1. COMMUNICATION STRATEGY
Jason Archer
Executive Director of Communication, FMCUSA
fmcusa.org | jason.archer@fmcusa.org | @jasonarcher | Skype: jason.fmc

3. WHAT IF...
Web Page Title
FREE METHODIST
The story spreads to readers who in turn spread it through various
social networking outlets

4. WHAT IF...
Web Page Title
FREE METHODIST
New interested people pick up on the stories through the social media outlets and are
directed back to freemethodistchurch.org and the Missionary’s blog. Every new person who
reads her story is a potential new member, donor, and/or prayer partner.

5. UNPRECEDENTED
OPPORTUNITY FOR FMC
• Never before has the church been able to communicate and converse
with such large numbers of people so instantaneously and effectively. How?
• Growth of global access to technology and therefore to information
• Dramatically lower costs to create, distribute and access information.
• Over 1.7 Billion people are active on the Internet
• 22.7% Europe
• 58.3% of Europe is Online
• 353.1% growth from 2010 to 2011

6. SMART PHONE UNIT VOLUME (M)
200
180
160
140
120
100
80
60
40
20
0
2001 2002 2003 2004 2005 2006 2007 2008 2009

7. NEW DISTRIBUTION
CHANNELS
• Former Model
• Magazine (200,000)
• Small Email List
• Outdated & Ineffective
Website
• We have the content
• We need to change the way
it is distributed

8. THE MOVE TO MULTIPLE
CURRENT NEW

9. WHAT IS ALLOWING THIS
CHANGE?
• Growth of access to technology globally
• Mobile
• Cheap
• Pervasive
• Common standards or at least clear winners
• Ability to Publish
• Ability to comment, participate, vote, organize

12. prayer
listen
PROCESS
inventory
DEVELOP A
strategy
prayer
network
implement
evaluate

14. Powerpoint Templates
Clip Art
Sermon Videos
Web site Design
& Development
Bulletin Templates
Stock Images Newsletters
Flyers
Backgrounds