Volunteering as essential in collective knowledge for rural development

Volunteering as essential in collective knowledge for rural development. Thadthong Bhrammanee. Dec2020. bit.ly/thtlink
“Volunteering as essential in collective knowledge
for rural development”
Dr.Thadthong Bhrammanee
Thadthong@gmail.com
Line ID: thadthong
Mobile: +668 6623 3357
Phetchaburi Rajabhat University
and founder of Thonghathai learning center,
Thailand
FB: tht.farm
thonghathai.org
bit.ly/thtlink
Volunteerism in theTourism Industry
Webinar
UniversityTeknologi MARA
Cawangan Pulau Pinang,
Malaysia
December 22nd, 2020
1

2
Volunteering
Business
Academic
https://www.youtube.com/watch?
v=Wqy1Fkc3KfQ&list=PL2PaY-
o8NhRHworqd7jJdSTydskaXNL2x
Balancing

About our
session
◦ Topic:
“Volunteering as essential in collective knowledge for rural development”
◦ Description:
Rural development in the knowledge
society can be driven by volunteering mind.
In this session, the case of an on-going
attempt to develop volunteering as the
ground of community action in sustainable
farming in Thailand will be explored.
3

About you
4
Note:
Dear participants, if you have any
queries, please feel free to discuss during
this webinar;
or you may leave a comment in
https://www.facebook.com/tht.farm/
inbox later on.
Terima kasih

Outline
◦Topic1. Motivation & Underlying: Sufficiency
Economy and rural development in Thai context
◦Topic 2. Collective knowledge as part of farmer
academy
◦Topic 3. Volunteering spirit and ecotourism as a
supplement to community cooperation
◦Summary & Reflection
5

6
Hello!
Sawasdee ka!
Greetings from
Phetchaburi province,
Thailand
Cha-am district
Na Yang
subdistrict
Project location:

TOPIC1. MOTIVATION &
UNDERLYING: SUFFICIENCY
ECONOMY AND RURAL
DEVELOPMENT IN THAI CONTEXT
Volunteering as essential in collective knowledge for rural development
7
◦ Topic1. Motivation & Underlying: Sufficiency
◦ Topic 2. Collective knowledge as part of farmer
academy
◦ Topic 3. Volunteering spirit and ecotourism as a

Motivation (= the drive to achieve
the goals)
UrbanRural
1. Majority, root of
supply chain
Some business moral threat
Financial & health risk
Envi.
Land ownership
Here is the sample case of Thonghathai (THT), Thailand
(around Year 2012, 2014)
Aim
Adopt the Sufficiency Economy guideline
Organic farming
Peace & secure Grassroots. Sustainability development.

9
“Our loss is our gain”
[His Majesty King Bhumibol Adulyadej. Dec 4th, 1991]
“...if everyone knows how to treasure
unity and knows that Our Loss Is Our
Gain, the country will progress...The
well-being and happiness of the
people are a benefit that is difficult to
be measured in terms of money...”
His Majesty’s royal statement granted to the Thai people on December 4, 1991

UrbanRural
United Nation
Country
Root
Tech.,
Info Sys.

11
UrbanRural
Majority, root of
supply chain
1. Primary level
2. Advanced level
Natural capital
Geoeconomic
Happiness
Integrated farming Market
5
5
Natural resource
Local technology, avoid
health risk and debt
Soil bank, Plant bank
3
1.Short-term rotating crops
2.Economic crops
3.Herbs
5.Paddy
4.Livestock
1. Product
2. Community market
3. Processing & innovation
4. Ecotourism & community Digital
1.Short-term
rotating crops
2.Economic crops 3.Herbs 5.Paddy4.Livestock
P r o c e s s i n g
Iterative steps
Thonghathai
(THT) overview
(As of year 2020,
since Year 2013)
Also serves as
Cha-
am District's
Agricultural
Productivity
Learning Center
(since year
2015)

12
bit.ly/thonghathai

TOPIC2. COLLECTIVE
KNOWLEDGE AS PART
OF FARMER ACADEMY
13
academy

Tacit Tacit
Tacit Socialization Externalization Explicit
Tacit Internalization Combination Explicit
Explicit Explicit
Collective knowledge: mindset
◦ Co-evolution
◦ Create new knowledge collaboratively
◦ Social cognitive
◦ Perception and understanding among
the people
14
(Utilize the SECI model of Nanaka 1995)
(Utilize the Agile methodology —Steakholder collaboration, response to change)
Define
Build
ReleaseDefine
Build
ReleaseDefine
Build
Release
Sprint 1 Sprint 2 Sprint 3
@ Plan, Implementation, Review, Retrospect

Collective knowledge: project ecosystem
5. Digital Literacy (UNESCO MIL)
4. Device, application program
3. Data
2. Infrastructure
1. Volunteering, Social responsibility
E. Literacy for all / Community-based tourism
D. Commodity / innovation /marketing
C. Energy
B. Heterogeneous agroecosystems
A. Natural resources as capital Farmer Academy
Learning management
for Farmer Academy
using the New Theory
of Agriculture with
local engagement
Systematic path
Basic components
Thonghathai (THT)
concept overview (As of
Y2020)

Collective knowledge: self-reliance and
motivation
16
Natural resource. Earth asset
Common public service/
infrastructure
Self-supporting.
Personal budget/resource
E.g, The Village Broadband Internet, 2018
Some parts of an affiliate,
friend, and inspiration:

17
7 layers of global asset
Example-- Natural resource. Earth asset

18
Foster MIL competencies
(Access, Evaluation, Creation)
Location: bit.ly/thonghathai
Collective knowledge:
Think globally, act locally
Def
Buil
RelDef
Buil
RelDef
Buil
Rel
Sp Sp Sp
@ Plan,

19
Foster MIL competencies
(Access, Evaluation, Creation) Work-in-progress (2020)
Open data
(for integrated farming
and rural development)
Image source— https://commons.wikimedia.org/wiki/File:Scrum_process.svg
Project
methodology: Agile
19

Collective knowledge: Data governance
20
1. Chief Executive Officer (CEO) & Chief Information Officer (CIO)
2. Data Steward
3. Data Owner
4. Data Creator
5. Data Users
Work-in-progress (2020)
Open data
(for integrated farming
and rural development)
Open data as a social mobilisation
tool to empower citizens

Collective knowledge: Manage
workforce and cross functional collaboration
การทำกิน; Farming,
Natural resources
พัฒนาสังคม; Social dev.
Collaboration
คุณธรรม ศิลปวัฒนธรรม; Virtue,
Cultural, living heritage
การศึกษา วิชาการ; Academic,
Lifelong learning
ทักษะดิจิทัล; Digital literacy
ความมั่นคงประเทศ;
National security
...

TOPIC3. VOLUNTEERING SPIRIT
AND ECOTOURISM AS A
SUPPLEMENT TO COMMUNITY
COOPERATION
22
academy

Volunteering movement
23
◦Local charm
◦Map me
◦Way to go
◦Art the mind
◦Glocal lover
◦Grow my mind
◦Give it forward
Tacit Tacit
Explicit Explicit
Define
Build
ReleaseDefine
Build
ReleaseDefine
Build
Release
Sprint 1 Sprint 2 Sprint 3
@ Plan, Implementation, Review, Retrospect
URMaj
1.
2.
Nat
Ge
H
InteMarNatural
Local
Soil 1.Short-2.Econ3.Herbs
5.Paddy4.Livest
1.2.3.4. Ecotourism
1.Sh 2.Econ3.He 5.P4.L
P r o
Iterativ

Volunteering movement: local charm
24
◦ Place
◦ Food
◦ Ancient history (now & then)

25
◦ Place
◦ Food
◦ Ancient history (now & then)

26
◦ Place
◦ Food
◦ Ancient
history
(now &
then)

27
◦ Place
◦ Food
◦ Ancient
history
(now &
then)

28
◦ Thongpoon extension (Ancient history
(now & then)), Mueang district,
Phetchaburi province

Volunteering movement: Map me
29Thanks for the kind leadership of community leaders & village committee.
Ecotourism. Agritourism.

30
Local engagement in community tourism https://bit.ly/chaamlink
The leadership of community leaders & village committee.

31
Tacit Tacit
Explicit Explicit

Volunteering movement:
Way to go
32
◦ Community vehicle
Local engagement in community tourism https://bit.ly/
chaamlink
The leadership of community leaders & village committee.

Volunteering movement: Way to go
33
◦ Visitors’ vehicle

Volunteering movement: Art the mind
34
◦ Thai traditional art

Volunteering movement: Glocal lover
35
◦ Diplomatic

Volunteering movement: Glocal lover
36
◦ Diplomatic

Volunteering movement: Grow my mind
37
◦ Youth camp
◦ Executive camp

38
◦ Youth camp
◦ Executive camp

39
Volunteering movement:
Grow my mind

40
◦ Youth camp
◦ Executive camp

41
◦ Youth camp
◦ Executive camp

42
◦ Youth camp
◦ Executive camp

Volunteering movement: Give it forward
43
◦ Especially, in the time of covid-19 pandemic

44

45

SUMMARY
Call for collaboration and volunteering
46◦ Topic1. Motivation & Underlying
◦ Topic2. Workforce &Volunteering
◦ Topic3. Perspective (Micro & Macro level)
◦ Topic4. Resource design
◦ Topic5. Digital literacy as part of farmer academy
◦ Topic6. Ecotourism as a supplement to community cooperation
◦ Summary & Reflection

Recap: Outline
◦Topic1. Motivation & Underlying: Sufficiency
◦Topic 2. Collective knowledge as part of farmer
academy
◦Topic 3. Volunteering spirit and ecotourism as a
◦Summary & Reflection
47

Recap: Collective knowledge: project ecosystem
5. Digital Literacy (UNESCO MIL)
4. Device, application program
3. Data
2. Infrastructure
1. Volunteering, Social responsibility
E. Literacy for all / Community-based tourism
D. Commodity / innovation /marketing
C. Energy
B. Heterogeneous agroecosystems
A. Natural resources as capital Farmer Academy
Learning management
for Farmer Academy
using the New Theory
of Agriculture with
local engagement
Systematic path
Basic components
Thonghathai (THT)
concept overview (As of
Y2020)

REFLECTION &
KEEP IN TOUCH
Call for collaboration and volunteering
49◦ Topic1. Motivation & Underlying
◦ Topic2. Workforce &Volunteering
◦ Topic3. Perspective (Micro & Macro level)
◦ Topic4. Resource design
◦ Topic5. Digital literacy as part of farmer academy
◦ Topic6. Ecotourism as a supplement to community cooperation
◦ Summary & Reflection
FB: tht.farm
thonghathai.org
bit.ly/thtlink

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