Learn some great tips for adjusting your content marketing strategy for Gen Z. Focus on storytelling, authenticity, values, engaging content, and influencer partnerships.

2. Quick storytelling is key
● Avoid obvious
promotional content
● Keep your content short
and sweet
● Tell a relatable story
● Appeal to emotion

3. Be authentic
● Be upfront about your brand
● Create sincere content
● Focus on real, ordinary people
● Interact with your customers

4. Speak to their values
● Make your values known
● Focus content on values and
social responsibility
● Be inclusive
● Be consistent

5. Create engaging content
● Create engaging videos
● Create a YouTube channel
● Post videos to social media
● Utilize visuals in non-video
content

6. Work with influencers
● Stay authentic
● Choose the right influencers
● Get creative: focus on
storytelling and
entertainment
● Work with micro-influencers