The document discusses how globalization has transformed Indian markets over the past 30 years. It defines globalization as the rapid integration of countries through trade and cultural exchange. Globalization in India is largely driven by multinational corporations that produce goods across borders to reduce costs and increase profits. Before globalization, Indian consumers had few brand options, but now all major international brands sell in India, giving consumers a wide variety of choices.

1. GLOBALISATION AND THE
INDIAN ECO N O M Y

2. HOW INDIAN MARKETS HAVE BEEN
TRANSFORMED
All international brands sell their
consumer goods in India
As a result consumers have a wide
choice
This has become possible because of
globalisation
But it was not the same some 30
years ago. Only few brands were
available to the consumers.

3. WHAT IS GLOBALIZATION
Globalization is the process of
rapid integration or
interconnection between
countries.
Globalization is the process of
international integration
arising from the interchange
of world views, ideas, and
other aspects of culture.

4. Forms of Globalization
 Economic- It is a concept where capital, labour and commodity,
market, information, raw material, management and
organization are internationalized and fully interdependent
through out the planet.

5.  Technological:

9. MULTINATIONAL CORPORATIONS
 Main force behind globalisation
 MNC is a company that owns or controls
production in more than one country
 It not only sells the finished products
globally, the goods and services are
produced also globally
 This is done to reduce the cost of
production and earn greater profit

10. C ONTI…….
Production is divided in small parts
across the globe to gain advantage
for their closeness to the market,
cheap labour and raw material.
The MNC may save around 50-60%
in production and increase profit.

11. CONSUMER MARKET IN INDIA BEFORE
GLOBALISATION

12. C ONSUMER BRANDS IN INDIA
AFTER GLOBALISATION

13. HOW MNCS SPREAD PRODUCTION

14. EXAMPLES OF M N CS

15. EXAMPLES OF MNCS

16. Thank you