . . . SmithBucklin
1994 - 1999	 Freelance Reporter. . . . . . . . . . . . . . . . . . . . Daily Herald, Chicago Tribune
1994 -1999	Marketing Specialist. . . . . . . . . . . . . . . . . . Apple Vacation
Has visited 30 baseball stadiums, soccer games on 4
continents, hiked 5 volcanos, and has taken his kids to 4
Lollapaloozas. DOB 9/29.
Rick Wion
Director of Social Media
McDonald’s, mcdonalds.com
RickWion
Rick Wion
UNTAPPD
Did You Know
Favorite Social Network =
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to the Social Pros Podcast.Subscribe
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Social is a combination of science and art.
Rely on analytics to dictate your strategy, but
know that there are times where you should
go with your gut and try something even if
there are no numbers to support it.
Episode #43
Hometown. . . . . . . . . . . . San Diego, California
Currently Resides. . . . . . New York, New York
BA. . . . . . . . . . . . . . . . . . . University of California - Davis,
	 Class of 2007, English
Year	Position	 Team
2011 - NOW	 Senior Social Media Specialist. . . . . . . . . . Sony Electronics
2008 - 2011	 PR & Social Media Account Executive. . . . Bailey Gardiner
2009 - 2010	 PR&SocialMediaMarketingConsultant. . Brain Highways
2009 - 2009	 Social Media and Publicity Chair. . . . . . . . Encinitas Relay for Life
2007 - 2008	Intern. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SZPR
Obsessed with fashion, addicted to running,
dancing, travel & photography. DOB 9/16.
Callan Green
Senior Social Media Specialist
Sony Electronics, sony.net/electronics
CallanGreen
Callan Green
Did You Know
Favorite Social Network =
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Be ready to evolve. The industry does
so at a rapid pace and you have to be
willing to do the same to continue to
build your knowledge and skillset.
Episode #53
Hometown. . . . . . . . . . . . Cleveland, Ohio
Currently Resides. . . . . . Chicago, Illinois
BS. . . . . . . . . . . . . . . . . . . University of Akron, Class of 2004,
	 Marketing Management
Year	Position	 Team
2011 - NOW	 Social Media Manager. . . . . . . . . . . . . . . . . U.S. Cellular
2008 - NOW	 Blogger/Editor. . . . . . . . . . . . . . . . . . . . . . . SonnyGill.com
2010 - 2011	 Social Media Manager. . . . . . . . . . . . . . . . . DeVry University
2009 - 2010	 Social Media Consultant. . . . . . . . . . . . . . . SonnyGill.com
2005 - 2008	Marketing Analyst. . . . . . . . . . . . . . . . . . . . Cox Auto Trader, Cox Enterprises, Inc.
Real name is Sandeep, but nobody calls him that;
even his parents. DOB 12/10.
Sonny Gill
Social Business and Marketing Leader
US Cellular, uscellular.com
SonnyGill
Sonny Gill
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Favorite Social Network =
Celebrate your fans through
social media – their passion,
loyalty and insights are what
keep you running!
Episode #54
Hometown. . . . . . . . . . . . Cheshire, Connecticut
Currently Resides. . . . . . Boston, Massachusetts
BA. . . . . . . . . . . . . . . . . . . Bentley University, Class of 2005, Marketing
Intl Student. . . . . . . . . . . European Business School - London,
	Marketing
Year	Position	 Team
2010 - NOW	 Social Media Manager. . . . . . . . . . . . . . . . . Dunkin’ Brands
2008 - 2010	Consumer Public Relations Specialist. . . . TripAdvisor
2007 - 2008	Media Relations Specialist. . . . . . . . . . . . . State Street
2005 - 2007	 Public Relations Coordinator. . . . . . . . . . . Comcast
2005	 Public Relations Intern. . . . . . . . . . . . . . . . PUMA North America
2004 	 Public Relations Intern. . . . . . . . . . . . . . . . PAN Communications
2003	Management Intern. . . . . . . . . . . . . . . . . . . Nordstrom
Played the saxophone growing up and was invited
to join her high school band and march in
President Clinton’s Inaguration. DOB 12/17.
Jessica Gioglio
Social Media Manager
Dunkin’ Brands, dunkindonuts.com
JessicaGioglio
Jessica Gioglio
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Favorite Social Network =
Develop a strong, organic / owned
voice in each social channel before
supporting it with paid.
Episode #56
Hometown. . . . . . . . . . . . Woodstock, Illinois
Currently Resides. . . . . . Madison, Wisconsin
MA. . . . . . . . . . . . . . . . . . . University of Wisconsin - Milwaukee,
	 Class of 2000, Mass Communication
BA. . . . . . . . . . . . . . . . . . . University of Wisconsin - Madison, Class of 1992
	 Journalism and Mass Communication
Year	Position	 Team
2012 - NOW	 Social Media Manager. . . . . . . . . . . . . . . . . American Family Insurance
2009 - 2011	 Advert.Planning&IntegrationConsultant. . American Family Insurance
2009 - 2009	 Social Media Administrator. . . . . . . . . . . . American Family Insurance
2007 - 2009	 Strategic Communications Consultant. . . American Family Insurance
2006 - 2006	 Dir. of Communications & Membership. . . Executive Director
2003 - 2006	 Director of Communications. . . . . . . . . . . . Executive Director
2000 - 2003	Communications Manager. . . . . . . . . . . . . . Executive Director
1997 - 1999	 Senior Public Relations Specialist. . . . . . . Children’s Hospital of Wisconsin
1996 - 1997	Editor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Business Journal, Lake County, III
1993 - 1996	Reporter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wausau Daily Herald
1992 - 1993	 Assistant Editor. . . . . . . . . . . . . . . . . . . . . . Tomahawk Leader
Big Wisconsin Badgers fan. Wedding singer.
DOB 3/5.
MicheleMartinezWingate
Social Media Manager
American Family Insurance, amfam.com
MicheleMartinez
Wingate
Michele
Martinez Wingate
Did You Know
Favorite Social Network =
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Your opinion, while interesting, is
irrelevant = Always start initiatives with
your end-user in mind (not your competition,
partners, shareholders, your boss, etc.).
Episode #69
Hometown. . . . . . . . . . . . South Bend, Indiana
Currently Resides. . . . . . Carmel, Indiana
BS. . . . . . . . . . . . . . . . . . . Ball State University, Class of 1995,
	 Management Information Systems (MIS)
Year	Position	 Team
2010 - NOW	Head of Marketing. . . . . . . . . . . . . . . . . . . . IndianapolisInteractiveMarketingAssociation
2007 - NOW	 Digital Marketing Strategist. . . . . . . . . . . . Delta Faucet Company
2005 - 2007	Web Marketing. . . . . . . . . . . . . . . . . . . . . . . Consona Corporation
2004 - 2005	 Partner Marketing Manager. . . . . . . . . . . . Salesforce.com, Inc.
2003 - 2004	Marketing Manager. . . . . . . . . . . . . . . . . . . AdSpace Networks
2000 - 2003	 Product Marketing Manager. . . . . . . . . . . . GetThere, a Sabre Company
1998 - 2000	 Software Engineer. . . . . . . . . . . . . . . . . . . . Aspect Communications
1995 - 1998	 Software Engineer. . . . . . . . . . . . . . . . . . . . Cooper Tire & Rubber Co.
HasblogtitledWhyIHateTheTerm“SocialMedia”.Hasfour
boys(allunder7).WifefromPanamaCity,Panama(yethe
cannotspeakSpanishtosavehislife).DOB11/7.
Dave Morse
Digital Marketing Strategist
Delta Faucet Company, deltafaucetcompany.com
DaveMorse
Dave Morse
Did You Know
Favorite Social Network =
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Nothing will guide you to a
story worth sharing like your five
senses. Use them, always.
Episode #70
Hometown. . . . . . . . . . . . Bettendorf, Iowa
Currently Resides. . . . . . San Diego, California
BA. . . . . . . . . . . . . . . . . . . University of Iowa, Class of 2009,
	 Journalism and Mass Communication
Year	Position	 Team
2009 - NOW	 Global Marketing / Special Projects. . . . . TaylorMade Adidas Golf
2008	 Sports Editor. . . . . . . . . . . . . . . . . . . . . . . . . The Daily Iowan
2006	Intern, Global Marketing and Design. . . . . TaylorMade Adidas Golf
His bucket list is down to one time: to play Augusta
National Golf Club before he dies. DOB 7/1.
