1.
SME Development & Support Centre
and
the “Business Model Canvas”

2.
Business Card
Hussain Janahi1
BCCI SME Development & Support Counselor2
Office No : 173801373
Mobile No : 365224564
Email address : hussainjanahi@bcci.bh5

3.
SME Development & Support Centre

4.
Mission
 Inaugurated in February 2013 to provide services to the entrepreneurs and
SMEs in order to grow, develop and prosper.

5.
Whom do we serve?
Beneficiaries
Entrepreneurs
New
Enterprises
Existing
Enterprises

6.
Preparation &
Empowerment

7.
Services
 Preparation & Empowerment.
 Training courses
 Questionnaires
 Market Studies
 Counseling & Technology Tie-ups.
 Business plans
 Finance
 Marketing
 Quality
 Legal

8.
Financial Linkages
and Technology

9.
Services
 Financial Linkages.
 Micro loans (BHD200 – BHD5,000)
 SME loans (BHD5,000 – BHD500,000)
 Grants Tamkeen - Tenmou
 Export Guarantees

10.
Services
 Technology sourcing & tie-ups
 Subcontracting and partnership exchange
 University projects tie-up with the private sector
 E-commerce solutions
 Intellectual Property
 Counseling in Intellectual Property

11.
Telecom Support

12.
Services
 Telecommunication support
 Exclusive packages for the BCCI for land lines
 Exclusive packages for the BCCI for mobile lines
 Exclusive packages for the BCCI for Bulk SMS
 Exclusive packages for the BCCI for International Calls
 Exclusive packages for the BCCI for laptops and devices
 Exclusive packages for the BCCI for mobiles phones

13.
Franchising

14.
Services
 Franchising
 Import of master franchises
 Export of local franchises
 Support in the preparation of feasibility study
 Support in the preparation of the operations manual
 Support in the preparation of staffing manuals
 Cooperation with the various incubators in the Kingdom (Industrial,
ICT, University and woman).
 Coordination with the official bodies.

15.
Partners

16.
Statistics
92
129
85
534
172 158
71
186
260
140
221
355
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Visitors and Beneficiaries in 2013
2210Beneficiary

17.
Statistics
Training
55%
General
18%
Financial
19%
Specialized
(Non Financial)
8%
Type of services provided in 2013

18.
Business Model Canvas

19.
Chester Carlson

20.
41% sales growth
for 21 years!

21.
Larry Page
Sergey
Brin

22.
Revenues of 59.82$ billion in 2013

23.
What do both
examples have in
common?

24.
they focused on
product innovation
alone
they empower the
product through the
business model

25.
they simply copied
from competitor
they invented a new
business model

26.
they could prove in
advance that the
model would work
they had to take some
risk and experiment

27.
1
How to discuss
Business
Models?
3
How to test
Business
Models?
2
How to Design
Business Models

28.
How to discuss
Business Models?

29.
Question

30.
How much did the cost of home
coffee consumption change for
Swiss households over the last
5 - 7 years?

31.
600%
to
800%
more!

32.
Nesspresso
changed the
business
model for
espresso

33.
RESULTS

34.
One of the fastest
growing business in
the Nestle Group

35.
Average growth of
30% p.a. since 2000

36.
Over $3.3 annual
revenue with
1 product line

37.
Excersize

38.
Describe Nesspresso’s business
model. What made them so
successful?

39.
Excersize

40.
What is the Business Model?

41.
‫؟‬‫؟‬‫؟‬ ‫؟‬

42.
‫؟‬‫؟‬ ‫؟‬ ‫؟‬

43.
Nesspresso
machine
business
machine
sale
machine
manufacturer
distribution
channels
Nesspresso
pods
productoion
facilities
B2C
production
production

44.
But Nesspresso almost failed in
1987 due to nonperforming
business model

45.
Nesspresso
system
offices

46.
the business model can be the difference
between success and failure for exactly
the same technology or product

47.
1
How to discuss
Business
Models?
3
How to test
Business
Models?
2
How to Design
Business Models

48.
How to design
Business Models?

49.
What does the car has to do with
Business Models?

50.
Don’t fall in love with your first idea,
because it will be difficult to continue
exploring

51.
Multi Sided Design

52.
Value 1
Value 2
Value 3
Customer 1
Customer 2
Customer 3
Revenues 1
Revenues 2
Revenues 3

53.
Shelve revenues
Product revenues

54.
Freemium Design

55.
Free basic
offering
Premium
offering
Regular
customers
Advanced
customers
Free basic services
Revenue of premium services

56.
Web users
Mobile users
Skype to Skype (Free)
Paid Skype calls

57.
Partial Freemium Design

58.
Basic services
Add-on
services
Regular
customers
Advanced
customers
Basic paid services
Premium services

59.
Basic
Office Suite
Basic office
Full office suite

60.
Hook & Bait Design

61.
Product (Bait)
Product
(Hook)
Customers
Revenues from Bair product
Regular sales of Hook product
Bait product support

62.
Device Sales
Regular pod sales
Marketing costs (Machine)

63.
Long Tail Design

64.
Sell more from lessSales
Products

65.
High
Quality
Sell less from more lines
Specialized

66.
1
How to discuss
Business
Models?
3
How to test
Business
Models?
2
How to Design
Business Models

67.
How to test Business
Models?