Healthy eating in the media: A balanced perspective

Healthy eating in the media: A balanced diet? Gillian Hawkes, Julie Houghton, Ione Wright & Gene Rowe Consumer Science, Institute of Food Research, UK SRA-E Conference, 28 June – 1 July 2009, Karlstad, Sweden

Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Method ,[object Object],[object Object],[object Object],[object Object],[object Object],97 100 91 177 Total 25 36 32 69 Feb 2008 72 64 59 108 Jan 2008 Telegraph Sun Guardian Mail # coded

Preliminary findings ,[object Object],OBESITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CLASS RISK-BENEFITS

Preliminary findings ,[object Object],Food culture Balanced diet Dieting Challenge Food culture Confusion Confusion RiskBenefits Balanced diet Challenge Nanny state Challenge Class Confusion Confusion Challenge Natural Food culture Dieting Dieting RiskBenefits RiskBenefits Confusion Obesity Obesity Obesity Children Obesity Children Natural Natural Obesity Children Natural Children Children Dieting Natural RiskBenefits RiskBenefits Telegraph Sun Guardian Mail ALL

Preliminary findings ,[object Object],Nutritionists Doctors Nutritionists Media Media Media Industry Celebrities Doctors Chefs Doctors Government Media Celebrities Nutritionists Chefs Charities Chefs Nutritionists Celebrities Industry Lay persons Science Industry Industry Charities Nutritionists Industry Charities Charities Science Celebrities Charities Science Science Government Science Government Government Government Telegraph Sun Guardian Mail ALL

Preliminary findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mail on Sunday, 10 February 2008 prostate cancer brazil nuts type 2 diabetes black soya beans alzheimer’s disease blackcurrants breast cancer beans osteoporosis sardines heart attack oily fish colon cancer blueberries age-related macular degeneration kale high cholesterol porridge blood pressure beetroot

Preliminary findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Preliminary findings ,[object Object],Other = black pepper, chilli, chocolate, cinnamon, tea, various herbs Salt Junk Alcohol Alcohol Alcohol Other Fish Nutrients Fat Fat Dairy Fat Carbs Other Other Fruit & veg Other Fat Supplements Supplements Supplements Fruit & veg Fruit & veg Fruit & veg Fruit & veg Telegraph Sun Guardian Mail All

Preliminary findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Preliminary findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concluding remarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concluding remarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Healthy eating in the media: A balanced perspective

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