still working on it

1. Elisa Goh
Jason Ng
Melissa Ann Nicolich
Poh Wen Xin
Sha Yue
Flock of Birds
CJ019
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2. Speaker One
Melissa Ann Nicolich
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3. Regionalisation
“Sail away from the safe harbour. Catch the trade
winds in your sails. Explore. Dream. Discover.’
~ Mark Twain
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4. How many of you would expand
regionally, if you had a business?
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5. What is needed for an expansion?
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6. What is needed for an expansion?
5

7. What is needed for an expansion?
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8. What is needed for an expansion?
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9. What is needed for an expansion?
5

10. 6

11. Would you still want to expand
your business regionally?
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12. E-mail Interviews
Singaporean entrepreneurs are hesitant about regional
expansions
A few concerns:
Financial concerns (hidden expenditures)
Government policies
Finding the right location
Manpower
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13. Current efforts by the Singaporean
Government
Spring Singapore
EDB
IES
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14. Lessons learnt form case study
Strength in numbers
Effective communication channels
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15. Flock of Birds
A model
Guides SMEs through regional expansion into Shanghai
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16. Why SMEs?
SMEs contribute to 42% of Singapore’s GDP
Responsible for 56% of employment in the country
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17. Regional expansion into Shanghai
Increasing purchasing
power
GDP growth of 8.5% in the
first quarter of 2011
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18. Who is to
spearhead Flock of
Birds?
International Enterprise
Singapore (IES)
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19. Why IES
IES often partners Singapore-based companies in
international expansions
IES will be able to provide expert advice to SMEs
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20. Timeline of FOB
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21. 3 phases of FOB
1) Pre-execution
2) Execution
3) Post-execution
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22. Pre-execution
Application and selection
Proposal-making
Contract signing
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23. Execution
Concept store
Weave of Efficient Businesses (WEB)
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24. Post-execution
Review of Flock of Birds
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25. Speaker Two
Sha Yue
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26. Pre-execution
Be prepared!
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27. Application
SMEs submit their application to the IES
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28. Selection criteria
In the fashion industry
Minimum of 5 years in operation
Similar profit margins
Minimum paid up capital
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29. Proposal-making
SMEs come together to decide on:
Distinct common logo/print
Theme of concept store
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30. Speaker Three
Poh Wen Xin
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31. Execution
Launching into the Chinese market
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32. What is a concept store?
A concept store is a shop with different brands, under one roof.
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33. Colette Concept Store, Paris
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34. Why a concept store?
Ability to reduce overheads
Stand out from stiff competition
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35. Middle class graph
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36. Why a concept store?
Ability to reduce overheads Stand out from stiff competition
Reducing economic risk
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37. Layout of concept store
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38. Layout of concept store
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39. What is sensory marketing?
Sensory marketing is the use of the human senses to captivate
consumers to a brand or product.
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40. Think about
this...
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41. The power of
and its uses in a concept store
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42. The power of
multi-sensory
marketing
and its uses in a concept store
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43. Purpose of sensory marketing
Strong brand association
Increase consumer pool Increase consumer loyalty
Reduction in economic risk
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44. Shared profits
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45. Making use of sensory marketing
in concept store
Step 1: Decide on a theme
Step 2: Decide on the types of sensory marketing to be used
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46. Speaker Four
Elisa Goh
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47. Weave of Efficient
Businesses (WEB)
Staying connected
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48. Broken
Telephone Line
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49. The importance of communication
Poor communication = Low productivity
Low productivity = Waste of time
Waste of time = Waste of money (resources)
To minimise the risk with the aid of establishing efficient
communication
Especially when we are working with a large group in a
vast and foreign market
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50. 45

51. Essential communication
components
Supplier Supplier
SME
SME
SME
Supplier
SME SME
Supplier
Supplier
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52. Supplier Supplier Supplier
Consolidated
Stock Checks Internal E-mail
Track Progress of SMEs
Database
System
Provide Suggestions
Inventory
Consolidate Point-of-sale System
SME SME SME
SME SME
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53. Why is it so special?
WEB is an integrated system which includes
1. Point-of-sales system
2. E-mail system
3. Inventory

54. How does it work?
Poor communication compromises the efficiency of SMEs in
China
It is a platform for communication amongst stakeholders in a
coordinated fashion

55. Point-of-sales system
Captures information such as the sales of individual SMEs
It allows IES and SMEs to monitor sales and inventory

57. Inventory
Suppliers can manage their inventory with the help of the
consolidated POS system
SMEs can identify the preference of consumers and improvise
on their upcoming products
WEB ensures and urges suppliers to be efficient since SMEs
have now established control over their suppliers

59. E-mails
Allows a two way communication between IES and SMEs
IES can keep track of e-mails and stocks, to ensure no
discrepancy

60. Application on phones
WEB will be made available
on Apple’s App Store and
Android’s Market
Stakeholders will be able to
keep track of their
businesses anywhere, and
at any point in time

61. Connecting with IES
IES can monitor the progress of SMEs through the
consolidated system
IES can provide appropriate advice when SMEs face
difficulties
Central system eases coordination between stakeholders

62. Speaker Five
Jason Ng

64. Review of model
Issues to be addressed during a meeting
Review of profit
Feedback
Signing of new contract

65. Review of profit
Through the use of Weave of Efficient Businesses’ POS system
To check if SMEs achieved sales targets

66. Feedback
Conducted between IES and SMEs
Discussion to be carried out regarding Flock of Birds
Comments will help improve the model in the future

67. Signing of new contract
SMEs may choose to continue their partnership
Contract will be renewed for an additional 5 years
Loans will not be provided by the IES i.e. SMEs are on their
own
Should an SME choose to break off, the onus is on IES to
replace the vacancy with another SME

68. Conclusion
Bringing closure to our group’s project

69. Limitations
Conflicts may arise within the SMEs
Disincentives to work due to equally shared profits
SMEs may be reluctant to use WEB

70. Solving limitations
Conflicts may arise within the SMEs
IES steps in as a mediator when disputes occur
As the initiator of the project, IES holds veto power

71. Solving limitations
Disincentives to work due to equally shared profits
SMEs are bound by the contract which prevents them from
under-performing
This is due to a monthly sales target reviewed during a
progress report

72. Solving limitations
SMEs may be reluctant to use WEB
SMEs need to recognise the importance of communication
WEB is crucial as SMEs need to function as one body

73. Future Development
Because necessity is the mother of invention

74. Future development
Singapore Fest
An annual event where SMEs participating in the different
Flock of Birds will gather in a global city
SMEs will display there goods or carry out their services
This event would draw the attention of the public due to its
large scale

75. Future development
Combined advertising campaigns
SMEs from the various Flock of Birds can pool their
finances to launch campaigns together
This makes advertising cheaper due to divided expenses

76. Thank You