Charlie Kautz
Global Marketing / Special Projects
TaylorMade-adidas Golf, careers.adidas-group.com/taylormade
CharlieKautz
Charlie Kautz
Did You Know
Favorite Social Network =
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Know your customers and what
content they want from you.
Hint, it’s not an ad.
Episode #72
Hometown. . . . . . . . . . . . Kansas City, Missouri
Currently Resides. . . . . . Kansas City, Missouri
BA. . . . . . . . . . . . . . . . . . . University of Missouri - Columbia,
	 Advertising, Philosophy Minor
Cert. . . . . . . . . . . . . . . . . . Adele Dazeem’s Language Arts Academy,
	 Certificate of Achievement
Year	Position	 Team
2011 - NOW	 Board Member. . . . . . . . . . . . . . . . . . . . . . . . Cinema KC
2009 - NOW	 Social Media Manager. . . . . . . . . . . . . . . . . AMC Theatres
2009 - NOW	 Board Member/Vice-Chair. . . . . . . . . . . . . . Film Commission of Greater Kansas City
2005 - NOW	 Founder/Editor. . . . . . . . . . . . . . . . . . . . . . . Donklephant.com
2006 - 2009	 Senior Writer. . . . . . . . . . . . . . . . . . . . . . . . . AMC Theatres
2004 - 2006	Communications Manager. . . . . . . . . . . . . . Kozoru Inc.
2000 - 2004	Copywriter. . . . . . . . . . . . . . . . . . . . . . . . . . . Muller + Company
1999 - 2000	Writer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Freelance
1997 - 1999	 News Editor. . . . . . . . . . . . . . . . . . . . . . . . . . WDAF-TV
Has thrown a 1-hitter and struck out 16 batters in the
same game. Known for his ferocious curveball.
DOB 12/13.
Justin Gardner
Social Media Manager
AMC Theatres, amctheatres.com
JustinGardner
Justin Gardner
Did You Know
Favorite Social Network =
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E-cubed: Explore, Educate, Experiment with social
channels. Also, understand your customer, what
makes them tick and then deliver valuable/rel-
evant content to them. They will reward you with
loyalty, brand advocacy and purchase in return.
Episode #73
Hometown. . . . . . . . . . . . Arlington, Texas
Currently Resides. . . . . . Charlotte, North Carolina
BA. . . . . . . . . . . . . . . . . . . The Baylor University, Sociology,
	 Marketing Minor
Year	Position	 Team
2011 - NOW	 Dir.ofSocialMedia&EmergingPlatforms. . Lowes Home Improvement
2007 - 2011	 Director, Digital Strategy. . . . . . . . . . . . . . The Martin Agency
2005 - 2007	Interactive Account Supervisor. . . . . . . . . The Richards Group
2003 - 2005	Interactive Account Supervisor. . . . . . . . . Rapp Collins
2000 - 2002	 Project Manager. . . . . . . . . . . . . . . . . . . . . . MePlusYOU Agency
1999 - 2000 	Media Coordinator. . . . . . . . . . . . . . . . . . . . JWT
Oncecaughtabat,mid-air,thatflewintothestandsataTexas
Rangersgame.TVcommentatorsthenproceededtomakefunofthe
crazyguythatdidn’tgetoutoftheway.DOB4/2.
Brad Walters
Director of Social Media & Emerging Platforms
Lowe’s Home Improvement, lowes.com
BradWalters
Brad Walters
Did You Know
Favorite Social Network =
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Never underestimate the power of your
fans. They’re your biggest advocates, but
also your strongest critics. Speak to them
regularly - but more importantly, listen.
Year	Position	 Team
2013 - NOW	 Director of Communications. . . . . . . . . . . . Cedar Point Amusement Park
2013	 Digital Communications Manager. . . . . . . Cedar Point Amusement Park
2010 - 2013	Reporter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Real Milwaukee - WITI
2005 - 2010	Interactive Marketing Manager. . . . . . . . . Cedar Point Amusement Park
1999 - 2005	On Air Personality / Production Guy. . . . . 103.7 KISS FM
Can play piano and sing tenor. Weird, considering he
has that “deep voice for radio.” DOB 5/7
Hometown. . . . . . . . . . . . Milwaukee, Wisconsin
Currently Resides. . . . . . Sandusky, Ohio
BA. . . . . . . . . . . . . . . . . . . University of Wisconsin - Milwaukee,
	 Class of 2000, Mass Communication
Director of Communications
Cedar Point Amusement Park, cedarpoint.com
Episode #76 Tony Clark
TonyClark
Tony Clark
Did You Know
Favorite Social Network =
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Always think of your fans first, your fans are your
brand. If your content helps put them in the front
row, then you’re doing your job. Use the 3 Es to
Guide you: Educate, Enlighten or Entertain. You
must do at least one all of the time.
Episode #77
Hometown. . . . . . . . . . . . Fresno, CA
Currently Resides. . . . . . Sacramento, CA
BS. . . . . . . . . . . . . . . . . . . Santa Clara University,
	 Class of 1995, Marketing
Additional Education. . . Thousands of hours watching and listening
	 to Giants baseball.
Year	Position	 Team
2010	 Director Digital Media. . . . . . . . . . . . . . . . . SFGiants
2008	VP of Marketing. . . . . . . . . . . . . . . . . . . . . . Sacramento River Cats
2005 	 Director of Marketing & Entertainment. . . SFGiants
2000	 Game Entertainment Manager. . . . . . . . . . SFGiants
1998	 Ballpark Entertainment Coordinator. . . . . SFGiants
1996	Corporate Sponsorship Coordinator. . . . . . SFGiants
1995	Media Relations Intern. . . . . . . . . . . . . . . . . SFGiants
Wantedtobeasportsbroadcastergrowingup,andbecameone
forSantaClaraUniversity.Calledplay-by-playthere,includinggames
featuring2-timeNBAMVPSteveNash.DOB12/20
Bryan Srabian
Director of Digital Media
San Francisco Giants, sanfrancisco.giants.mlb.com
BryanSrabian
Bryan Srabian
Did You Know
Favorite Social Network =
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Be scrappy, test and fail small.
Episode #87
Hometown. . . . . . . . . . . . Ambler, Pennsylvania
Currently Resides. . . . . . Lafayette,Colorado
MA. . . . . . . . . . . . . . . . . . . University of Chicago, Class of 1995,
	 Russian Language and Literature
BA. . . . . . . . . . . . . . . . . . . Amherst College, Class of 1993,
	 Russian Studies
Year	Position	 Team
2013 - NOW	 Director of Consumer Engagement. . . . . . WhiteWave Foods Company
2011 - 2013	 Director of Digital Marketing. . . . . . . . . . . WhiteWave Foods Company
2010 - 2011	 Director of Marketing Silk. . . . . . . . . . . . . . WhiteWave Foods Company
2006 - 2009	 Sr. Dir. of Marketing Premium Bread. . . . . Bimbo Bakeries USA
2003 - 2006	 Senior Brand Manager. . . . . . . . . . . . . . . . . Campbell Soup Company
1997 - 2003	 Senior Brand Manager. . . . . . . . . . . . . . . . . Procter and Gamble
1996 - 1997	 Account Executive . . . . . . . . . . . . . . . . . . . . Draftfcb
1995 - 1996	 Asst Account Executive. . . . . . . . . . . . . . . . Cramer Krasselt
PlayedSandyinGreaseinhighschool.DOB5/21
Jennifer Beechen
Director of Consumer Engagement
The WhiteWave Foods Company, whitewave.com
Jennifer
Beechen
Jennifer Beechen
Did You Know
Favorite Social Network =
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Keep things simple. You can’t be all
things to all people, but you can have
a real impact where it matters if you
stay true to your brand.
Episode #91
Hometown. . . . . . . . . . . . Columbus, Nebraska
Currently Resides. . . . . . Omaha, Nebraska
MBA. . . . . . . . . . . . . . . . . . University of Phoenix, Class of 2010
BS. . . . . . . . . . . . . . . . . . . University of Nebraska - Omaha, Class of 2007,
	 Business Administration and Marketing
Year	Position	 Team
2011 - NOW	 Social Commerce &
	Emerging Media Manager. . . . . . . . . . . . . . Omaha Steaks
2010 - NOW	 Founder. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Paul Haskell Marketing Consulting
2010 - 2011	 Director of Internet,
	 Social Media & Marketing. . . . . . . . . . . . . . Boys & Girls Clubs of the Midlands
2007 - 2010	Marketing & PR Coordinator. . . . . . . . . . . . Boys & Girls Club of the Midlands
2007 - 2008	Marketing & Sales Associate. . . . . . . . . . . TREK Bicycle Store of Omaha
Spendstoomuchtimethinkingaboutbicycles.
