Hit music producers Kray Twinz partner with technology company ARCHOS. As part of the partnership, Kray Twinz will use ARCHOS Internet Media Tablets to record live sets, showcase new material, and work in their studio. Both parties see this as a natural partnership, as Kray Twinz demand the best technology and ARCHOS aims to work with respected users.
Sales & Marketing Alignment: How to Synergize for Success
Kray Twinz And Archos Pr
1. Hit music producers Kray Twinz link up
with award winning technology innovator ARCHOS
London - February 2009 - ARCHOS,
award winning technology innovator, and
leader in the portable media player
market, today announced a lucrative
sponsorship agreement with music
pioneers and UK Asian Music Awards
nominated musicians and producers the
Kray Twinz.
The Kray Twinz have amassed numerous
accolades in their professional career,
having produced award winning music for
TV shows, movie soundtracks and video
games. The Coventry born Twins shot to
fame in 2005, when they collaborated with
Hip Hop heavyweight Twista on the hit single “What We Do” which was one the biggest selling
records of that year and featured at number 1 in the UK Urban Charts. Since then the Twinz have
continued to excel at integrating traditional aspects of musical sounds into Western concepts, and
are set to release their first debut album later this year which sees them collaborate with the likes
of DMX, Ray J and Twista.
The Kray Twinz will be using latest range of ARCHOS Internet Media Tablets for recording live
sets and showcasing new material. The Twinz will also be using the devices in their Coventry
based studio, as they put the finishing touches to their forthcoming album.
Jat from Kray Twinz said “We are proud to partner with ARCHOS, having always been big fans
and keen users of their products. We take our profession very seriously and only use the best
products and technology to stay ahead of the game. The quality of video playback on the Internet
Media Tablet is incredible, the units are so versatile and I was blown away with the amount of
functions and features there are. The ARCHOS unit is the ideal device for showcasing our
material on, and the union between cutting edge technology and music innovation, cannot but
enhance the levels of excellence of our work.”
Marketing Executive Matthew Knight added “We are delighted to be working with the Kray Twinz.
They have recently been nominated in the best urban act and best video categories at the UK
Asian Music Awards, which reflects their continued contribution and creativity in producing
exciting and inspiring music.”
“The partnership is a natural alliance with both parties at the forefront of innovation and creativity
in their respective fields. The Kray Twinz are highly respected musicians and producers and
demand the best technology and equipment in their profession. We are therefore delighted to be
able to provide them with ARCHOS products, which again positions ARCHOS at the forefront of
technology”
The Internet Media Tablets are the latest products in a long line of award winning devices from
technology innovator ARCHOS. The new products from ARCHOS redefine high-end portable
devices, providing uncompromised access to the Internet, Media and TV.
2. The partnership with Kray Twinz comes as part of an ongoing strategy by ARCHOS to work more
closely with respected celebrity users of their products and leading industry professionals.
About ARCHOS
ARCHOS released the first pocket-sized HD-based MP3 player with the Jukebox 6000 in 2000
and since that time has revolutionised consumer electronics devices. The company invented the
portable media player in 2003 and was the first to bring television recording, wireless and touch
screens to Portable Media Players.
ARCHOS have also introduced the Internet Media Tablet range – the 5, 5g and 7 – offering users
instant, uncompromising access to the internet, media content and TV.
Established in 1988, ARCHOS has offices in the United States, Europe and Asia. ARCHOS is
listed on Euronext Paris, Compartment B, ISIN Code FR0000182479. www.archos.com.
About Kray Twinz
The Coventry born Twins Kray Twinz have amassed a number of accolades in their professional
career. Having gained international smash hits, produced award wining music for TV shows,
movie soundtracks, video games, produced House, Bhangra, Hip Hop and R&B hits. Kray Twinz
have enjoyed their first inkling of crossover fame, finding an unexpected audience in the
American music industry. Their recent success has lead to collaborations with many established
artists, such as Keyshia Cole, Sting and rap heavyweight, Twista.
The Twinz last single “What We Do” was one of the biggest selling records of 2005 hitting the
no.18 as a debut and also featured at number 1 in the UK Urban Charts. They continue to excel
at integrating the traditional aspects of musical sounds into Western concepts which is seen as
their trademark. Their forthcoming album is set an imminent, which sees the Twinz collaborate
with the likes of DMX, Ray J and Twista. www.kraytwinz.com
Media Contact:
For further information please contact:
Julie Thompson Dredge/ Seb Swarbreck
Focus PR
Tel: 0207 7845 661 / 0207 7845 6600
Email: Julie@focuspr.co.uk / seb@focuspr.co.uk
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owners. Specifications are subject to change without notice. Errors and omissions excepted.
Images and illustrations may not always match contents. Copyright ARCHOS, 2009. All rights
reserved.