SlideShare a Scribd company logo

Open toolbox

•
•
J
jakobw
1 of 7
Download to read offline
Understanding Digital Behavior @jonathanbriggs Wednesday, 30 March 2011
Sites Ecommerce Presence Campaigns Ads Social Reputation Participation Traditional Media Influence New Media Value Wednesday, 30 March 2011
What is your digital footprint? Sites Social Presence Social Activity Media Mentions Blog Links Reputation Is this important? Demand Wednesday, 30 March 2011
Sites Social Presence Social Activity Media Mentions Blog Links Reputation Demand How can we measure? Wednesday, 30 March 2011
Calvin Klein Wednesday, 30 March 2011
What can we discover about the brand? its customers? its competitors? opportunities? Calvin Klein Teams of 4 What tools do you use now? What can you find out? What questions can we not answer? Wednesday, 30 March 2011
What can we discover about the brand? its customers? its competitors? opportunities? Calvin Klein Some Tools for You... Addictomatic Double Click AdPlanner SpyFu Klout or HowSociable Wednesday, 30 March 2011

Recommended

Design job descriptions
Design job descriptionsDesign job descriptions
Design job descriptions
Brian Samson, SPHR
 
EVENT UK 08
EVENT UK 08EVENT UK 08
EVENT UK 08
Nuno Machado Lopes
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Moore Corporation
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Dung Tri
 
Social Media Boot Camp 2010
Social Media Boot Camp 2010Social Media Boot Camp 2010
Social Media Boot Camp 2010
Matt Batt
 
CIRB social media & public services
CIRB social media & public servicesCIRB social media & public services
CIRB social media & public services
sophie chevalier
 
מדיה חברתית בארגונים
מדיה חברתית בארגוניםמדיה חברתית בארגונים
מדיה חברתית בארגונים
ronen_offer
 
Jaco Meiring: Social Media Overview 2011 ish: D4C
Jaco Meiring: Social Media Overview 2011 ish: D4CJaco Meiring: Social Media Overview 2011 ish: D4C
Jaco Meiring: Social Media Overview 2011 ish: D4C
Digital 4 Christ
 

Recommended

Design job descriptions
Design job descriptionsDesign job descriptions
Design job descriptions
Brian Samson, SPHR
 
EVENT UK 08
EVENT UK 08EVENT UK 08
EVENT UK 08
Nuno Machado Lopes
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Moore Corporation
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Dung Tri
 
Social Media Boot Camp 2010
Social Media Boot Camp 2010Social Media Boot Camp 2010
Social Media Boot Camp 2010
Matt Batt
 
CIRB social media & public services
CIRB social media & public servicesCIRB social media & public services
CIRB social media & public services
sophie chevalier
 
מדיה חברתית בארגונים
מדיה חברתית בארגוניםמדיה חברתית בארגונים
מדיה חברתית בארגונים
ronen_offer
 
Jaco Meiring: Social Media Overview 2011 ish: D4C
Jaco Meiring: Social Media Overview 2011 ish: D4CJaco Meiring: Social Media Overview 2011 ish: D4C
Jaco Meiring: Social Media Overview 2011 ish: D4C
Digital 4 Christ
 
Social Media Listening by Lift9
Social Media Listening by Lift9Social Media Listening by Lift9
Social Media Listening by Lift9
Warren Sukernek
 
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
April Marketing & PR
 
Real Life Marketing Lessons from Second Life Fashion Designers
Real Life Marketing Lessons from Second Life Fashion DesignersReal Life Marketing Lessons from Second Life Fashion Designers
Real Life Marketing Lessons from Second Life Fashion Designers
Kate Trgovac
 
Toolbox (omc karlskrona)
Toolbox (omc karlskrona)Toolbox (omc karlskrona)
Toolbox (omc karlskrona)
sarasilfverberg
 
Toolbox (omc karlskrona)
Toolbox (omc karlskrona)Toolbox (omc karlskrona)
Toolbox (omc karlskrona)
sarasilfverberg
 
Social Media: Evolution to Execution
Social Media: Evolution to ExecutionSocial Media: Evolution to Execution
Social Media: Evolution to Execution
Herb Sawyer
 
Social Media For Km Round Table
Social Media For Km Round TableSocial Media For Km Round Table
Social Media For Km Round Table
guest82d551
 