Can’tgrowaproperbeard,butwantsto.
DOB8/24
Paul Haskell
Social Commerce & Emerging Media Manager
OmahaSteaks, omahasteaks.com
PaulHaskell
Paul Haskell
Did You Know
Favorite Social Network =
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You cannot be vain in this biz.
It’s not about what you like. It’s
about your fans. And the best
ideas transcend tactics.
Episode #93
Hometown. . . . . . . . . . . . Phoenix, Arizona
Currently Resides. . . . . . Chicago, Illinois
MBA. . . . . . . . . . . . . . . . . . University of Oregon, Class of 2006
BA. . . . . . . . . . . . . . . . . . . Arizona State University, Journalism,
	 Class of 2002
Year	Position	 Team
2012 - NOW	 Social Content Manager. . . . . . . . . . . . . . . . Jim Beam Brands
2009 - 2012	 Digital Content & Community Manager. . . PF Chang’s China Bistro Inc.
2006 - 2009	Communications&MarketingManager. . . PF Chang’s China Bistro Inc.
2005 - 2005	Marketing Intern. . . . . . . . . . . . . . . . . . . . . . U.S. Olympics Committee
2002 - 2004	Communications Manager. . . . . . . . . . . . . . Palace Sports and Entertainment
Proudredhead.Lovesloudbagpipes,whiskey,craftbeer,gin,
travelingthroughfood&hisrescuedogs.DOB5/24
Jason Miller
Social Content Manager at Beam Global
JimBeam, jimbeam.com
JasonMiller
Jason Miller
Did You Know
Favorite Social Network =
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to the Social Pros Podcast.Subscribe
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There’s an opportunity to create
content with every person you meet or
event you attend. Interview someone
via video/audio. Write. Publish. Repeat.
Episode #94
Hometown. . . . . . . . . . . . Ham Lake, Minnesota
Currently Resides. . . . . . Farmington, Minnesota
BA. . . . . . . . . . . . . . . . . . . University of Wisconsin - Eau Claire,
	 Class of 1994, Broadcast Journalism
Year	Position	 Team
2010 - NOW	Corporate Social Media Manager. . . . . . . . General Mills
2005 - 2010	Managing Editor - Social Media. . . . . . . . . Thomson Reuters
1995 - 2005	Executive Producer. . . . . . . . . . . . . . . . . . . . KSTP-TV
1994 - 1995	 Producer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . WFRV-TV
1993 - 1994	 Producer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . WEAU-TV
Hascoachedeachofhisthreechildren
invarioussportsfor12years.DOB5/15
Kevin Hunt
Corporate Social Media Manager
GeneralMills, generalmills.com
KevinHunt
Kevin Hunt
Did You Know
Favorite Social Network =
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Be passionate about trying new
things, but strategic in choosing them.
A field like social can make bright
shiny objects look very tempting.
Episode #101
Hometown. . . . . . . . . . . . Novato, California
Currently Resides. . . . . . New York, New York
MS. . . . . . . . . . . . . . . . . . . New York University, Class of 2007,
	 Publishing and Media Studies
BA. . . . . . . . . . . . . . . . . . . California State University - Long Beach,
	 Class of 2004, English Literature
Year	Position	 Team
2013 - NOW	 Director of Social Media. . . . . . . . . . . . . . . Weight Watchers
2011 - 2013	 Social Media Manager. . . . . . . . . . . . . . . . . Weight Watchers
2010 - 2011	 Social Media Strategist. . . . . . . . . . . . . . . . Path Interactive
2008 - 2010	 Senior Digital Producer/Editor. . . . . . . . . . New York Magazine
2007 - 2008	Editorial Assistant Online. . . . . . . . . . . . . . New York Magazine
2006 - 2007	 Digital Awards Producer. . . . . . . . . . . . . . . Magazine Publishers of America
OneoftheTop25WomenWhoRockSocialMediain2012
byTopRankOnlineMarketingBlog.DOB11/19
Lauren Salazar
Director, Social Media
WeightWatchersInternational, weightwatchers.com
LaurenSalazar
Lauren Salazar
Did You Know
Favorite Social Network =
Connect with this pro:
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to the Social Pros Podcast.Subscribe
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When you give smart people permission
to fail you also equip them with the tools to
succeed. Social leaders build stages where
everyone can have rockstar results.
Episode #103
Hometown. . . . . . . . . . . . Fort Worth, Texas
Currently Resides. . . . . . Dallas, Texas
BS. . . . . . . . . . . . . . . . . . . Florida Agricultural and Mechanical University,
	 Public Relations
Cert. . . . . . . . . . . . . . . . . . Southern Methodist University,
	Entrepreneurship
Year	Position	 Team
2013 - NOW	Vice President, Digital Marketing. . . . . . . Patron
2012 - 2013	 Global Head of Social, Mobile &
	Emerging Media. . . . . . . . . . . . . . . . . . . . . . Intuit
2010 - 2012	 Director,SocialMedia&DigitalStrategy. . RadioShack
2007 - 2011	 Principal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Parker Marketing Group
2006 - 2007	 Director of Marketing. . . . . . . . . . . . . . . . . . Liz Claiborne Inc.
2004 - 2006	 Advertising Manager (Footaction). . . . . . . Foot Locker Inc.
2004-2004	Online Marketing Manager. . . . . . . . . . . . . Foot locker, Inc.
2001-2004	Marketing Coordinator - Media, Advertising
	 & Brand Development (Footaction). . . . . . Foot Locker, Inc.
Can’tfigureouthowtoswim,shufflecards
orreliablytellrightfromleft.DOB10/17
Adrian Parker
Vice President, Digital Marketing
ThePatronSpiritsCompany, patronspirits.com
AdrianParker
Adrian Parker
Connect with this pro:
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Favorite Social Network =
Take a risk! Test, test, and test again
‘cause what worked today may not work
tomorrow, but what didn’t work yesterday
may work again in the future.
Episode #104
Hometown. . . . . . . . . . . . Mumbai, India
Currently Resides. . . . . . Phoenix, Arizona
MA. . . . . . . . . . . . . . . . . . . Narsee Monjee Institute of Mgmt Studies,
	 Class of 2002, Advertising & Communication
	 Mgmt, Media Mgmt - Planning and Buying
MBA. . . . . . . . . . . . . . . . . . Arizona State W.P. Carey School of Business,
	 Class of 2009
BA. . . . . . . . . . . . . . . . . . . St. Xavier’s College, Class of 1999, Psychology
Year	Position	 Team
2010 - NOW	 Director of Marketing. . . . . . . . . . . . . . . . . . Aramark Parks and Destinations
2008 - 2010	Marketing Manager. . . . . . . . . . . . . . . . . . . Aramark Parks and Destinations
2006 - 2008	Entrepreneur. . . . . . . . . . . . . . . . . . . . . . . . . Beyond Consulting, Inc.
2006 - 2007	Marketing Consultant. . . . . . . . . . . . . . . . . KTAO-FM, Imagine Media
2003 - 2006	Marketing Assistant. . . . . . . . . . . . . . . . . . . Chromalox, Inc.
SurvivedasharkdiveinFiji.DOB10/16
Amrita Sahasrabudhe
Director of Marketing
AramarkParksandDestinations, aramarkparksanddestinations.com
Amrita
Sahasrabudhe
Amrita
Sahasrabudhe
?Did You Know
Jennifer Beechen. .  .  .  .  .  .  .  .  .  . http://ar.gy/5j51
Frank Eliason.  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4x
Justin Gardner.  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4v
Jodi Gersh. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4o
Sonny Gill. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4p
Jessica Gioglio.  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5jBE
Callan Green. .  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4s
Paul Haskell.  .  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j52
Kevin Hunt .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j54
Charlie Kautz.  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4u
Jason Miller. .  .  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j53
Scott Monty. .  .  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4e
Dave Morse.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4t
Katie Morse. .  .  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4h
Adrian Parker.  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j56
Katie Richman.  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4k
James Royer.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j50
Amrita Saharasbudhe. .  .  .  .  . http://ar.gy/5j57
Vanessa Sain-Dieguez. .  .  .  .  . http://ar.gy/5j4g
Lauren Salazar.  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j55
Bryan Srabian. .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4z
Joe Stupp. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4j
Lauren Teague. .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4f
Brad Walters. .  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4w
Michele Wingate.  .  .  .  .  .  .  .  .  . http://ar.gy/5j4r
Rick Wion .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . http://ar.gy/5j4m
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Social Pros All-Stars Collection One - The Education and Employment Histories of 27 Leading Social Media Professionals Compared, Baseball Card-Style

  • 1.
