SlideShare a Scribd company logo
1 of 9
Download to read offline
CURA
CULTURA
LA
The Challenge:
The National Compadres Network is a non profit organization that
has national exposure and is growing quickly. As they spoke with
people and organizations interested in their services, they realized
they didn't have a consistent brand approach.
The challenge was to take a grass roots brand and bring it into a
modern palette and layout scheme without loosing its original
identity.
The logo already existed, but as most non profits the original file was
nowhere to be found.  We started by digitizing the brand and defining
an approved color palette to be used in all brand efforts.
This was a brand project that we, at Milagro Marketing, understood
from a cultural approach. We set their marcom tools, business cards,
folders and swag. We also transformed the message into their social
media platforms, assisting them maintain the new cleaned up look and
feel.
Our Approach:
Social Media Campaign for Father’s Day:
CURA
LA CULTURA
TRANSFORMATIONAL HEALING
Main Office: 1550 The Alameda, Suite 303 | San José, CA 95126
7648 Greenleaf Avenue, Whittier, CA 90620
Your Name
Executive Director
Office: 000.000.
yourname@nlffi.org
LA CULTURA CURA AT WWW.NATIONALCOMPADRESNETWORK.COM EN FACEBOOK
Business Cards:

More Related Content

Similar to National Compadres Network

(Graham Brown mobileYouth) Taboo Group Case Studies
(Graham Brown mobileYouth) Taboo Group Case Studies(Graham Brown mobileYouth) Taboo Group Case Studies
(Graham Brown mobileYouth) Taboo Group Case StudiesGraham Brown
 
Leanne Weekes | Marketing | Public Relations | Events | Social Media
Leanne Weekes | Marketing | Public Relations | Events | Social MediaLeanne Weekes | Marketing | Public Relations | Events | Social Media
Leanne Weekes | Marketing | Public Relations | Events | Social Medialeandra weekes
 
Twist Capabilities
Twist Capabilities  Twist Capabilities
Twist Capabilities Jettasetting
 
Building Social Engagement Through Authentic Marketing
Building Social Engagement Through Authentic MarketingBuilding Social Engagement Through Authentic Marketing
Building Social Engagement Through Authentic MarketingRaffa Learning Community
 
The Evolution of Marketing and Communication
The Evolution of Marketing and CommunicationThe Evolution of Marketing and Communication
The Evolution of Marketing and CommunicationTara Mahady
 
Multi Channel Online & Lifestyle Marketing Proposal
Multi Channel Online & Lifestyle Marketing ProposalMulti Channel Online & Lifestyle Marketing Proposal
Multi Channel Online & Lifestyle Marketing ProposalCre8tive Syndicate Worldwide
 
Ritualbrands - F.biz
Ritualbrands - F.biz Ritualbrands - F.biz
Ritualbrands - F.biz Renato Jorge
 
Love Your Parks Campaign
Love Your Parks CampaignLove Your Parks Campaign
Love Your Parks CampaignNancy Gonzalez
 
22.innoCosdigital14
22.innoCosdigital1422.innoCosdigital14
22.innoCosdigital14KGS Global
 
Project criteria performance impact (1)
Project criteria performance impact (1)Project criteria performance impact (1)
Project criteria performance impact (1)Karolina Hernandez
 
#Portadalat 2015
#Portadalat 2015#Portadalat 2015
#Portadalat 2015Portada
 
Newlink Loves Coke
Newlink Loves CokeNewlink Loves Coke
Newlink Loves Cokesdominguez72
 
Start with a Concept and Stop Designing like a Machine
Start with a Concept and Stop Designing like a MachineStart with a Concept and Stop Designing like a Machine
Start with a Concept and Stop Designing like a MachineIdean France
 
Imc 636 American Red Cross Project Final 122111
Imc 636  American Red Cross Project Final 122111Imc 636  American Red Cross Project Final 122111
Imc 636 American Red Cross Project Final 122111lgparkinson
 

Similar to National Compadres Network (20)