Social media marketing strategy
Social media marketing strategySocial media marketing strategy
Social media marketing strategy
Dave Chaffey
 
Step into Social Media Sports Structures - September 6th 2011
Step into Social Media Sports Structures - September 6th 2011Step into Social Media Sports Structures - September 6th 2011
Step into Social Media Sports Structures - September 6th 2011
Promote Public Relations Ltd
 
B2B Marketing: Klout Scores: Fact or Fiction? by Julie Bevacqua
B2B Marketing: Klout Scores: Fact or Fiction? by Julie BevacquaB2B Marketing: Klout Scores: Fact or Fiction? by Julie Bevacqua
B2B Marketing: Klout Scores: Fact or Fiction? by Julie Bevacqua
Julie Bevacqua
 
Creating a Social Media Culture
Creating a Social Media CultureCreating a Social Media Culture
Creating a Social Media Culture
whornick
 
Social media &_engagement_marketing_4.25.11
Social media &_engagement_marketing_4.25.11Social media &_engagement_marketing_4.25.11
Social media &_engagement_marketing_4.25.11
candidmarketer
 
Social Media and Marketing
Social Media and MarketingSocial Media and Marketing
Social Media and Marketing
Maggie Hyde
 
Markets are Conversations – What drives Word-of-Mouth Marketing Today?
Markets are Conversations – What drives Word-of-Mouth Marketing Today? Markets are Conversations – What drives Word-of-Mouth Marketing Today?
Markets are Conversations – What drives Word-of-Mouth Marketing Today?
BSI
 
Learning From Listening - Utilizing Social Media Monitoring
Learning From Listening - Utilizing Social Media MonitoringLearning From Listening - Utilizing Social Media Monitoring
Learning From Listening - Utilizing Social Media Monitoring
Alterian
 
European Communication School: social media session 4
European Communication School: social media session 4European Communication School: social media session 4
European Communication School: social media session 4
Richard Stacy
 
Social Media For Km Round Table
Social Media For Km Round TableSocial Media For Km Round Table
Social Media For Km Round Table
Ian Farmer
 
Marketing 3.0 (part retold) in 60 slides
Marketing 3.0 (part retold) in 60 slidesMarketing 3.0 (part retold) in 60 slides
Marketing 3.0 (part retold) in 60 slides
Pradhana Chariyavilaskul
 
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011
Ministry of Education
 
The Social Media Toolbox (updated 2012)
The Social Media Toolbox (updated 2012)The Social Media Toolbox (updated 2012)
The Social Media Toolbox (updated 2012)
Dr. Ute Hillmer (PhD)
 

More Related Content

Similar to Open toolbox

Real Life Marketing Lessons from Second Life Fashion Designers
Real Life Marketing Lessons from Second Life Fashion DesignersReal Life Marketing Lessons from Second Life Fashion Designers
Real Life Marketing Lessons from Second Life Fashion Designers
Kate Trgovac
 
Toolbox (omc karlskrona)
Toolbox (omc karlskrona)Toolbox (omc karlskrona)
Toolbox (omc karlskrona)
sarasilfverberg
 
Step into Social Media Sports Structures - September 6th 2011
Step into Social Media Sports Structures - September 6th 2011Step into Social Media Sports Structures - September 6th 2011
Step into Social Media Sports Structures - September 6th 2011
Promote Public Relations Ltd
 
Creating a Social Media Culture
Creating a Social Media CultureCreating a Social Media Culture
Creating a Social Media Culture
whornick
 
Social media &_engagement_marketing_4.25.11
Social media &_engagement_marketing_4.25.11Social media &_engagement_marketing_4.25.11
Social media &_engagement_marketing_4.25.11
candidmarketer
 
Markets are Conversations – What drives Word-of-Mouth Marketing Today?
Markets are Conversations – What drives Word-of-Mouth Marketing Today? Markets are Conversations – What drives Word-of-Mouth Marketing Today?
Markets are Conversations – What drives Word-of-Mouth Marketing Today?
BSI
 
European Communication School: social media session 4
European Communication School: social media session 4European Communication School: social media session 4
European Communication School: social media session 4
Richard Stacy
 

Similar to Open toolbox (20)

Social Media Listening by Lift9
Social Media Listening by Lift9Social Media Listening by Lift9
Social Media Listening by Lift9
 
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
 
Real Life Marketing Lessons from Second Life Fashion Designers
Real Life Marketing Lessons from Second Life Fashion DesignersReal Life Marketing Lessons from Second Life Fashion Designers
Real Life Marketing Lessons from Second Life Fashion Designers
 
Toolbox (omc karlskrona)
Toolbox (omc karlskrona)Toolbox (omc karlskrona)
Toolbox (omc karlskrona)
 
Toolbox (omc karlskrona)
Toolbox (omc karlskrona)Toolbox (omc karlskrona)
Toolbox (omc karlskrona)
 
Social Media: Evolution to Execution
Social Media: Evolution to ExecutionSocial Media: Evolution to Execution
Social Media: Evolution to Execution
 
Social Media For Km Round Table
Social Media For Km Round TableSocial Media For Km Round Table
Social Media For Km Round Table
 
Social media marketing strategy
Social media marketing strategySocial media marketing strategy
Social media marketing strategy
 
Step into Social Media Sports Structures - September 6th 2011
Step into Social Media Sports Structures - September 6th 2011Step into Social Media Sports Structures - September 6th 2011
Step into Social Media Sports Structures - September 6th 2011
 
B2B Marketing: Klout Scores: Fact or Fiction? by Julie Bevacqua
B2B Marketing: Klout Scores: Fact or Fiction? by Julie BevacquaB2B Marketing: Klout Scores: Fact or Fiction? by Julie Bevacqua
B2B Marketing: Klout Scores: Fact or Fiction? by Julie Bevacqua
 
Creating a Social Media Culture
Creating a Social Media CultureCreating a Social Media Culture
Creating a Social Media Culture
 
Social media &_engagement_marketing_4.25.11
Social media &_engagement_marketing_4.25.11Social media &_engagement_marketing_4.25.11
Social media &_engagement_marketing_4.25.11
 
Social Media and Marketing
Social Media and MarketingSocial Media and Marketing
Social Media and Marketing
 
Markets are Conversations – What drives Word-of-Mouth Marketing Today?
Markets are Conversations – What drives Word-of-Mouth Marketing Today? Markets are Conversations – What drives Word-of-Mouth Marketing Today?
Markets are Conversations – What drives Word-of-Mouth Marketing Today?
 
Learning From Listening - Utilizing Social Media Monitoring
Learning From Listening - Utilizing Social Media MonitoringLearning From Listening - Utilizing Social Media Monitoring
Learning From Listening - Utilizing Social Media Monitoring
 
European Communication School: social media session 4
European Communication School: social media session 4European Communication School: social media session 4
European Communication School: social media session 4
 
Social Media For Km Round Table
Social Media For Km Round TableSocial Media For Km Round Table
Social Media For Km Round Table
 
Marketing 3.0 (part retold) in 60 slides
Marketing 3.0 (part retold) in 60 slidesMarketing 3.0 (part retold) in 60 slides
Marketing 3.0 (part retold) in 60 slides
 
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011
 
The Social Media Toolbox (updated 2012)
The Social Media Toolbox (updated 2012)The Social Media Toolbox (updated 2012)
The Social Media Toolbox (updated 2012)
 

Open toolbox

  • 1. Understanding Digital Behavior @jonathanbriggs Wednesday, 30 March 2011
  • 2. Sites Ecommerce Presence Campaigns Ads Social Reputation Participation Traditional Media Influence New Media Value Wednesday, 30 March 2011
  • 3. What is your digital footprint? Sites Social Presence Social Activity Media Mentions Blog Links Reputation Is this important? Demand Wednesday, 30 March 2011
  • 4. Sites Social Presence Social Activity Media Mentions Blog Links Reputation Demand How can we measure? Wednesday, 30 March 2011
  • 6. What can we discover about the brand? its customers? its competitors? opportunities? Calvin Klein Teams of 4 What tools do you use now? What can you find out? What questions can we not answer? Wednesday, 30 March 2011
  • 7. What can we discover about the brand? its customers? its competitors? opportunities? Calvin Klein Some Tools for You... Addictomatic Double Click AdPlanner SpyFu Klout or HowSociable Wednesday, 30 March 2011