  • 2. TapInfluence offers a content marketing platform brands need to create the social content consumers actually want. Combining the leading marketplace of talented and influential content creators with end-to-end workflow, TapInfluence streamlines com- prehensive social content marketing. Learn more at TapInfluence.com.
  • 3. Download this ebook to click through to each episode and connect with each All-Star.
  • 4. Introduction On these pages are collected the first edition of the Social Pros All-Stars. Each leads social media efforts for a major B2C brand, and each has appeared on the popular Social Pros podcast. Each week on the podcast, my co-hosts and I interview a pro who is guiding social media efforts for a major company or organization. We discuss tips, trends, best practices and what it takes to be a Social Pro. After 110+ episodes, we’ve gathered together this first batch of All-Stars to provide a handy reference for the education and employment history of some of America’s leading social media professionals, alongside interesting facts and their best advice for aspiring social media managers. Once I gathered the background data on these 27 All-Stars, four interesting patterns started to emerge. Read on to see what ties them together, and what their background says about the career path of Social Pros… Jay Baer Jay Baer @jaybaer Host of Convince &Convert to the Social Pros Podcast.Subscribe
  • 5. Agency or Consulting Experience Common Among Social Pros Among this inaugural group of Social Pros All-Stars, 56% have worked at an advertising/marketing/PR agency and/or run their own consultancy. Of course, this is not a randomly selected sample of social media professionals, and the total number of included Pros is small. However, seeing agency experience in the employment history of more than half of the All-Stars doesn’t surprise me, as the broad task assignments and fast-paced nature of agency work can be a good preparatory ground for large-scale social media management. 44%without agency experience 56%with agency experience
  • 6. Marketing Education Not Required Without investigation, I would have expected a majority of Social Pros to have a marketing or related degree, given the increasing emphasis on tying social media to business outcomes in most large companies. However, this collection of All-Stars belies that prediction, as just 22% have marketing/business/advertising degree. Fully half of the professionals included here have undergraduate degrees in English, EnglishLiterature, Public Relations, orJournalism. Given the historically written nature of social media interactions, this makes sense. Considering, however, how visually- oriented social media has become, I wonder if up- and-coming Social Pros will be more likely to have art and photography-oriented degrees? Degrees Held By Social Pros English/PR/Journalism. . . . . . . . . . . . . . . . . . . . . . . 14 Business/Marketing/Advertising. . . . . . . . . . . . . . . 6 Sociology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Art. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 MIS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Russian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Spanish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Psychology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 N/A. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 (One of the Pros double-majored in Spanish and Art.)
  • 7. Advanced Degree Not Required Among the Social Pros All-Stars included in this inaugural B2C group, 30% have a Masters degree. That group of advanced degree holders is split almost equally among those with a MBA and those with a Masters degree in something other than business. At least at this point in the evolution of social media within American companies, a Masters degree is not a require- ment to oversee social media marketing functions. 30%with advanced degree 70%without advanced degree
  • 8. Twitter and Instagram are Favorites Among Social Pros According to data from Edison Research released in 2014, 58% of Americans 12 or older have a personal Facebook page; 19% have a personal Linkedin account; 19% have a personal Instagram account; and 16% have a personal Twitter account. Among these Social Pros, however, preferred social networks are far different than the national usage data might suggest. 52% of Social Pros All-Stars say that Twitter is their favorite social network, and Instagram is the favorite of another 30%. Remarkably, Facebook, which is far and away the largest social network by consumer usage, and is also the most widespread social network used by business (alongside Twitter), is the favorite of just three of the Social Pros All-Stars in this collection. Why is Facebook so popular among the masses, but not as popu- lar among people who manage social media professionally? Also surprising (at least to me), is that Pinterest was not mentioned at all. Social Pros’ Favorite Social Networks Twitter . . . . . . . . . . . . . . . . . . . . . 14 Instagram. . . . . . . . . . . . . . . . . . . . 8 Facebook . . . . . . . . . . . . . . . . . . . . 3 Linkedin. . . . . . . . . . . . . . . . . . . . . 1 UnTappd. . . . . . . . . . . . . . . . . . . . . 1 *Participants for this collection were sourced from among the 110 episodes of the Social Pros podcast who still work for the company they represented when appearing on the podcast; who represent a major American company, who work for a business- to-consumer company; and who responded to inquiries within the production timeline. UNTAPPD
  • 9. Did You Know Favorite Social Network = Connect with this pro: ? Is a huge Sherlock Holmes fan. DOB 4/9. Almost always wears a bow tie. Scott MontyEpisode #2 Year Position Team 2008-NOW Global Head of Social Media. . . . . . . . . . . . Ford Motor Company 2007-2008 Consigliere. . . . . . . . . . . . . . . . . . . . . . . . . . . crayon 2004-2007 Account Director. . . . . . . . . . . . . . . . . . . . . . PJA Advertising & Marketing 2002-2004 Development Officer. . . . . . . . . . . . . . . . . . . Simmons College 1999-2002 Manager, Corporate Development. . . . . . . Boston Healthcare Associates, Inc. 1996-1999 Account Manager. . . . . . . . . . . . . . . . . . . . . Private Healthcare Systems, Inc. 1995-1996 Marketing Assistant. . . . . . . . . . . . . . . . . . . Brigham & Women’s Hospital 1994-1995 Staff Writer. . . . . . . . . . . . . . . . . . . . . . . . . . Dept. of Veteran’s Affairs Hometown. . . . . . . . . . . . Suffield, Connecticut Currently Resides. . . . . . Dearborn, Michigan BA. . . . . . . . . . . . . . . . . . . Boston University, Class of 1992, Classical Civilization MBA. . . . . . . . . . . . . . . . . . Boston University MA, Medicine. . . . . . . . . . Boston University Get the notion out of your head that social media doesn’t matter because you’re B2B. There’s people behind each of those businesses.Global Head of Social Media Ford Motor Company, ford.com Scott Monty ScottMonty All-Stars to the Social Pros Podcast.Subscribe LISTEN
  • 10. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Recognize social media is a community; try to be a part of it not the center of it. Key is listen, listen, listen. Episode #3 Hometown. . . . . . . . . . . . Southampton, Pennsylvania Currently Resides. . . . . . Robbinsville, New Jersey Education. . . . . . . . . . . . . Bucks County Community College Year Position Team 2012 - NOW Director of Global Social Media. . . . . . . . . CITI 2012 - NOW Author - @ Your Service. . . . . . . . . . . . . . . . John Wiley and Sons 2010 - NOW Board of Directors. . . . . . . . . . . . . . . . . . . . SOCAP International 2011 - 2014 Board of Directors. . . . . . . . . . . . . . . . . . . . Council of Better Business Bureaus 2010 - 2012 SVP of Social Media. . . . . . . . . . . . . . . . . . . CITI 2009 - 2010 Sr. Dir. in Ntnl. Customer Operations. . . . . CITI 2008 - 2009 Director of Digital Care. . . . . . . . . . . . . . . . Comcast Cable 2007 - 2008 Executive Support Manager. . . . . . . . . . . . Comcast 2002 - 2007 Manager of Quality Assurance. . . . . . . . . . Advanta 1997 - 2002 Voyager Supervisor. . . . . . . . . . . . . . . . . . . . Vanguard 1995 - 1997 Manager. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lord & Taylor ServesontheBoardfortheCouncilofBetterBusinessBureaus andtheSocietyofConsumerAffairsProfessionals.Lovessports, especiallyfootball. Alsoagadgetgeek.DOB11/9. Frank Eliason Director of Global Social Media CITI, citigroup.com FrankEliason Frank Eliason
