Slides for the talk I held at KFG about the business and technical side of web applications.

2. János Pásztor
janoszen / proclub

4. Web Applications

7. Missing something?

8. Average Click Through Rate (CTR):
0.25%

16. Rule #1:
Address an existing problem!

17. http://theoatmeal.com/comics/websites_stop

18. Finances

21. Funding: $2.34 billion
Source: CrunchBase

22. Lights: $1 million
Internet: $.5 million
Source: TechCrunch (2008)

23. NetApp FAS3070
Facebook: one per week (2008)
Source: TechCrunch

24. We both know some people who own more than a
billion (dollars) and they're not any the happier.
Craig Newmark
Founder of Craigslist

27. Source: http://37signals.com/svn/posts/1525-writing-
decisions-headline-tests-on-the-highrise-signup-page

28. Marketing

34. Session cookie

35. http://www.opte.org/maps/

38. 15 minutes http://engineering.twitter.com/

39. 12 seconds http://engineering.twitter.com/

40. David Heinemeier Hansson
Co-founder of 37signals
The secret to
making money
online

41. dr. Zsolt Makra
Head of Investments, Docler Holding
Venture Capitalist funding
http://www.doclerholding.com/academy/

42. Jason Fried
Co-founder of 37signals
Marketing by Sharing

43. Zoltán Schmidt
Product manager at DuoDecad
Usability series
http://www.doclerholding.com/academy/