An inspirational case study, where going into the field and a rapid prototyping technique have proven to be the ultimate tools for defining and visualising a business case. Find out how working in a visual way creates a common understanding from the beginning and how involving your actual user has great value within this process. Anneleen will prove how this approach will also make life easier for all next steps in your process…

1. A user-centered mobile case in 5 days
Anneleen Vanhoudt (Peel.nu)

2. Hello.

5. Hello.

6. Hello.
Actionable ideas

7. Ta – da!

8. To – do.

9. Scribble for a line
Source: Damien Newman

10. Match user needs and
business opportunities
towards a clear focus.
Concept & Prototyping Minimal viable product
& Launch
Peel Prototype Build

11. The diamond
Create choices

12. The diamond
Make choices

13. Case study
Constructiv

14. N ationaal
A ctiecomité voor
V eiligheid & hygiëne in de
B ouw

15. C omité
N ational d’
A ction pour la securité et ‘hygiène dans
C onstruction

16. Design an application that increases the advisors’ efficiency
and effectiveness by simplifying reporting.
-THE OPPORTUNITY TO PEEL-

17. Peel the banana in one week

18. Anneleen Vanhoudt
INNOVATION FACILITATOR & RESEARCHER
Joke Van Kerckhoven
PRODUCER & RESEARCHER
Hilde Van Dyck
STRATEGIST & INNOVATION ACCELERATOR
The Peel team
Jan Nikolaas Gijsen
TECHLOVER & VISUALISER

19. End users
 Business
• Visits more construction sites
• Collect data to do benchmarking
 Advisors
• Simplify reporting so they can focus on their core task
• Meet the needs of the contractors
 Contractors
• Receive the right information

20. Match user needs and
business opportunities
towards a clear focus.
Problem solving,
Concept & Prototyping
Minimal viable product
& Launch
Peel Prototype Build

21. Empathy Focus
The Peel diamond

22. Ta-da! To do.
The Peel diamond

23. The Peel process
Open up
Define business
opportunities
Dig deep
Research user
needs
Create it
Match business
with users
Mash up
Make ideas
actionable
Stage it
Present innovation
opportunities

24. Open up
Output
A clear
understanding
of business
opportunities

25. Tinkering is a learning process.
The physical manipulation of things generates sensory
images or all sorts and thus enables though.

26. Open up
Output
A clear
understanding
of business
opportunities

27. Dig deep 1/2
Output
A profound
understanding
of user needs
& context

28. Dig deep 2/2
Output
A profound
understanding
of user needs
& context

29. Isn’t this double work?
• What people say is not what people do.
• Observations help you to interpret the answers of the
focus group.

30. Create it
Output
High level
ideas

31. Match user needs and business opportunities
Design an application that increases the advisors’ efficiency
and effectiveness by simplifying reporting.

32. Match user needs and business opportunities
Design an application that increases the advisors’ efficiency
and effectiveness by simplifying reporting.
Different devices should
function as an eco system

34. Match user needs and business opportunities
Design an application that increases the advisors’ efficiency
and effectiveness by simplifying reporting.
Different devices should
function as an eco system
Quick scan should operate
as a filter function

36. Match user needs and business opportunities
Design an application that increases the advisors’ efficiency
and effectiveness by simplifying reporting.
Different devices should
function as an eco system
A primary group of advisors
will test the applications and
give feedback
Quick scan should operate
as a filter function

37. Mash up
Output
A clear set of
user tasks
Safe Wing

38. Personalization of the working space
• Higher satisfaction rate
• Higher attachment to the place

39. Stage it 1/2
Output
Look & feel and
interactive main
functionalities

40. Stage it 2/2
Output
Look & feel and
interactive main
functionalities

41. Stage it 2/2
Output
Look & feel and
interactive main
functionalities

42. Stage it 2/2
Output
Look & feel and
interactive main
functionalities

43. Stage it 2/2
Output
Look & feel and
interactive main
functionalities

44. Questions?

45. Fill out the evaluation & win a book!
Return your evaluation to the info desk

46. Contact us
Anneleen - Vanhoudt
Monkeyshot / Peel
Veldkant 39, Kontich
anneleen.vanhoudt@monkeyshot.be
@VhAnneleen / @PeelNu
Monkeyshot.be / Peel.nu