1. Company name: Chance Apparel !
Slogan: ‘Take Chances.’!
Clothing company/Accessories/Shoes/Clothes/Bags/Sports/Women and Men.!
Target audience: Teenagers/13-25 Focused on both men and women.!
Middle class.!
Products mainly sell clothes or sports specific merchandise.!
Cheap and Expensive clothes ranges for all styles.!
Can access by Website. www.ChanceApp.co.uk!
Stylish clothing!
Famous wear the brand, many sports!
Variety of different clothes!
Easy accessed via internet.!
Advertised on TV, Newspapers, internet, magazines, cereal boxes, radio and more.!
Original clothing!
Not expensive!
Good quality!
New products are always being added and invented!
Unique brand!
Mainly focused on shoes!
Company has its own stores around the world!
Shipping deliveries are always being made!
Neat clothing, stylish and unique.!
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Name: David!
Age: 37!
Location: London!
Occupation: Ex Footballer!
Enjoys: Shopping, Modelling, Family time.!
Favourite Colours: Red, Light blue, Grey!
Favourite brand: Nike!
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Female, attracts male attention, blonde hair stands out.!
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Top man models usually don’t have a distinctive look to them, they usually are regular
looking white males, this appeals to a specific target
audience. !
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In advertising clothes the product that is trying to be
sold/the main show of product is usually being worn.!
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Its almost as if there is more tun one product trying to
be advertised, the checkered shirt that is being worn
does not go with the blue blazer and trousers.!
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Male presenting the clothes has a serious attitude
practically meaning that the clothes are stylish.!
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Mise-en-scene: Background is dull, shows of the male
model being grey and colourless bringing the clothes
on the man to stand out.!
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The topman model photos that are used arent actually
anything special, they look like something you could
take with your phone, maybe have as your profile
picture for facebook or twitter. !
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Looks at the camera to give a look that pulls
you in.!
This look at the camera has a sort of look
that says ‘you aren’t as good as me’ ‘do you
want to look as good as me?’ then buy this
product.!
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3. !
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the female model is clearly used to having to put full effort into her modelling work.!
Unlike topman, this woman does not look casual and is wearing a lot of clothes that are
out of the ordinary! her figure is attractive and her style is predominantly different to what
you would wear on a casual day out!
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Nike logo-!
Simple and exquisite, stands out and bold,
colourless which makes the logo stand out,
original to the human eye and effective due to
its simplicity. The nike like reprints a ‘tick’!
aka the Nike Tick. One of the most famous
slogans in the world ‘Just Do It’ and most
known for sports associated clothing. Just do
it is a motivational slogan, which fits perfect
with the target audience, a sports influenced
personality.!
Everything she is wearing looks
like everything they are trying
to sell in one picture. none of
the products this woman wears
remotely goes with each other.!
She pulls of a sexy body pose
that will attract females to the
product, they will think that they
look like this, confident,
attractive and sexy.!
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Background techniques are dull
and grey and essentially boring
although this is a marketing
technique to help the clothes
stand out more, make you
focus more because of the
colours used in the clothing it is
also a unique style of clothing
and marketing, essential to the
marketing scene you must!
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4. The adidas logo-!
this logo is simple but
effective, it doesn't push itself
to much but grabs the targets
eyes. The logo is abbreviated
All Day I Dream About Sport.
initially a way to promote the
brand to certain target
audience, appealing their
product to sporting icons!
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Here is the apple logo, one of the world wide phenomenons known for its
publishing on the ‘i devices’. its simplicity is what makes it work so well, easily
recognisable and remembered. !
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This is the logo for a social networking site known as twitter, without the name
of the company it is still obvious to the eye what the logo is! it has been made
easy to remember due to the fact that twitter and tweets is linked to a bird hens
the bird logo.!
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Advertising is made easier with a recognisable and simple logo used, does not necessarily
need text or the company name under the logo.!
or advertising in general is made easier when it stands out, more original and different to
many other items sold in the market, the marketing target is hit and the items can be
clarified easier to a specific category giving more sales.!
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