1. ORGANIZATIONS THAT
MANAGE INNOVATION
PROCESSES WILL GAMIFY
THOSE PROCESSES
For additional information about Innovation
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In the next few years it is estimated that more than half of all
businesses that manage innovation processes will gamify those
processes. Gamification is a growing trend in business and this also lead
to large leaps in the innovation process among the businesses that
choose to adopt this strategy.
By making the process more of a challenge and less about having to get
the task done, businesses are finding that their employees are more
engaged with the process and can get into a creative mode much faster,
which produces more ideas that can tested in your innovation process,
for greater overall success in your industry.
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The concept of gamification is simply the application of game-like
attributes to a non-game, and often business, environment. By
developing the knowledge of gamification you can use it to improve not
only your innovation process but other business processes including:
customer feedback, sales, and marketing.
Taking full stock of all of the most dreaded business tasks can show you
the ideal areas that you can gamify, after you implement the strategy in
your innovation process.
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Gamification can also be used to increase your open innovation
process and explode the number of ideas that you can test and
implement. Making sure that you tighten up your overall innovation
process before you gamify will make sure that you are ready to take full
advantage of the creativity boost.
There are 4 things to keep in mind when you are looking to implement
gamification, whether it is for your innovation process, or any other
business process:
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1. Accelerated feedback cycles
By switching to smaller tasks that offer a near immediate reward,
gamification can give you actionable data right away. Make sure that
you are able to parlay this information into an analysis or testing that
will make best use of the speed.
2. Clear expectations and goals
Having clearly defined rules for accomplishing the goal will increase
people’s confidence that they will be able to get it done. Giving people
a framework to work from where they clearly know when they’ve
succeeded will increase the enjoyment and attainment of the goals.
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3. A compelling reason
Most activities in life can be vague and self-directed, even if there is a
loose framework. By building in a narrative and a reason that resonates
with people, the gamification will increase the desire to participate and
achieve the goals.
4. Balance challenge and achievability
You have to make sure that the task that you are asking people to
accomplish will challenge them to increase their interest, but not be too
difficult to actually accomplish. By breaking larger goals into fast small
goals you can increase the speed at which the larger goals get
finished,all the while increasing the enjoyment.
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7. GROWING BUSINESS WITH INNOVATION
For additional information about Business Innovation
please visit www.InnovationGrow.com