The document discusses marketing efforts to attract boarders to an equestrian facility that were ultimately unsuccessful. Several advertising methods were used including ads in magazines, phone calls to potential boarders provided on a list, and distributing flyers at horse shows and local businesses. However, the magazine ads and phone calls did not result in any boarders. A large trainer was interested but decided not to board their horses at the facility after hearing about the owner's behavior and business practices. The marketing efforts, while extensive, did not succeed in finding boarders for the facility.