Corporate media refers to mass media productions, distribution, ownership, and funding that are dominated by corporations. The document discusses how a small number of large corporations have come to own and influence most mainstream media outlets. It provides examples of major corporations that own media in both developed countries like the US and in Pakistan. These include Telenor, QMobile, and Engro Foods, which owns the Olpers milk brand that produces popular commercials in Pakistan. The document examines how consolidated media ownership can reduce the diversity of information available to the public.

2. Media and the Corporate
World
Let’s Get Started…

3. Presenters are…
Irfan Hussain
M.Ahmed Hashim
Shahab Younas
Nimra Gull
Syed Adnan Haider

4. What is Corporate Media?
Corporate Media is a term which refers to a system of Mass Media
productions, distribution, ownership and funding which is dominated by
corporations and their CEOs.
It is sometimes used as a pejorative term in places of mainstream media
indicating a system which does not serves the public.
Some nations can influence and control their media greatly. In addition,
powerful corporations are becoming major influences on mainstream media.
In some places major multinational corporations own media stations and
outlets. Moreover, even as numbers of media outlets increase, the ownership
is becoming ever more concentrated as mega mergers take hold.

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At the same time, vertical integration gives the big players even more
avenues to cross-sell and cross-market their products for even more
amazing profits. An effect of this though is a reduction in diversity and depth
of content that the public can get, while increasing the political and
economic power of corporations and advertisers. An informed population is
crucial element to a functioning democracy.
On the next slide, There’s a picture of companies ruling the world.

7. Media has never been so consolidated. 6 Media giants now control a
staggering 90% of what we read, watch or listen to.
Consolidation: In 1983, 90% of American media was owned by 50
companies, where as in 2011, that same 90% is controlled by 6 companies.
And these 6 companies are;

9. Let me explain the picture to you in more simpler words.
232 Media Executives control the information diet of 277 million Americans,
that’s 1 media exactly to 850,000 Subscribers. An audience a size of San
Francisco.
In 2010, these 6 sharks generated a revenue 275.9 Billion Dollars, equal to 36
billion more than Finland’s GDP and 5 times the bailout of General Motors.

10. Television
The big six control the 70% of your cable,
what we watch is planned and planned in
such a manner that it reaches to us and
affects us, convinces us in variety of ways.
Comcast’s Merger with NBC guarantees a
control of 1 hour daily in states like NYC and
Chicago creating a beautiful form of
Monopoly,

11. News
178 Million users read Time Warner news
every month.
Which reaches upto 2 times Digg, Tumblr
and Reddit, combined and almost 3 times of
goggle news.
These News Corps own the three top
magazines on 3 continents
1. Wall Street Journal
2. The Sun
3. The Australian

12. Radio
Initially people were not allowed to own
more than 40 stations yet Clear channel
owns 1200 stations. In Minot, ND a state of
America, they own every channel.
So just imagine how powerful it can be.

13. Companies grooming in Pakistan:
We have

14. OLPER’S
Olpers was launched in 2005.
Brand of Engro-foods-5 million
people use Engro-food products
everyday.
Third generation UHT milk plant in
the country.
4th largest producer of milk country.

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Sarfaraz A. Rehman, CEO, Engro Foods, speaks to Aurora
about his company’s growth:
‘’When we launched in March 2006, Haleeb was the market leader, followed
by Nestlé. Those two giants dominated 90% of the market share in the
category. Today, we are the leaders in the liquid dairy area, Nestlé is second
and Haleeb is third.’’

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The Olpers television commercial is made with great creativity
and concept. It is bringing the Muslim cultures from around the
world together in one bond. It is a commercial specially made for
the Ramadan so it is highly bent towards culture and religion. It
shows people from various communities performing their prayers,
sehri and aftari. The ad beautifully highlights values and
traditions. For instance it is screening the fact that the entire
family is sitting together and opening their fast.

17. Telenor
Telenor is listed on Oslo Stock
Exchange with a market
capitalization per November 2013
of 223 billion, top three of all
companies listed on the Oslo
Stock Exchange

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The current CEO of Telenor Pakistan is Lars Christian Luel and the CTO is
Gyorgy Koller.
As of July 2013, Telenor Pakistan subscriber-base exceeds 31 Million,
making it the second largest telecom operator in the country.
The company has also started operations in the remote northern areas of
Pakistan.
 Telenor proactively participated in the earthquake disaster relief, and
carried out a campaign for the welfare of flood victims in Balochistan.

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Telenor Pakistan has won a number of awards.
 In 2011, it won the Prime Minister of Pakistan Trophy for Largest Foreign Direct
Investment (Telecom Sector) which was awarded by the Lahore Chamber of
Commerce and Industries.
 Telenor Pakistan & Tameer Microfinance Bank’s Easypaisa was awarded the
Shaukat Khanum Social Responsibility Award 2011 by Shaukat Khanum Memorial
Cancer Hospital & Research Centre, Lahore.
 In previous years, Telenor Pakistan has presented the "Best Place to Work Award"
by Pakistan’s HR associations; and the Best Practices Award, presented by The
Data Warehousing Institute

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International activities and Markets
 Pakistan
 Bangladesh
 Bulgaria
 Denmark
 Ukraine
 Russia
 Hungary
 Sweden
 Thainland
 India , Italy & many other countries.

22. QMobile
In theory, QMobiles should be like a
fish out of water competing against the
Nokia’s, Samsungs, and more recently,
even the Apples and the HTCs of the
world.The price point that makes it
attractive is the TV ads with drool
worthy celebrities

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The sales of cell phones are
rising at a phenomenal rate
and this industry is probably
one of the few not moaning
and groaning about the
economic hardships afflicting
the country at large.

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The main reasons behind the brand’s success:
 QMobile has always used celebrities in advertising its products. Pop singers Atif
Aslam and Abrarul Haq have promoted QMobile phones in the past. Iman Ali has
modeled for them. Hugely popular television celebrity Fawad Khan is now
promoting their top-tier Noir smart phones. All these factors have helped QMobile
make a name for itself as being in a league apart from the cheap Chinese copies of
popular handsets currently circulating in the market. It has achieved a measure of
respect as a legitimate name in the cellular phone industry.

25. Other Media Giants working in Pakistan