1. Idea 2 My second idea is to have a boy in a car whilst his mum drives him to school but on the way he sees a cool person riding on a bike to school and it therefore makes him want to ride bike to school. So he asks that cool guy at school why he rides to school and he says its because it prevents pollution and its also a way of keeping fit.

2. The aim The aim is make 12-14 year olds want to cycle to school instead of driving to school. So that they save energy.

3. The message. The kid understands that it prevents pollution and knows that pollution is key to global warming so thinks about how he is producing pollution and then wants to stop once he had found out he was causing it partly.

4. Target audience I am targeting my audience of 12-14 by using a cool kid on a bike which the kid in the car wants to be so he will be persuaded by his want to be cool.

5. How I will create the ad. I will use a camera e.g. the Sony handy cam and I may use a bit iStopMotion because it gives a good affect.

6. Campaign strategies. I will aspirations and sex appeal to make the kid in the car feel like he wants to ride to school.

7. Location. I think I will use the school as its got all the technological equipment that I will need however when the shooting the car scene will need to do that out of school.