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ORGANIZATIONS THATMANAGE INNOVATIONPROCESSES WILL GAMIFYTHOSE PROCESSESFor additional information about Innovationplease v...
www.InnovationGrow.comIn the next few years it is estimated that more than half of allbusinesses that manage innovation pr...
www.InnovationGrow.comThe concept of gamification is simply the application of game-likeattributes to a non-game, and ofte...
www.InnovationGrow.comGamification can also be used to increase your open innovationprocess and explode the number of idea...
www.InnovationGrow.com1. Accelerated feedback cyclesBy switching to smaller tasks that offer a near immediate reward,gamif...
www.InnovationGrow.com3. A compelling reasonMost activities in life can be vague and self-directed, even if there is aloos...
GROWING BUSINESS WITH INNOVATIONFor additional information about Business Innovationplease visit www.InnovationGrow.com
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Organizations that manage innovation processes will gamify those processes

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Organizations that manage innovation processes will gamify those processes

  1. 1. ORGANIZATIONS THATMANAGE INNOVATIONPROCESSES WILL GAMIFYTHOSE PROCESSESFor additional information about Innovationplease visit www.InnovationGrow.com
  2. 2. www.InnovationGrow.comIn the next few years it is estimated that more than half of allbusinesses that manage innovation processes will gamify thoseprocesses. Gamification is a growing trend in business and this also leadto large leaps in the innovation process among the businesses thatchoose to adopt this strategy.By making the process more of a challenge and less about having to getthe task done, businesses are finding that their employees are moreengaged with the process and can get into a creative mode much faster,which produces more ideas that can tested in your innovation process,for greater overall success in your industry.2
  3. 3. www.InnovationGrow.comThe concept of gamification is simply the application of game-likeattributes to a non-game, and often business, environment. Bydeveloping the knowledge of gamification you can use it to improve notonly your innovation process but other business processes including:customer feedback, sales, and marketing.Taking full stock of all of the most dreaded business tasks can show youthe ideal areas that you can gamify, after you implement the strategy inyour innovation process.3
  4. 4. www.InnovationGrow.comGamification can also be used to increase your open innovationprocess and explode the number of ideas that you can test andimplement. Making sure that you tighten up your overall innovationprocess before you gamify will make sure that you are ready to take fulladvantage of the creativity boost.There are 4 things to keep in mind when you are looking to implementgamification, whether it is for your innovation process, or any otherbusiness process:4
  5. 5. www.InnovationGrow.com1. Accelerated feedback cyclesBy switching to smaller tasks that offer a near immediate reward,gamification can give you actionable data right away. Make sure thatyou are able to parlay this information into an analysis or testing thatwill make best use of the speed.2. Clear expectations and goalsHaving clearly defined rules for accomplishing the goal will increasepeople’s confidence that they will be able to get it done. Giving peoplea framework to work from where they clearly know when they’vesucceeded will increase the enjoyment and attainment of the goals.5
  6. 6. www.InnovationGrow.com3. A compelling reasonMost activities in life can be vague and self-directed, even if there is aloose framework. By building in a narrative and a reason that resonateswith people, the gamification will increase the desire to participate andachieve the goals.4. Balance challenge and achievabilityYou have to make sure that the task that you are asking people toaccomplish will challenge them to increase their interest, but not be toodifficult to actually accomplish. By breaking larger goals into fast smallgoals you can increase the speed at which the larger goals getfinished,all the while increasing the enjoyment.6
  7. 7. GROWING BUSINESS WITH INNOVATIONFor additional information about Business Innovationplease visit www.InnovationGrow.com

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