  • 11. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Earn the right to market to your fans, first by creating compelling and consistent content and then through engagement. This creates commerce. Episode #6 Hometown. . . . . . . . . . . . Jackson, Michigan Currently Resides. . . . . . Tampa, Florida MSA. . . . . . . . . . . . . . . . . . Ohio University, Class of 1999, Master of Sports Administration & Facility Management BS. . . . . . . . . . . . . . . . . . . North Michigan University, Class of 1997, Public Relations and Marketing Year Position Team 2011 - NOW Director of Digital & Social Media. . . . . . . Tampa Bay Lightning 2010 - 2011 Manager, Engagement Management. . . . . Organic 2007 - 2008 Director of Internet Services. . . . . . . . . . . Datapak Services Corp. 2005 - 2007 Sr. Contributor, Engagement Mgmt. . . . . . Organic 2000 - 2004 New Media Producer. . . . . . . . . . . . . . . . . . Detroit Lions, Inc. FavoriterealityTVshowisThisOldHouse.DOB9/26 James Royer Director of Digital and Social Media Tampa Bay Lightning, lightning.nhl.com JamesRoyer James Royer
  • 12. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Do not think of social media as the savior for your business. It is not a magic bullet. It is however the absolute best way to talk to people. And, more importantly, listen to people. Episode #8 Hometown. . . . . . . . . . . . Smithtown, New York Currently Resides. . . . . . Northern Virginia BA. . . . . . . . . . . . . . . . . . . University of Maryland - College Park, Class of 1994, Sociology Year Position Team 2012 - NOW Director, Social Media & Engagement. . . . Gannett Co., Inc. 2011 - 2012 Director, Social Media Products. . . . . . . . . Gannett Co., Inc. 2008 - 2011 Manager, Social Media. . . . . . . . . . . . . . . . . Gannett Co., Inc. 2006 - 2008 Sr. Systems Analyst, Project Manager. . . USA Today 2005 - 2006 Director of Informations Systems. . . . . . . USA Weekend Magazine 2000 - 2005 Technology Manager. . . . . . . . . . . . . . . . . . USA Weekend Magazine 1996 - 2000 Senior Account Manager. . . . . . . . . . . . . . . Aspire Technology Group Is a foster mom/volunteer at the Lost Dog and Cat Rescue Foundation. DOB 4/23. Jodi Gersh Director, Social Media & Engagement Gannett, gannett.com JodiGersh Jodi Gersh
  • 13. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Having a Twitter account today is like having a Web page 10 years ago. Episode #10 Hometown. . . . . . . . . . . . Molalla, Oregon Currently Resides. . . . . . Jacksonville, Florida BS. . . . . . . . . . . . . . . . . . . Northern Arizona University, Class of 2006, Electronic Media and Public Relations Intl Student. . . . . . . . . . . University of Limerick, Sport Science, Political Science, Media, 2005 Year Position Team 2012 - NOW Social Media Manager. . . . . . . . . . . . . . . . . PGA TOUR 2008 -2012 Social Media and Fan Outreach Coordinator. . . . . . . . . . . . . . PGA TOUR 2007- 2008 Communications Coordinator. . . . . . . . . . . brassMEDIAInc. 2006 Media Relations Undergrad Assistant. . . . Northern Arizona University 2005-2006 Season Intern. . . . . . . . . . . . . . . . . . . . . . . . Portland Trail Blazers Community Relations Loves to travel and grew up on a Christmas tree farm in Oregon. DOB 8/5. Lauren Teague Social Media Manager PGA Tour, pgatour.com LaurenTeague Lauren Teague
  • 14. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Ignorance is not bliss. Know your business in and out, top to bottom. Investigate pain points and never stop asking “why?”. Episode #11 Hometown. . . . . . . . . . . . Chicago/Vegas/Orlando Currently Resides. . . . . . Orlando, Florida MBA. . . . . . . . . . . . . . . . . . Rollins College, Crummer Graduate School of Business, Class of 2006 BA. . . . . . . . . . . . . . . . . . . Rollins College, Class of 2005, Studio Art and Spanish Year Position Team 2011 - NOW Director-Social Media Planning and Integration. . . . . . . . . . . . . . . . . . . . . . . Hilton Worldwide 2010 - 2011 Social Media Strategist. . . . . . . . . . . . . . . . Hilton Worldwide 2009 - 2010 eCommerce Manager. . . . . . . . . . . . . . . . . . Hilton Worldwide 2006 - 2008 Manager, Research & Analysis. . . . . . . . . . Marriot Vacation Club International Dreams of opening a vegan restaurant one day. Was a “hospitality brat” growing up - moved 9 times in 15 years. DOB 5/7 Vanessa Sain-Dieguez Director, Social Media Planning & Integration Hilton Worldwide, hiltonworldwide.com Vanessa Sain-Dieguez VanessaSain- Dieguez
  • 15. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Think stragically and act with purpose. Ask “what does this do for my business?” Episode #20 Hometown. . . . . . . . . . . . Manchester, New Hampshire Currently Resides. . . . . . Brooklyn, New York BS. . . . . . . . . . . . . . . . . . . North Carolina State University, College of Management, Class of 2006, Business Management Year Position Team 2011 - NOW Social Marketing Manager. . . . . . . . . . . . . Billboard 2010 - 2011 Account Supervisor. . . . . . . . . . . . . . . . . . . BoomBox 2006 - 2011 Principal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . CandidKatie 2009 - 2010 Marketing Manager. . . . . . . . . . . . . . . . . . . Ripple6 Inc. 2006 - 2008 Marketing Communications Specialist. . . PAETEC 2005 - 2006 Marketing Associate. . . . . . . . . . . . . . . . . . Bronto Software, Inc. 2005 Public Relations and Corp Executive Left-handed, and was a drum and bass DJ in the early 2000’s. DOB 10/2. Katie Morse Social Marketing Manager Billboard, billboard.com KatieMorse Katie Morse
  • 16. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Don’t pick and choose. Talk to everybody. Episode #21 Hometown. . . . . . . . . . . . Westlake, Ohio Currently Resides. . . . . . Denver, Colorado BA x2. . . . . . . . . . . . . . . . . University of Colorado, Boulder English Lit and History, Class of 1988 Intl Student. . . . . . . . . . . University of East Anglia, 1986 Year Position Team 2001 - NOW New Media Manager. . . . . . . . . . . . . . . . . . . Chipotle 2009 - 2011 Area Manager. . . . . . . . . . . . . . . . . . . . . . . . Chipotle 1998 - 1999 Restaurant Manager. . . . . . . . . . . . . . . . . . . Chipotle Was in Georgia during their civil war. DOB 10/9. Joe Stupp Social Media Manager Chipotle, chipotle.com JoeStupp Joe Stupp
  • 17. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Get to the heart of WHY people are sharing, regardless of the social platform you’re on. The mediums may change, but I don’t think people change all that much. Episode #28 Hometown. . . . . . . . . . . . Narragansett, Rhode Island Currently Resides. . . . . . Hartford, Connecticut Area BA. . . . . . . . . . . . . . . . . . . Providence College, English, Class of 2001 Year Position Team 2012-NOW Director of Social Media Strategy & Social Products. . . . . . . . . . . . . . . . . . . . . ESPN Digital Media - X Games and espnW 2011- 2012 Director of Social Media Strategy. . . . . . . ESPN Digital Media - espnW 2009 - 2011 Manager Social Media & Mobile Development. . . . . . . . . . . . . . . . . . . ESPNDigitalMedia-ESPNHighSchool&espnW 2008 - 2009 Business Unit Manager. . . . . . . . . . . . . . . . ESPN Live Event Production 2005 - 2007 Sr Production Coordinator. . . . . . . . . . . . . . XGames&WinterXGames,ESPNLiveEventProduction 2003 - 2005 Brand Creative Project Manager. . . . . . . . . Oxygen Media 2001 - 2003 TV Land and Nick @ Nite Brand Creative Coordinator. . . . . . . . . . . . . Nickelodeon / MTV Networks Never writes on lined paper. Her mind works in pictures. DOB 1/29. Katie Richman Director of Social Media Strategy & Social Products, espnW&XGames, espnW.com KatieRichman Katie Richman
