An effective logo design will increase the visibility of the brand among target audiences and help in building customer loyalty. However, many logo designers end up committing some mistakes that could be easily avoided. They need to consider some important aspects, before finalizing a logo design.

1. 5 Fatal Mistakes To Be Avoided By Logo
Designers

2. 5 Fatal Mistakes To Be Avoided By Logo Designers
 With the ever-changing trends in technology and design sensibilities, it is
essential for logo designers to come up with memorable, timeless logo
designs that are effective. Since the logo of a company is used extensively
in all the branding and marketing initiatives, it is essential for a company
to choose a vibrant and effective logo design.
 An effective logo design will increase the visibility of the brand among
target audiences and help in building customer loyalty. However, many
logo designers end up committing some mistakes that could be easily
avoided. They need to consider some important aspects, before finalizing
a logo design. Bruce Sanders, a professional designer who works in one of
the leading design firms in Houston, Texas shares the top 5 fatal mistakes
that are committed by logo designers.

3. 1. Including Too Many Design Elements
 A common mistake made by several Houston graphic designers is
including too many design elements in a logo. Just because there are
many business partners in a company, it does not mean that the designer
should incorporate various design elements, based on their inputs
provided. It will result in a complex logo design that is not easily replicable
or enjoy customer recall.
 Instead, consult with the decision-makers of the company and identify a
key message or theme for the logo design. Then, develop a logo design
that conveys the intended message with clarity. Use the KISS (Keep it
Simple, Silly!) philosophy to create a memorable and easily recognizable
design.

4. 2. Design Like An Amateur
 Sometimes designers come up with logo designs that look amateur and
unprofessional. This can result in the logo design being rejected by the
client. Care should be taken to ensure that the logo design is not
pixelated and there are no stray lines or symbols in the logo design.
 An unprofessional logo design will have a negative impact on the
promotional campaigns of a company. Hence, it is necessary for designers
to pay attention to the finer details of the logo design and come up with
professional logo designs.

5. 3. Using Too Many Font Types
 Yet another common mistake made by designers is using too many fonts
in a logo design. Too many fonts in a logo design create confusion and
cause a negative impact on the visual appeal of the design.
 At the most, the number of font types should be limited to two. This will
add clarity to the logo design and improve recognition of the logo among
customers.

6. 4. Use Of Inappropriate Fonts
 Some fonts convey a particular mood to audiences. Hence, it is necessary
to choose the right fonts that are suitable for the company or the
industry. Does the brand want to convey a vibrant energy or reflect the
seriousness of a professional company?
 Accordingly, design a logo that best suits the personality of the brand. If
the company is willing to spend more money, select fonts from
professional font foundries to achieve an amazing logo design.

7. 5. Adopting The Latest Design Trends
 While it is good to be aware of the latest design trends, using them in the
logo designs can prove to be a costly mistake. This is because design
trends tend to change every year, so the logo design may appear outdated
after a few years. Instead, it is better to adopt timeless design patterns
that are innovative and will carry a long term appeal for customers.
 Coming up with effective, memorable logo designs that carry visual appeal
and convey the brand promise can be a challenging task for designers.
This article points out 5 fatal mistakes that need to be avoided by
designers when developing logo designs.