Josephine Yap

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Self directed with a proven career in marketing, product development and management in retail financial services. I have led successful interesting country and regional roles with Japan Asia Pacific/Australia responsibilities. I am an effective marketer with expertise in building & communicating customer value propositions for financial services, more recently using human centered thinking and design. I am big on growth, I always want to figure out how to improve, grow or learn something new- whether in professional or personal life. Outside of work, a couple of years ago, I cultivated my creative and technical skills in fashion design. Three years ago, I trained & tested my physical ...

1980-1990s power dressing ra

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About

Josephine Yap

Presentations

Influences from 80s 90s jo-yap_260711 rev2

Likes

3 Landing Page Myths Debunked

Marketing with Linked Data (MIT)

Navigating the Marketing Technology Rapids

Web 3.0 Data Marketing

2016 Stackies Awards: 41 Marketing Technology Stacks

Combining Art & Science in Modern Marketing

Rise of the Marketing Technologist (And What It Means For Agencies)

The New Marketing Manifesto: Modern Marketing in an Agile World

SprintOne: Barriers to Adoption of Agile in Marketing

Agile Marketing & Customer Experience

Making of A Process Diagram

The 2016 LinkedIn Job Search Guide

BrandZ Top 100 Most Valuable Global Brands 2014

Debit card promo campaign uefa citibank 23-09-09

(Youthlab Indo) Indonesian youth marketing trends for banks

Vodafone Youth Market Segmentation

(Graham Brown mobileYouth) Top 10 Youth Marketing Myths

The Seven Misconceptions Of Youth Marketing

(Graham Brown mobileYouth) Mobile Youth Tribes (Youth Marketing)

17 Things Powerful People Say

An Aesthetic of Friction for Health Behavior