  • 18. Did You Know Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Favorite Social Network = Conventional wisdom will get you nothing but lackluster results. To truly succeed you need to learn as much as you can and then somehow figure out what to always remember and also quickly forget. Episode #39 Hometown. . . . . . . . . . . . Chicago, Illinois Currently Resides. . . . . . Chicago, Illinois BS. . . . . . . . . . . . . . . . . . . Journalism, University of Illinois at Urbana - Champaign, Class of 1994 Year Position Team 2010 - NOW Director of Social Media. . . . . . . . . . . . . . . McDonalds Corp 2006 - 2010 Vice President of Interactive Media. . . . . . Golin Harris 1999 - 2006 Director of Technology Services. . . . . . . . . SmithBucklin 1994 - 1999 Freelance Reporter. . . . . . . . . . . . . . . . . . . . Daily Herald, Chicago Tribune 1994 -1999 Marketing Specialist. . . . . . . . . . . . . . . . . . Apple Vacation Has visited 30 baseball stadiums, soccer games on 4 continents, hiked 5 volcanos, and has taken his kids to 4 Lollapaloozas. DOB 9/29. Rick Wion Director of Social Media McDonald’s, mcdonalds.com RickWion Rick Wion UNTAPPD
  • 19. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Social is a combination of science and art. Rely on analytics to dictate your strategy, but know that there are times where you should go with your gut and try something even if there are no numbers to support it. Episode #43 Hometown. . . . . . . . . . . . San Diego, California Currently Resides. . . . . . New York, New York BA. . . . . . . . . . . . . . . . . . . University of California - Davis, Class of 2007, English Year Position Team 2011 - NOW Senior Social Media Specialist. . . . . . . . . . Sony Electronics 2008 - 2011 PR & Social Media Account Executive. . . . Bailey Gardiner 2009 - 2010 PR&SocialMediaMarketingConsultant. . Brain Highways 2009 - 2009 Social Media and Publicity Chair. . . . . . . . Encinitas Relay for Life 2007 - 2008 Intern. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SZPR Obsessed with fashion, addicted to running, dancing, travel & photography. DOB 9/16. Callan Green Senior Social Media Specialist Sony Electronics, sony.net/electronics CallanGreen Callan Green
  • 20. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Be ready to evolve. The industry does so at a rapid pace and you have to be willing to do the same to continue to build your knowledge and skillset. Episode #53 Hometown. . . . . . . . . . . . Cleveland, Ohio Currently Resides. . . . . . Chicago, Illinois BS. . . . . . . . . . . . . . . . . . . University of Akron, Class of 2004, Marketing Management Year Position Team 2011 - NOW Social Media Manager. . . . . . . . . . . . . . . . . U.S. Cellular 2008 - NOW Blogger/Editor. . . . . . . . . . . . . . . . . . . . . . . SonnyGill.com 2010 - 2011 Social Media Manager. . . . . . . . . . . . . . . . . DeVry University 2009 - 2010 Social Media Consultant. . . . . . . . . . . . . . . SonnyGill.com 2005 - 2008 Marketing Analyst. . . . . . . . . . . . . . . . . . . . Cox Auto Trader, Cox Enterprises, Inc. Real name is Sandeep, but nobody calls him that; even his parents. DOB 12/10. Sonny Gill Social Business and Marketing Leader US Cellular, uscellular.com SonnyGill Sonny Gill
  • 21. Did You Know Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Favorite Social Network = Celebrate your fans through social media – their passion, loyalty and insights are what keep you running! Episode #54 Hometown. . . . . . . . . . . . Cheshire, Connecticut Currently Resides. . . . . . Boston, Massachusetts BA. . . . . . . . . . . . . . . . . . . Bentley University, Class of 2005, Marketing Intl Student. . . . . . . . . . . European Business School - London, Marketing Year Position Team 2010 - NOW Social Media Manager. . . . . . . . . . . . . . . . . Dunkin’ Brands 2008 - 2010 Consumer Public Relations Specialist. . . . TripAdvisor 2007 - 2008 Media Relations Specialist. . . . . . . . . . . . . State Street 2005 - 2007 Public Relations Coordinator. . . . . . . . . . . Comcast 2005 Public Relations Intern. . . . . . . . . . . . . . . . PUMA North America 2004 Public Relations Intern. . . . . . . . . . . . . . . . PAN Communications 2003 Management Intern. . . . . . . . . . . . . . . . . . . Nordstrom Played the saxophone growing up and was invited to join her high school band and march in President Clinton’s Inaguration. DOB 12/17. Jessica Gioglio Social Media Manager Dunkin’ Brands, dunkindonuts.com JessicaGioglio Jessica Gioglio
  • 22. Did You Know Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Favorite Social Network = Develop a strong, organic / owned voice in each social channel before supporting it with paid. Episode #56 Hometown. . . . . . . . . . . . Woodstock, Illinois Currently Resides. . . . . . Madison, Wisconsin MA. . . . . . . . . . . . . . . . . . . University of Wisconsin - Milwaukee, Class of 2000, Mass Communication BA. . . . . . . . . . . . . . . . . . . University of Wisconsin - Madison, Class of 1992 Journalism and Mass Communication Year Position Team 2012 - NOW Social Media Manager. . . . . . . . . . . . . . . . . American Family Insurance 2009 - 2011 Advert.Planning&IntegrationConsultant. . American Family Insurance 2009 - 2009 Social Media Administrator. . . . . . . . . . . . American Family Insurance 2007 - 2009 Strategic Communications Consultant. . . American Family Insurance 2006 - 2006 Dir. of Communications & Membership. . . Executive Director 2003 - 2006 Director of Communications. . . . . . . . . . . . Executive Director 2000 - 2003 Communications Manager. . . . . . . . . . . . . . Executive Director 1997 - 1999 Senior Public Relations Specialist. . . . . . . Children’s Hospital of Wisconsin 1996 - 1997 Editor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Business Journal, Lake County, III 1993 - 1996 Reporter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wausau Daily Herald 1992 - 1993 Assistant Editor. . . . . . . . . . . . . . . . . . . . . . Tomahawk Leader Big Wisconsin Badgers fan. Wedding singer. DOB 3/5. MicheleMartinezWingate Social Media Manager American Family Insurance, amfam.com MicheleMartinez Wingate Michele Martinez Wingate
  • 23. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Your opinion, while interesting, is irrelevant = Always start initiatives with your end-user in mind (not your competition, partners, shareholders, your boss, etc.). Episode #69 Hometown. . . . . . . . . . . . South Bend, Indiana Currently Resides. . . . . . Carmel, Indiana BS. . . . . . . . . . . . . . . . . . . Ball State University, Class of 1995, Management Information Systems (MIS) Year Position Team 2010 - NOW Head of Marketing. . . . . . . . . . . . . . . . . . . . IndianapolisInteractiveMarketingAssociation 2007 - NOW Digital Marketing Strategist. . . . . . . . . . . . Delta Faucet Company 2005 - 2007 Web Marketing. . . . . . . . . . . . . . . . . . . . . . . Consona Corporation 2004 - 2005 Partner Marketing Manager. . . . . . . . . . . . Salesforce.com, Inc. 2003 - 2004 Marketing Manager. . . . . . . . . . . . . . . . . . . AdSpace Networks 2000 - 2003 Product Marketing Manager. . . . . . . . . . . . GetThere, a Sabre Company 1998 - 2000 Software Engineer. . . . . . . . . . . . . . . . . . . . Aspect Communications 1995 - 1998 Software Engineer. . . . . . . . . . . . . . . . . . . . Cooper Tire & Rubber Co. HasblogtitledWhyIHateTheTerm“SocialMedia”.Hasfour boys(allunder7).WifefromPanamaCity,Panama(yethe cannotspeakSpanishtosavehislife).DOB11/7. Dave Morse Digital Marketing Strategist Delta Faucet Company, deltafaucetcompany.com DaveMorse Dave Morse
