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Social Media Brownbag

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Social Media Brownbag

  1. 1. Social Media Brownbag May  29,  2012   Brian  Pagels   bpagels@forumone.com   Suzanne  Rainey   srainey@forumone.com  
  2. 2. Nice to Meet You! Brian  Pagels   Manager  of  Growth  &  Management   Suzanne  Rainey   Digital  CommunicaFons  Strategist  
  3. 3. A Little About Us
  4. 4. Get to know us…Founded:  1996  Staff:    55  staff  in  Alexandria,  SeaMle,  San  Francisco  Expertise:  Web  Strategy,  User  Experience,  Web  and  Mobile        Development,  Drupal  Experience:  More  than  1,500  projects  for  more  than  500        clients  
  5. 5. Services Smart  technology  decisions.     Digital Strategy Every  Fme.   User Experience and Design BeauFful.  Usable.  Simple.Web and Mobile Development Open  source,  rock  solid.   Digital  markeFng  and   Growth & Management improvement.  
  6. 6. Growth & Management Services!  OperaFonal  Strategy  !  Social  Media  Strategy  !  Online  Engagement  &  Community  Management  !  Online  MarkeFng  &  SEO  !  Web  AnalyFcs  !  Website  Improvements  !  Maintenance  &  Monitoring  
  7. 7. 7
  8. 8. We win awards 8  
  9. 9. Agenda• Social  Media  at  Home  –  Join  the  conversa5on  • Social  Media  Abroad  –  Impact  on  the  ground  • Blogs  • Listening  Cycle  –  Strategy  home  and  abroad  • Open  Discussion  
  10. 10. Social Media at Home – Join the Conversation
  11. 11. )
  12. 12. Just pieces of a puzzle
  13. 13. Online Presence
  14. 14. Online  Presence  Framework  •  Home  Base  –Priority  1  (50%  of  your  Fme  budget)  –  “Social”  porFon  of  your  hosted  presence  •  Outposts  –  Priority  2  (40%  of  your  Fme  budget)  –  Key  social  sites  that  you  acFvely  parFcipate  in  •  Passports  –  Priority  3  (10%  of  your  Fme  budget)  –  Profiles  on  lower  priority  social  sites  –  Mostly  to  listen,  occasionally  parFcipate  •  Note:  Presence  management  framework  derived  from  original  work  by  Chris  Brogan  
  15. 15. Why Facebook Matters•  Most  visited  site  on  the  Internet  •  901  million  monthly  acFve  users  •  80%  outside  U.S.  and  Canada  •  526  million  daily  acFve  users  •  3.2  billion  ‘Likes’  and  Comments  daily  •  125  billion  friend  connecFons  •  Largest  photo  repository  •  Available  in  over  70  languages  
  16. 16. Who uses it?•  Skews  female,  younger  •   Growing  fast  among  35+  and  55+  
  17. 17. Social Media Abroad- Make an impact
  18. 18. MXit•  African  social  network  •  Started  in  2003,  as  a  free  mobile  messaging  system.  •  Africa’s  largest  social  network.  
  19. 19. MYMsta •  Created  by  loveLife,   paMerned  on  Mxit  success   •  AdverFsed  heavily  on  Mxit   •  Forums  with  job  advice,    &   emoFonal  support  for   young  South  Africans   •  Dedicated  to  youth   empowerment  and  HIV   PrevenFon  hMp://www.mymsta.mobi/  
  20. 20. OpinionLeaders
  21. 21. The Blog as the Focal Point
  22. 22. Sandro Rosell –President of BarcelonaFootball Club – wrote blog, and tweets it.
  23. 23. Listening via Social Media
  24. 24. The  Listening  Cycle   First  Answer:   Why  are  you  engaging?   •   To  stay  informed   •   Reach  out  to  audience   •   Discover  problems  &   opportuniFes   •   Monitor  MSH/project          menFons  
  25. 25. Lithium Scan: Relative Volume
  26. 26. Lithium Scan: “Health” Share of Voice
  27. 27. The Social Web Opportunity
  28. 28. State of the Union Address Social Media Integration  
  29. 29. BEFORE – Build Buzz, Interest, and Awareness
  30. 30. DURING – Broadcast through Integrated, Interactive Media.
  31. 31. AFTER – Citizen Involvement and Engagement Starting now, ask questions for the Vice President and administration officials on Twitter using the hashtags #SOTU and #WHchat. Follow the whole interview on Twitter live through the @gov handle. The Vice Presidents responses will be tweeted from the @VP account.
  32. 32. CONTENT STRATEGY–Multimedia approach to understanding the key messages of the speechand engaging in the event.
  33. 33. AFTER – Citizen Involvement and Engagement The White House and Google said that 227,000 users sent in 133,000 questions and cast 1.6 million votes to determine which of the questions will be asked of Obama. The event was broadcasted via a video stream on the White House’s Web site, Google+ Hangout page and the YouTube channel.
  34. 34. Thank you!

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