5 fatal mistakes to be avoided by logo designers

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An effective logo design will increase the visibility of the brand among target audiences and help in building customer loyalty. However, many logo designers end up committing some mistakes that could be easily avoided. They need to consider some important aspects, before finalizing a logo design.

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5 fatal mistakes to be avoided by logo designers

  1. 1. 5 Fatal Mistakes To Be Avoided By LogoDesigners
  2. 2. 5 Fatal Mistakes To Be Avoided By Logo Designers With the ever-changing trends in technology and design sensibilities, it isessential for logo designers to come up with memorable, timeless logodesigns that are effective. Since the logo of a company is used extensivelyin all the branding and marketing initiatives, it is essential for a companyto choose a vibrant and effective logo design. An effective logo design will increase the visibility of the brand amongtarget audiences and help in building customer loyalty. However, manylogo designers end up committing some mistakes that could be easilyavoided. They need to consider some important aspects, before finalizinga logo design. Bruce Sanders, a professional designer who works in one ofthe leading design firms in Houston, Texas shares the top 5 fatal mistakesthat are committed by logo designers.
  3. 3. 1. Including Too Many Design Elements A common mistake made by several Houston graphic designers isincluding too many design elements in a logo. Just because there aremany business partners in a company, it does not mean that the designershould incorporate various design elements, based on their inputsprovided. It will result in a complex logo design that is not easily replicableor enjoy customer recall. Instead, consult with the decision-makers of the company and identify akey message or theme for the logo design. Then, develop a logo designthat conveys the intended message with clarity. Use the KISS (Keep itSimple, Silly!) philosophy to create a memorable and easily recognizabledesign.
  4. 4. 2. Design Like An Amateur Sometimes designers come up with logo designs that look amateur andunprofessional. This can result in the logo design being rejected by theclient. Care should be taken to ensure that the logo design is notpixelated and there are no stray lines or symbols in the logo design. An unprofessional logo design will have a negative impact on thepromotional campaigns of a company. Hence, it is necessary for designersto pay attention to the finer details of the logo design and come up withprofessional logo designs.
  5. 5. 3. Using Too Many Font Types Yet another common mistake made by designers is using too many fontsin a logo design. Too many fonts in a logo design create confusion andcause a negative impact on the visual appeal of the design. At the most, the number of font types should be limited to two. This willadd clarity to the logo design and improve recognition of the logo amongcustomers.
  6. 6. 4. Use Of Inappropriate Fonts Some fonts convey a particular mood to audiences. Hence, it is necessaryto choose the right fonts that are suitable for the company or theindustry. Does the brand want to convey a vibrant energy or reflect theseriousness of a professional company? Accordingly, design a logo that best suits the personality of the brand. Ifthe company is willing to spend more money, select fonts fromprofessional font foundries to achieve an amazing logo design.
  7. 7. 5. Adopting The Latest Design Trends While it is good to be aware of the latest design trends, using them in thelogo designs can prove to be a costly mistake. This is because designtrends tend to change every year, so the logo design may appear outdatedafter a few years. Instead, it is better to adopt timeless design patternsthat are innovative and will carry a long term appeal for customers. Coming up with effective, memorable logo designs that carry visual appealand convey the brand promise can be a challenging task for designers.This article points out 5 fatal mistakes that need to be avoided bydesigners when developing logo designs.

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