This is about manforce's strategies and consumer sentiments related to them.

1. MANFORCE CONDOMS
NISHAD SHAH
SECTION: C

2. INTRODUCTION TO THE COMPANY
 The company provides products that range from prescriptions medicines to
OTC and FMCG products.
 With an existing employee base of more than 14,000 people and heading
towards a turnover of INR 50,000 Million.
 The company aspire to aid the community in leading a healthy life through:
formulating, developing, commercializing, and delivering affordable &
accessible medicines that satisfies urgent medical needs.
 In our own unique way, we appeal to all enthusiastic lovers to have protected
sex, always. And to make your sexual experience more scintillating, we offer
16 arousing variants that help elevate pleasure with protection.
 Our exciting range of condoms promises to take lovemaking to new heights of
ecstasy.

3. STRATEGIES AND CAMPAIGNS USED
 #ShutThePhoneUP campaign was a rage on the internet last year and was an
extension of what the brand always stands for – safe sex.
 Manforce about to introduce Achaari flavored condoms.
 The post has already been shared more than 1900 times on Facebook. The
brand is very actively engaging with users through witty comments and is
surely doing a commendable job with it.

4. CONSUMER SENTIMENTS
 #ShutThePhoneUP campaign showed good engagement as it was related to
‘why you should not record your personal moments on phone?’
 It received great interest as it was related to the major thing, PRIVACY.
 The campaign’s first edition was driven and symbolized by the oath of putting
a condom over the phone. It became a social movement and was supported by
millions of Indians.
 The Achaari flavored condom didn’t receive that much attention until social
media was connected.
 But once posts were made on social media, it engaged people as the
comments were funny and posts were made so that people could easily relate
to them.
 They also replied to each comment, even negative ones, in a funny way in
order to keep them connected.

5. INSTAGRAM POSTS THAT MADE IT
 These 3 posts made it big among the recent other posts on Instagram.
 They were made on 3 big events, Father’s Day, World Population Day and
India vs. Pakistan match.
 Also the hashtags(#) used to promote these were very good moving
these posts in the proper direction.

6. CONUSMER SENTIMENTS
 The posts made on Instagram connected to a whole lot of people in the way
they were promoted.
 The post on Father’s Day was a really nice poem from earlier times which
people could connect to.
 The post on World Population Day also connected to a lot of people as it said
populate here(inside the condom not outside) which proved to be great to
connect to people.
 The post for India vs. Pakistan match was as it is supposed to be a great hit as
world cup is of national interest. As supposed, it proved to a great campaign.

7. THANK YOU!