1. Prototypes of 2 ideas how to improve university courses
(The improved courses would be very practical, engaging, efficient
and should give students better preparation for the current job market)
Problem statement
In order to provide excellent education for students, our University needs very practical courses enhanced by
teaching procedures that are engaging and efficient. Right now, large majority of provided courses at the
University are very theoretical, conducted in a very stiff, old fashioned manner and without any relevance to
the needs of the real job market. This situation results in a high unemployment rate of our graduates, low
confidence and generally jeopardize their career as a whole. If the University continues to teach in a current
way, students will start to choose other universities with more flexible and “hands on” approach to courses
giving them much better preparation for the current job market.
The most disruptive idea
A “try it scheme”. When we buy a car we are able to drive it for an hour or so. In this way we roughly
know what car we buy for next few years. When students start studies they just start them, having
little knowledge what is really going on. Choosing the right studies is extremely important, because this
decision shapes the rest of somebody’s life. Students should be allowed to try studies out before
starting them for real (e.g for one semester or so). This process would allowed young people to start
THE studies they really like. When students really like the subject they learn their engagement,
creativity and dedication is very high. Then both sides of the process (teachers and students) are very
effective.
My favourite idea
Courses should be focused on taking students into the field. Lectures (and other classes) should take
place in different locations (relevant to the topic of the lecture). Students would only get GPS
coordinates of the location or even better: directions how to get there (or to the place where they
would find more directions). Smartphone apps could be harnessed for this task (it would enable QR
codes, e-walls, google maps and similar technologies to be used). Then the ranking of the most
interesting and engaging locations of the classes would be available on the course website (voting
enabled).
The prototypes have the form of posters/flyers. The aim of these kind of prototypes is to test how students and future
students are interested in taking such non-convectional courses. Assessing the interest of the target market in the new
solution is crucial for developing it further and arranging serious investment.
Both proposed solutions were tested on a group of 50 new students, who just started their courses. The test had a form
of a questionnaire. After the first poster/flyer, the relevant questionnaire with the results is presented. After the second
poster/flyer, the relevant questionnaire with the results is presented.

2. TRY OUT YOUR STUDIES – TEST THE UNIVERSITY
- You are committed to get university education,
but not sure which career path is for you.
- You are not sure if the university education is for you.
- You do not have a job and have no idea what to do with your free time.
Don’t wait - don’t waste your life.
ENROL NOW to NEW EDUCATION UNIVERISTY
and try out courses before paying for them
Become a real customer of the university education market
(instead of going for another expensive education “blind date”)
All our courses are now open for testing for a period of one month for FREE
(no hidden tuitions or catches)
You can try out up to 5 courses from farming to space engineering,
from health care to security solutions.
Shape YOUR career as YOU want it
– do not let an Ordinary University to shape it for you.
NEW EDUCATION UNIVERISTY is open to your requirements and expectations.
Try out our courses and give us your feedback. You do not risk anything, apart from getting
some free knowledge. We value your time and feelings. Join us in this educational experiment.
Scientific research proved that students who study on courses they like, are 97.5% more likely
to finish their university education, are 83.8% more likely to get a diploma with distinction and
are 78.3% more likely to be successful in their professional career.
We are waiting for you call now +48 604 286 582 (international toll charges may apply)
or visit our website: www.euroconcrete.org

3. Questionnaire with the results
(population – 50 students)
Question Answers
I like the idea very much 78%
I like the idea 16%
I really do not know 2%
I do not like the idea 2%
I do not like the idea very much 2%
Question Answers
I will certainly enrol and test some courses 58%
It is very likely that I will enrol and test some courses 20%
I am still not sure about it 12%
It is very likely that I will not enrol 6%
I will certainly not enrol 4%

4. Fellow students!!!
Are you bored with classrooms and auditoriums
your courses take place in???
Try our new course organized in different locations for
students with an adventure and orienteering twist.
- Each lecture will take place in a different location.
- Locations will be scattered all over the city and surrounding area.
- All locations will be associated with topics of your course and lecture.
BUT first - YOU must find the location of the next lecture!!!
- You will be given some directions, hints, puzzles and riddles.
- Your smartphone, GPS device or traditional compass will be useful.
- You will use maps, QR-codes and e-walls.
never again will you be bored
with the space a lecture takes place!!!
Local businesses, factories, warehouses, distribution centres,
stations, public buildings, skyscraper offices, hypermarkets, sport
facilities, utility buildings, mills, hotels, theatres, historic structures
and many more.
We will visit them all – your lectures will take place there.
We are waiting for you call now +48 604 286 582
(international toll charges may apply)
or visit our website: www.euroconcrete.org

5. Questionnaire with the results
(population – 50 students)
Question Answers
I like the idea very much 90%
I like the idea 8%
I really do not know 1%
I do not like the idea 1%
I do not like the idea very much 0%
Question Answers
I will certainly enrol and test some courses 86%
It is very likely that I will enrol and test some courses 12%
I am still not sure about it 1%
It is very likely that I will not enrol 1%
I will certainly not enrol 0%