  • 24. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Nothing will guide you to a story worth sharing like your five senses. Use them, always. Episode #70 Hometown. . . . . . . . . . . . Bettendorf, Iowa Currently Resides. . . . . . San Diego, California BA. . . . . . . . . . . . . . . . . . . University of Iowa, Class of 2009, Journalism and Mass Communication Year Position Team 2009 - NOW Global Marketing / Special Projects. . . . . TaylorMade Adidas Golf 2008 Sports Editor. . . . . . . . . . . . . . . . . . . . . . . . . The Daily Iowan 2006 Intern, Global Marketing and Design. . . . . TaylorMade Adidas Golf His bucket list is down to one time: to play Augusta National Golf Club before he dies. DOB 7/1. Charlie Kautz Global Marketing / Special Projects TaylorMade-adidas Golf, careers.adidas-group.com/taylormade CharlieKautz Charlie Kautz
  • 25. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Know your customers and what content they want from you. Hint, it’s not an ad. Episode #72 Hometown. . . . . . . . . . . . Kansas City, Missouri Currently Resides. . . . . . Kansas City, Missouri BA. . . . . . . . . . . . . . . . . . . University of Missouri - Columbia, Advertising, Philosophy Minor Cert. . . . . . . . . . . . . . . . . . Adele Dazeem’s Language Arts Academy, Certificate of Achievement Year Position Team 2011 - NOW Board Member. . . . . . . . . . . . . . . . . . . . . . . . Cinema KC 2009 - NOW Social Media Manager. . . . . . . . . . . . . . . . . AMC Theatres 2009 - NOW Board Member/Vice-Chair. . . . . . . . . . . . . . Film Commission of Greater Kansas City 2005 - NOW Founder/Editor. . . . . . . . . . . . . . . . . . . . . . . Donklephant.com 2006 - 2009 Senior Writer. . . . . . . . . . . . . . . . . . . . . . . . . AMC Theatres 2004 - 2006 Communications Manager. . . . . . . . . . . . . . Kozoru Inc. 2000 - 2004 Copywriter. . . . . . . . . . . . . . . . . . . . . . . . . . . Muller + Company 1999 - 2000 Writer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Freelance 1997 - 1999 News Editor. . . . . . . . . . . . . . . . . . . . . . . . . . WDAF-TV Has thrown a 1-hitter and struck out 16 batters in the same game. Known for his ferocious curveball. DOB 12/13. Justin Gardner Social Media Manager AMC Theatres, amctheatres.com JustinGardner Justin Gardner
  • 26. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN E-cubed: Explore, Educate, Experiment with social channels. Also, understand your customer, what makes them tick and then deliver valuable/rel- evant content to them. They will reward you with loyalty, brand advocacy and purchase in return. Episode #73 Hometown. . . . . . . . . . . . Arlington, Texas Currently Resides. . . . . . Charlotte, North Carolina BA. . . . . . . . . . . . . . . . . . . The Baylor University, Sociology, Marketing Minor Year Position Team 2011 - NOW Dir.ofSocialMedia&EmergingPlatforms. . Lowes Home Improvement 2007 - 2011 Director, Digital Strategy. . . . . . . . . . . . . . The Martin Agency 2005 - 2007 Interactive Account Supervisor. . . . . . . . . The Richards Group 2003 - 2005 Interactive Account Supervisor. . . . . . . . . Rapp Collins 2000 - 2002 Project Manager. . . . . . . . . . . . . . . . . . . . . . MePlusYOU Agency 1999 - 2000 Media Coordinator. . . . . . . . . . . . . . . . . . . . JWT Oncecaughtabat,mid-air,thatflewintothestandsataTexas Rangersgame.TVcommentatorsthenproceededtomakefunofthe crazyguythatdidn’tgetoutoftheway.DOB4/2. Brad Walters Director of Social Media & Emerging Platforms Lowe’s Home Improvement, lowes.com BradWalters Brad Walters
  • 27. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Never underestimate the power of your fans. They’re your biggest advocates, but also your strongest critics. Speak to them regularly - but more importantly, listen. Year Position Team 2013 - NOW Director of Communications. . . . . . . . . . . . Cedar Point Amusement Park 2013 Digital Communications Manager. . . . . . . Cedar Point Amusement Park 2010 - 2013 Reporter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Real Milwaukee - WITI 2005 - 2010 Interactive Marketing Manager. . . . . . . . . Cedar Point Amusement Park 1999 - 2005 On Air Personality / Production Guy. . . . . 103.7 KISS FM Can play piano and sing tenor. Weird, considering he has that “deep voice for radio.” DOB 5/7 Hometown. . . . . . . . . . . . Milwaukee, Wisconsin Currently Resides. . . . . . Sandusky, Ohio BA. . . . . . . . . . . . . . . . . . . University of Wisconsin - Milwaukee, Class of 2000, Mass Communication Director of Communications Cedar Point Amusement Park, cedarpoint.com Episode #76 Tony Clark TonyClark Tony Clark
  • 28. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Always think of your fans first, your fans are your brand. If your content helps put them in the front row, then you’re doing your job. Use the 3 Es to Guide you: Educate, Enlighten or Entertain. You must do at least one all of the time. Episode #77 Hometown. . . . . . . . . . . . Fresno, CA Currently Resides. . . . . . Sacramento, CA BS. . . . . . . . . . . . . . . . . . . Santa Clara University, Class of 1995, Marketing Additional Education. . . Thousands of hours watching and listening to Giants baseball. Year Position Team 2010 Director Digital Media. . . . . . . . . . . . . . . . . SFGiants 2008 VP of Marketing. . . . . . . . . . . . . . . . . . . . . . Sacramento River Cats 2005 Director of Marketing & Entertainment. . . SFGiants 2000 Game Entertainment Manager. . . . . . . . . . SFGiants 1998 Ballpark Entertainment Coordinator. . . . . SFGiants 1996 Corporate Sponsorship Coordinator. . . . . . SFGiants 1995 Media Relations Intern. . . . . . . . . . . . . . . . . SFGiants Wantedtobeasportsbroadcastergrowingup,andbecameone forSantaClaraUniversity.Calledplay-by-playthere,includinggames featuring2-timeNBAMVPSteveNash.DOB12/20 Bryan Srabian Director of Digital Media San Francisco Giants, sanfrancisco.giants.mlb.com BryanSrabian Bryan Srabian
  • 29. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Be scrappy, test and fail small. Episode #87 Hometown. . . . . . . . . . . . Ambler, Pennsylvania Currently Resides. . . . . . Lafayette,Colorado MA. . . . . . . . . . . . . . . . . . . University of Chicago, Class of 1995, Russian Language and Literature BA. . . . . . . . . . . . . . . . . . . Amherst College, Class of 1993, Russian Studies Year Position Team 2013 - NOW Director of Consumer Engagement. . . . . . WhiteWave Foods Company 2011 - 2013 Director of Digital Marketing. . . . . . . . . . . WhiteWave Foods Company 2010 - 2011 Director of Marketing Silk. . . . . . . . . . . . . . WhiteWave Foods Company 2006 - 2009 Sr. Dir. of Marketing Premium Bread. . . . . Bimbo Bakeries USA 2003 - 2006 Senior Brand Manager. . . . . . . . . . . . . . . . . Campbell Soup Company 1997 - 2003 Senior Brand Manager. . . . . . . . . . . . . . . . . Procter and Gamble 1996 - 1997 Account Executive . . . . . . . . . . . . . . . . . . . . Draftfcb 1995 - 1996 Asst Account Executive. . . . . . . . . . . . . . . . Cramer Krasselt PlayedSandyinGreaseinhighschool.DOB5/21 Jennifer Beechen Director of Consumer Engagement The WhiteWave Foods Company, whitewave.com Jennifer Beechen Jennifer Beechen
  • 30. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Keep things simple. You can’t be all things to all people, but you can have a real impact where it matters if you stay true to your brand. Episode #91 Hometown. . . . . . . . . . . . Columbus, Nebraska Currently Resides. . . . . . Omaha, Nebraska MBA. . . . . . . . . . . . . . . . . . University of Phoenix, Class of 2010 BS. . . . . . . . . . . . . . . . . . . University of Nebraska - Omaha, Class of 2007, Business Administration and Marketing Year Position Team 2011 - NOW Social Commerce & Emerging Media Manager. . . . . . . . . . . . . . Omaha Steaks 2010 - NOW Founder. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Paul Haskell Marketing Consulting 2010 - 2011 Director of Internet, Social Media & Marketing. . . . . . . . . . . . . . Boys & Girls Clubs of the Midlands 2007 - 2010 Marketing & PR Coordinator. . . . . . . . . . . . Boys & Girls Club of the Midlands 2007 - 2008 Marketing & Sales Associate. . . . . . . . . . . TREK Bicycle Store of Omaha Spendstoomuchtimethinkingaboutbicycles. Can’tgrowaproperbeard,butwantsto. DOB8/24 Paul Haskell Social Commerce & Emerging Media Manager OmahaSteaks, omahasteaks.com PaulHaskell Paul Haskell
