1. HiPro|Call Inc.
Next Generation Audio Branding
Solution
11921 Freedom Drive
Suite 550
Reston, VA 20190

2. Challenges in age of digital
n AUDIENCE REACH
n ENGAGEMENT
n REAL- TIME IMPERATIVE
n TRUST
n PERSONALIZATION
n DIFFERENTIATION
n DYNAMISM
AUDIO: NEW TOOL FOR BRAND VALUE CREATION

3. © 2013 HiPro|Call Inc. Slide 3
Opportunity
BUSINESS
CARDS
NEWSLETTER
GIVEAWAYS
TRADE
SHOWS
SOCIAL
TELEVISION
ONLINE
INCONSISTENT
NOT UNIFORM
LOW QUALITY
MOBILE
PRINT

4. © 2013 HiPro|Call Inc. Slide 4
Opportunity
70% are standard carrier announcement
Telecom operators analyzed corporate voicemail systems
Mobile phone private/business subscriptions
Voice Mail Accessibility mobile users
Left Messages (Private users)
Left Messages (Business users)
Private users
Standard
Standard
88% Professional announcements*
70%
30%
88%
30% are user generated
* Study
HiPro|Call
Business users
Personal
Personal
70%
60%
20%
45%
30%
70%

5. © 2013 HiPro|Call Inc. Slide 5
Why Sounds?
n LEAD
n EMOTIONALIZE
n IDENTIFY
n DIFFERENTIATE
n EVOKE IMAGES
n DIRECT
SOUNDS INCREASE
SOUNDS…
n ATTENTION
n CORPORATE IMAGE
n RECOGNITION
n MOOD

6. © 2013 HiPro|Call Inc. Slide 6
What do you see and feel?
EFFECT OF AN AUDIOLOGO ON YOUR BRAND
PlayPlay PlayPlay
An audiologo raises the value of your brand and
improves your market position
Increases
Recognition
Strengthens
affinity
Enhances
engagement
Maximizes
loyalty

7. © 2013 HiPro|Call Inc. Slide 7
Music on Hold
Ringtone
Ringbacktone
Mobile voicemail
Voicemail
Voicemail
Voicemail
Trade show
Business trip
Vacation
New offers
Solution: Sbrams, Innovative Audio Branding For Your Enterprise
Mobile voicemail
Mobile voicemail
Central Marketing
Customer Service
Management
Sales
Stop

8. © 2013 HiPro|Call Inc. Slide 8
Fixed NetworkSound BrandingMobile Users
sBrams provides a Consistent Message for all networks
Automated Attendant
Music On Hold
Answering machine
Voicemail
Voicemail
Ringtones
Ringbacktones
New Provider
Sound Logo
Corporate Jingle
Stop

9. © 2013 HiPro|Call Inc. Slide 9
Flexible Solutions for all situations
MAINTAIN A
CONSISTENT SOUND
AND MESSAGE
VacationIllness
Business Trip New Name
New
Employee

10. © 2013 HiPro|Call Inc. Slide 10
Example: T-Mobile
Web, iPhone & Smartphone

11. © 2013 HiPro|Call Inc. Slide 11
Affirmation - References
Pilot customers
Customers

12. © 2013 HiPro|Call Inc. Slide 12
YOUR AUDIO LOGO HERE: