2. D & AD New Blood Awards
• Dizzee Rascal wins Mercury Prize
award in 2003 for album: Boy In
Da Corner
3. Justification
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Instant connection to Dizzee Rascal
Had a large influence on me as a teenager
Challenge myself taking on a project out of my comfort zone
Learn new skills
Enhance my all round Multimedia skillset
Improve employability as a designer
Good prospects if I do well in the competition (D&AD)
4. Brief explained from D&AD
Important principles to consider
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D&AD want to see a deeper meaning represented in the work
To illustrate the pinnacle moment of him winning the award
Celebrating XL Recordings
Illustrate how it connects me with my audience
5. Illustration Idea
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Re visit and illustrate Dizzee Rascal winning the
award
Wider context of that period
What it meant for that genre of music
The impact that the album and Dizzee Rascal
winning the award had
7. Sources
Click image for video
http://www.youtube.com/watch?v=kZGvnI37mxk
http://www.youtube.com/watch?v=PafYTjqQy0Y
Dizzee Rascal- Fix up Look Sharp
Mad Men Trailer
http://www.youtube.com/watch?v=WUOBkv5z6Ys
Saul Bass
http://www.youtube.com/watch?v=fzGXSpmNHzc
http://www.youtube.com/watch?v=3jmdLpsK_k8
What is Motion Design?
The Beatles- Yellow Submarine
9. Conclusions: Areas of strength
• Feel passionate about subject
• Show my design skills off
• Create a piece of work to a professional
standard
• My concept and ‘deeper meaning’ is a strong
idea that celebrates XL Recordings
10. Conclusions: Areas of weakness
• Working with After Effects isn’t my strong
point
• Taking a risk
• Keeping in mind it has to work on print