  • 31. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN You cannot be vain in this biz. It’s not about what you like. It’s about your fans. And the best ideas transcend tactics. Episode #93 Hometown. . . . . . . . . . . . Phoenix, Arizona Currently Resides. . . . . . Chicago, Illinois MBA. . . . . . . . . . . . . . . . . . University of Oregon, Class of 2006 BA. . . . . . . . . . . . . . . . . . . Arizona State University, Journalism, Class of 2002 Year Position Team 2012 - NOW Social Content Manager. . . . . . . . . . . . . . . . Jim Beam Brands 2009 - 2012 Digital Content & Community Manager. . . PF Chang’s China Bistro Inc. 2006 - 2009 Communications&MarketingManager. . . PF Chang’s China Bistro Inc. 2005 - 2005 Marketing Intern. . . . . . . . . . . . . . . . . . . . . . U.S. Olympics Committee 2002 - 2004 Communications Manager. . . . . . . . . . . . . . Palace Sports and Entertainment Proudredhead.Lovesloudbagpipes,whiskey,craftbeer,gin, travelingthroughfood&hisrescuedogs.DOB5/24 Jason Miller Social Content Manager at Beam Global JimBeam, jimbeam.com JasonMiller Jason Miller
  • 32. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN There’s an opportunity to create content with every person you meet or event you attend. Interview someone via video/audio. Write. Publish. Repeat. Episode #94 Hometown. . . . . . . . . . . . Ham Lake, Minnesota Currently Resides. . . . . . Farmington, Minnesota BA. . . . . . . . . . . . . . . . . . . University of Wisconsin - Eau Claire, Class of 1994, Broadcast Journalism Year Position Team 2010 - NOW Corporate Social Media Manager. . . . . . . . General Mills 2005 - 2010 Managing Editor - Social Media. . . . . . . . . Thomson Reuters 1995 - 2005 Executive Producer. . . . . . . . . . . . . . . . . . . . KSTP-TV 1994 - 1995 Producer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . WFRV-TV 1993 - 1994 Producer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . WEAU-TV Hascoachedeachofhisthreechildren invarioussportsfor12years.DOB5/15 Kevin Hunt Corporate Social Media Manager GeneralMills, generalmills.com KevinHunt Kevin Hunt
  • 33. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN Be passionate about trying new things, but strategic in choosing them. A field like social can make bright shiny objects look very tempting. Episode #101 Hometown. . . . . . . . . . . . Novato, California Currently Resides. . . . . . New York, New York MS. . . . . . . . . . . . . . . . . . . New York University, Class of 2007, Publishing and Media Studies BA. . . . . . . . . . . . . . . . . . . California State University - Long Beach, Class of 2004, English Literature Year Position Team 2013 - NOW Director of Social Media. . . . . . . . . . . . . . . Weight Watchers 2011 - 2013 Social Media Manager. . . . . . . . . . . . . . . . . Weight Watchers 2010 - 2011 Social Media Strategist. . . . . . . . . . . . . . . . Path Interactive 2008 - 2010 Senior Digital Producer/Editor. . . . . . . . . . New York Magazine 2007 - 2008 Editorial Assistant Online. . . . . . . . . . . . . . New York Magazine 2006 - 2007 Digital Awards Producer. . . . . . . . . . . . . . . Magazine Publishers of America OneoftheTop25WomenWhoRockSocialMediain2012 byTopRankOnlineMarketingBlog.DOB11/19 Lauren Salazar Director, Social Media WeightWatchersInternational, weightwatchers.com LaurenSalazar Lauren Salazar
  • 34. Did You Know Favorite Social Network = Connect with this pro: ? All-Stars to the Social Pros Podcast.Subscribe LISTEN When you give smart people permission to fail you also equip them with the tools to succeed. Social leaders build stages where everyone can have rockstar results. Episode #103 Hometown. . . . . . . . . . . . Fort Worth, Texas Currently Resides. . . . . . Dallas, Texas BS. . . . . . . . . . . . . . . . . . . Florida Agricultural and Mechanical University, Public Relations Cert. . . . . . . . . . . . . . . . . . Southern Methodist University, Entrepreneurship Year Position Team 2013 - NOW Vice President, Digital Marketing. . . . . . . Patron 2012 - 2013 Global Head of Social, Mobile & Emerging Media. . . . . . . . . . . . . . . . . . . . . . Intuit 2010 - 2012 Director,SocialMedia&DigitalStrategy. . RadioShack 2007 - 2011 Principal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Parker Marketing Group 2006 - 2007 Director of Marketing. . . . . . . . . . . . . . . . . . Liz Claiborne Inc. 2004 - 2006 Advertising Manager (Footaction). . . . . . . Foot Locker Inc. 2004-2004 Online Marketing Manager. . . . . . . . . . . . . Foot locker, Inc. 2001-2004 Marketing Coordinator - Media, Advertising & Brand Development (Footaction). . . . . . Foot Locker, Inc. Can’tfigureouthowtoswim,shufflecards orreliablytellrightfromleft.DOB10/17 Adrian Parker Vice President, Digital Marketing ThePatronSpiritsCompany, patronspirits.com AdrianParker Adrian Parker
  • 35. Connect with this pro: All-Stars to the Social Pros Podcast.Subscribe LISTEN Favorite Social Network = Take a risk! Test, test, and test again ‘cause what worked today may not work tomorrow, but what didn’t work yesterday may work again in the future. Episode #104 Hometown. . . . . . . . . . . . Mumbai, India Currently Resides. . . . . . Phoenix, Arizona MA. . . . . . . . . . . . . . . . . . . Narsee Monjee Institute of Mgmt Studies, Class of 2002, Advertising & Communication Mgmt, Media Mgmt - Planning and Buying MBA. . . . . . . . . . . . . . . . . . Arizona State W.P. Carey School of Business, Class of 2009 BA. . . . . . . . . . . . . . . . . . . St. Xavier’s College, Class of 1999, Psychology Year Position Team 2010 - NOW Director of Marketing. . . . . . . . . . . . . . . . . . Aramark Parks and Destinations 2008 - 2010 Marketing Manager. . . . . . . . . . . . . . . . . . . Aramark Parks and Destinations 2006 - 2008 Entrepreneur. . . . . . . . . . . . . . . . . . . . . . . . . Beyond Consulting, Inc. 2006 - 2007 Marketing Consultant. . . . . . . . . . . . . . . . . KTAO-FM, Imagine Media 2003 - 2006 Marketing Assistant. . . . . . . . . . . . . . . . . . . Chromalox, Inc. SurvivedasharkdiveinFiji.DOB10/16 Amrita Sahasrabudhe Director of Marketing AramarkParksandDestinations, aramarkparksanddestinations.com Amrita Sahasrabudhe Amrita Sahasrabudhe ?Did You Know
  • 36. Jennifer Beechen. . . . . . . . . . . http://ar.gy/5j51 Frank Eliason. . . . . . . . . . . . . . http://ar.gy/5j4x Justin Gardner. . . . . . . . . . . . . http://ar.gy/5j4v Jodi Gersh. . . . . . . . . . . . . . . . . . http://ar.gy/5j4o Sonny Gill. . . . . . . . . . . . . . . . . . http://ar.gy/5j4p Jessica Gioglio. . . . . . . . . . . . . http://ar.gy/5jBE Callan Green. . . . . . . . . . . . . . . http://ar.gy/5j4s Paul Haskell. . . . . . . . . . . . . . . http://ar.gy/5j52 Kevin Hunt . . . . . . . . . . . . . . . . http://ar.gy/5j54 Charlie Kautz. . . . . . . . . . . . . . http://ar.gy/5j4u Jason Miller. . . . . . . . . . . . . . . . http://ar.gy/5j53 Scott Monty. . . . . . . . . . . . . . . . http://ar.gy/5j4e Dave Morse. . . . . . . . . . . . . . . . http://ar.gy/5j4t Katie Morse. . . . . . . . . . . . . . . . http://ar.gy/5j4h Adrian Parker. . . . . . . . . . . . . . http://ar.gy/5j56 Katie Richman. . . . . . . . . . . . . http://ar.gy/5j4k James Royer. . . . . . . . . . . . . . . . http://ar.gy/5j50 Amrita Saharasbudhe. . . . . . http://ar.gy/5j57 Vanessa Sain-Dieguez. . . . . . http://ar.gy/5j4g Lauren Salazar. . . . . . . . . . . . . http://ar.gy/5j55 Bryan Srabian. . . . . . . . . . . . . . http://ar.gy/5j4z Joe Stupp. . . . . . . . . . . . . . . . . . . http://ar.gy/5j4j Lauren Teague. . . . . . . . . . . . . http://ar.gy/5j4f Brad Walters. . . . . . . . . . . . . . . http://ar.gy/5j4w Michele Wingate. . . . . . . . . . http://ar.gy/5j4r Rick Wion . . . . . . . . . . . . . . . . . http://ar.gy/5j4m Links to Social Pros Podcasts