(Graham Brown mobileYouth) Taboo Group Case Studies
(Graham Brown mobileYouth) Taboo Group Case Studies(Graham Brown mobileYouth) Taboo Group Case Studies
(Graham Brown mobileYouth) Taboo Group Case Studies
 
Leanne Weekes | Marketing | Public Relations | Events | Social Media
Leanne Weekes | Marketing | Public Relations | Events | Social MediaLeanne Weekes | Marketing | Public Relations | Events | Social Media
Leanne Weekes | Marketing | Public Relations | Events | Social Media
 
Twist Capabilities
Twist Capabilities  Twist Capabilities
Twist Capabilities
 
Building Social Engagement Through Authentic Marketing
Building Social Engagement Through Authentic MarketingBuilding Social Engagement Through Authentic Marketing
Building Social Engagement Through Authentic Marketing
 
The Evolution of Marketing and Communication
The Evolution of Marketing and CommunicationThe Evolution of Marketing and Communication
The Evolution of Marketing and Communication
 
#social4good
#social4good#social4good
#social4good
 
Multi Channel Online & Lifestyle Marketing Proposal
Multi Channel Online & Lifestyle Marketing ProposalMulti Channel Online & Lifestyle Marketing Proposal
Multi Channel Online & Lifestyle Marketing Proposal
 
Digital all around
Digital all aroundDigital all around
Digital all around
 
Ritualbrands - F.biz
Ritualbrands - F.biz Ritualbrands - F.biz
Ritualbrands - F.biz
 
Love Your Parks Campaign
Love Your Parks CampaignLove Your Parks Campaign
Love Your Parks Campaign
 
22.innoCosdigital14
22.innoCosdigital1422.innoCosdigital14
22.innoCosdigital14
 
Project criteria performance impact (1)
Project criteria performance impact (1)Project criteria performance impact (1)
Project criteria performance impact (1)
 
#Portadalat 2015
#Portadalat 2015#Portadalat 2015
#Portadalat 2015
 
Newlink Loves Coke
Newlink Loves CokeNewlink Loves Coke
Newlink Loves Coke
 
Social Media + Social Good
Social Media + Social GoodSocial Media + Social Good
Social Media + Social Good
 
Start with a Concept and Stop Designing like a Machine
Start with a Concept and Stop Designing like a MachineStart with a Concept and Stop Designing like a Machine
Start with a Concept and Stop Designing like a Machine
 
Imc 636 American Red Cross Project Final 122111
Imc 636  American Red Cross Project Final 122111Imc 636  American Red Cross Project Final 122111
Imc 636 American Red Cross Project Final 122111
 
Portfolio
PortfolioPortfolio
Portfolio
 
Social Media + Social Good (March 2016)
Social Media + Social Good (March 2016)Social Media + Social Good (March 2016)
Social Media + Social Good (March 2016)
 
Campaigns Plans Book
Campaigns Plans BookCampaigns Plans Book
Campaigns Plans Book
 

National Compadres Network

  • 2. The Challenge: The National Compadres Network is a non profit organization that has national exposure and is growing quickly. As they spoke with people and organizations interested in their services, they realized they didn't have a consistent brand approach. The challenge was to take a grass roots brand and bring it into a modern palette and layout scheme without loosing its original identity.
  • 3. The logo already existed, but as most non profits the original file was nowhere to be found.  We started by digitizing the brand and defining an approved color palette to be used in all brand efforts. This was a brand project that we, at Milagro Marketing, understood from a cultural approach. We set their marcom tools, business cards, folders and swag. We also transformed the message into their social media platforms, assisting them maintain the new cleaned up look and feel. Our Approach:
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Social Media Campaign for Father’s Day:
  • 9. CURA LA CULTURA TRANSFORMATIONAL HEALING Main Office: 1550 The Alameda, Suite 303 | San José, CA 95126 7648 Greenleaf Avenue, Whittier, CA 90620 Your Name Executive Director Office: 000.000. yourname@nlffi.org LA CULTURA CURA AT WWW.NATIONALCOMPADRESNETWORK.COM EN FACEBOOK Business Cards: