http://www.danangdigital.net/seo-expert-dublin/on-page-optimization/checklist/
On deep dive into On Page SEO for Irish companies and a checklist to make sure you dont miss a thing when doing an audit.
5. Keyword in Title Tag
▸ Title Tag - Key Search Engine Factor
▸ Indicates Topic & Theme
▸ Often Considered Second Most
Important Signal
Using the keyword in the title tag is
essential to establish relevancy and theme
with the search engines.
6. Title Tag Starts with Keyword
▸ Works Across Google Properties
▸ Can Look Spammy
▸ Minor Advantage Vs Keyword At End
Whilst this is an old trick it still gives a
slight boost as opposed to using the
keyword at the end of the title tag.
7. Keyword in Description Tag
▸ Shows Relevancy
▸ Easy To Over Optimise
▸ Not As Important As In Past
Whilst not as important as it once was, this
can still give you a slight boost. Be careful
not to over optimise your page by repeating
the keyword. Use synonyms instead.
8. Keyword Appears in H1 Tag
▸ Sometimes Seen As Second Title Tag
▸ Shows More Relevancy To Topic
▸ Avoid Over Optimising
Again, be careful not to overuse your
keyword. Use synonyms or LSI keywords
instead.
9. Content Length
▸ Longer Content Ranks Better
▸ No Max - Minimum 250 words
▸ Try To Cover Topic
There are numerous studies that show that
longer content ranks better than shorter
articles. But remember that causation and
correlation are not the same thing. Write
detailed content.
10. Keyword Density
▸ Not As Important As In Past
▸ Careful To Avoid Over Optimisation
▸ Depend On Keyword Length - Rule Of
Thumb 2 -4 %
Keyword density is often misunderstood
and nowadays SEOs main problem is
making sure content is not over optimised
and keeping the density low.
11. Latent Semantic Indexing- LSI
▸ Not Using LSI Keywords Impedes
Ranking
▸ Helps Distinguish By Topic
▸ Should Be Used Throughout Content -
Title Tags - Description - H Tags
Latent Semantic Indexing Keywords
accompany a topic or theme and are
essential to show expertise on a topic.
12. Page Loading Speed
▸ An Increasingly Important Factor
▸ Google Provides A Testing Tool
▸ Rule Of Thumb - Under 2 Seconds
Both Bing and Google check pageload
speeds during crawl and reducing load time
via cache can provide a quick SERP boost.
13. Duplicate Content
▸ Major Issue For Older Sites
▸ Duplicate Content Can Be On Site Or Off
Site
▸ May Cause Indexing Problems
Duplicate content continues to be a bone of
contention. Avoiding this will give great
improvments.
14. Image Optimization
▸ Size Effects Page Loading Times
▸ Relevancy Signaled Via Filename, Alt
Text, Caption & Description
▸ Easily Fixed Issues
Optimizing your images is an essential step
prior to publishing a piece of content.
Images should be named with relevant LSI
keywords and alt-tags
15. Content Updates
▸ Caffeine Update Favors Recently
Updated Content
▸ Effected By Size Of Changes
▸ Effected By Number Of Changes
For some topics related to ‘news’, Google
gives a boost to recently updated articles.
16. Keyword in H2, H3 Tags
▸ Weak Signal Of Relevancy
▸ Should Be Used With LSI
▸ Careful Not To Over Optimise
This is a low level of relevancy to the search
engines but shows that your chosen topic is
covered in detail.
17. Keyword Word Order
▸ Correct Word Order - More Relevant To
Query
▸ Balanced With Backlink Anchor Text
The search engines prefer to see the same
word order as seen in the user’s search
query.
18. Outbound Link Quality
▸ Not Proven But Accepted Dogma
▸ Signal Of Relevancy & Theme
▸ Low Quality Outbound Links Thought To
Negatively Effect Ranking
Whilst this has not been commented on
directly by Google, it is thought to improve
relevancy and topical theming. Don’t link to
low quality sites.
19. Grammar and Spelling
▸ Quality Signal Of Content
▸ Not Proven
▸ Important From A UX Point Of View
Poor grammar and spelling are a good
indicator of a low quality article and are
thought to influence where your content
ranks.
20. Number of Outbound Links
▸ Large Numbers Of Do-Follow Outbound
Links May ‘Leak’ Juice
▸ Not Proven But Accepted Dogma
A high number of out bound links can lead
to a poorer performing page as it is thought
to allow link juice to leak.
21. Keyword in URL
▸ Important Relevancy Signal
▸ Important But Overlooked
▸ Geo-Location Keywords Can Be Used
A small but important ranking factor is
having the keyword in the URL string. It can
easily be used to improve the local
relevancy of small businesses.
22. References and Sources
▸ Not Proven Factor
▸ May Be Important In Some Industries
▸ May Be A Quality & Relevancy Signal
Google is on record as saying this is not a
factor but many beg to differ. Citing the
sources you used in an article is thought to
show the depth and validity of your content.
23. Reading Level
▸ Level Of Difficulty To Read
▸ Google Used To Give Stats
▸ Open To Debate As A Ranking Factor
Google and Bing do check how difficult it is
to read your content. How they use this
information is up for debate though.
24. Place your screenshot here
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