Crowdfunding e innovazione di prodotto: Hydro Jacket la presentazione di Luca Sburlati N2r alla tavola rotonda ISTUD e TIM4Expo sul Crowdfunding del 26/01/2015

1. HYDRO JACKETS
Story Telling
Triennale Milano JAN ‘15
PROUDLY MADE IN ITALY

2. ITALIAN DO IT….
BETTER !

3. BUT NOBODY DO IT IN A
«SUSTAINABLE WAY»

4. HH22O PROTECTOR, the self-serving Natural Cotton. UNIQUE.O PROTECTOR, the self-serving Natural Cotton. UNIQUE.
H20 Protector® is a versatile fabric providing an innovative answer to dampH20 Protector® is a versatile fabric providing an innovative answer to damp
and wet weather.and wet weather.
The fabric is developed by selecting long staple cotton fibers which areThe fabric is developed by selecting long staple cotton fibers which are
given extra twists and woven into a tight, compact weave. The fabric is bothgiven extra twists and woven into a tight, compact weave. The fabric is both
soft and hard-wearing. On contact with water, the yarn expands and thesoft and hard-wearing. On contact with water, the yarn expands and the
weave tightens, creating a moisture repellent barrier. When it dries, itweave tightens, creating a moisture repellent barrier. When it dries, it
regains its original softness. To ensure H20 Protector® keeps its qualitiesregains its original softness. To ensure H20 Protector® keeps its qualities
over time, we have doubled the thickness of cotton fiber so the weave isover time, we have doubled the thickness of cotton fiber so the weave is
exceptionally compact. We use 30% more fabric per square meter thanexceptionally compact. We use 30% more fabric per square meter than
traditional yarns.traditional yarns.
H20 Protector® is not only water repellent, but also windproof and, while itH20 Protector® is not only water repellent, but also windproof and, while it
keeps the water out, it allows your body to breathe. The fabric is supple andkeeps the water out, it allows your body to breathe. The fabric is supple and
comfortable and above all its 100% cotton.comfortable and above all its 100% cotton.
N2R is one of the first international brands to appreciate and incorporateN2R is one of the first international brands to appreciate and incorporate
this truly innovative fabric in its collections.this truly innovative fabric in its collections.
NATURALLYWATERRESISTANT
H2OPROTECTOR

6. GO TO THE MARKET
WITH A NEW APPROACH
MEANS
- DIRECTLY TO THE CUSTOMER
- BEST PRICE EVER FOR TOP
QUALITY
- MORE MARGINS
- TESTING THE PRODUCT
- FEEDBACKS
- STRONG COMMUNICATION

7. BLUE CIELO PORTOFINO GREENCORSA RED
008 001 044009
ALL FABRICS ARE MADE IN ITALY
ETNA BLACK
PANTONE
4 COLOURS AVAILABLES

8. THE HYDRO JACKET

9. THE HYDRO JACKET

10. HYDROJACKETS
DETAILS
WOMAN
ORGANIC COTTON - COMPLETELY WATER RESISTANT
WINTER WOOL WARMER INSIDE + MEDIUM SUPER THERMAL 80grs
SIZES XS to XXL

11. GREAT SALES ON THE WEB AND
AWARDS…
N2R – WINNER
PREMIO NATURA 2014
BEST ITALIAN
SUSTAINABLE PRODUCT

12. AND NOW
WE ARE LAUNCHING A COMPLETE
WINTER WARMER COLLECTION FW
15-16

13. MAN
SHELL
FALLWARMER
JACKET
WINTERWARMER
FISHTAIL
WINTERWARMER
LONGJACKET
WINTERWARMER
UNISEX MAN WOMAN
HYDRORANGE

14. NEXT STEP
GROWING WITH A FINANCIAL
PARTNER

15. N2R SALES - PHOEBE FAROLFI +39.347.6967350WWW.NA2RALE.COM
N2R – WINNER
PREMIO NATURA 2014 BEST ITALIAN
SUSTAINABLE PRODUCT
WWW.N2R.ITWWW.N2R.IT
WWW.NA2RALE.COMWWW.NA2RALE.COM