This document discusses the process of redesigning a website, including defining brand goals, creating buyer personas, gathering requirements, writing a project plan, creating a site map and wireframes, choosing a CMS platform, staging development, migrating to the new platform, learning lessons, and optimizing for SEO. The key steps are defining the brand, understanding users through buyer personas, planning the project, designing wireframes, selecting a CMS, developing in stages, and ensuring SEO best practices are followed.

1. web dev
jacob arriola
@jacobarriola
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2. what?
1.web redesign
2.platform change
3.brand refinement
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3. the problem [opportunity].
no identity
bad design
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4. defined brand.
brand goals
buyer personas
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5. buyer personas.
reference point for
every stakeholder
designer
writer
product manager
developer
sales
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6. gather requirements.
how can i help you?
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7. write out plan.
iterations
resources
timeline
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8. site map.
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9. wireframes.
consider:
1. usability
2. people are scanners
mockingbird
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10. cms platform
wordpress
ease of use
plugins
seo
low barrier to entry
full design
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11. development.
stages:
get buy-in
along the way
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12. platform migration.
importing articles
url structure
404 errors
301redirects
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13. lesson learned.
•develop for the 80, optimize for
the 20
•be careful on date commitment
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14. seo.
know it!
url structure, metadata,
keywords, keyword
research, internal page
links, image size,
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