1. Innovation Norway - Brazil
Oslo/Rio, 19. October, 2012
Rune Andersen

2. IN Brazil
• Helle Moen - Director
• Rune Andersen – Senor Advisor
• Paal Hovland – Senior Project Manager
• Renata Prado – Project Manager
• Renata Ferreira – Project Manager
• Martin Nietz – Project Manager
• Guilherme Mendes – Market Analyst
• Rodrigo Bastos – Accounting Assistant
• Pilar Neves - Trainee
• Flávia Ambrosano – NBIO Co-ordinator
• Stefani Lima – NBIO Reseptionist
2
Torre Rio Sul

3. Some facts
Size: 8.5 million km2 = no 5 (N:0.3)
GDP: US$ 2.324 mrd (11est)= no 6
• Agri: 5,5 % (N:2,1)
• Industry: 27,5 % (N:39,5)
• Services: 67 % (N:58,3)
Inflation: 6,6% (2011 est.)
# mobilephones: 242 mill (11)
# internet: 76 mill (09)
# airports: 4105 (12)
Unemployment: 6 %
Literacy: 88,6%
Expected av. school 14 år (N:17)
13.000 Ph.D. released every year
21% below powerty line (09) 3

4. 4

5. 5

6. Brazil – GDP by region
• Brasil is divided politically and geographically into 5 regions, which share common features in
relation to their physical, human, economic and cultural aspects.
13% of total
4% of total GDP
GDP
Ceará state
Amazonas state
7% of total GDP
58% of total GDP
Rio de Janeiro
state
18% of total GDP
Mato Grosso state
Paraná state

7. Phase I Phase II Phase III Phase IV
Market Market Market Market
Preparation Strategy Entry Development
 Market Analysis  Entry Strategy  Local  Business
 Market Visits  Business Plan Establishment Development
Development  Incubator Support
 Partner Search
Offices  Coordinate
 Open Doors networking
opportunities
7

8. Network
8

9. Entry guide to Brazil
The guide advise on issues
regarding:
• Pre-entry considerations
• Strategy development
• Administrative preparations
• Operational phase
Focus on O&G, but some
information is generic
www.howtodobusinessinbrazil.com
Password: inventure
9

10. Some Clients from 2011
*Not including NBIO Clients

11. Incubator: Brazilian office without major
investments!
• Your company can have a “Brazilian office” with phone
number, address and access to a strong local network.
• Be one step ahead of other international competitors. Use
the “Brazilian office” before investing in any establishment.
INTSOK and NBCC - Norwegian Brazilian Chamber of Commerce
are also located in IN incubator offices.

12. Incubator office
Services and products included in rental:
• Basic Administrative Support
• Telephone – Extension Lines
• Fax / Copy machine
• Printer / Scanner
• IT Support - Broad band internet
• Projector
• Meeting Room
• Cleaning Services
• Conference Call
Meeting Room
12

13. NBIO Office Layout – Room 1

14. NBIO Office Layout – Room 2

15. 2006/08/10/12: Rio Oil & Gas
2011: OTC Brazil

16. Sector focus: Strategic priorities of
Brazil
Biotechnology and Nanotechnology
ICT
Health supplies
Biofuels
Electrical power, hydrogen and renewable energy sources
Oil, gas and coal
Agribusiness
Biodiversity and natural resources
The Amazon and semi-arid region
The weather and climate change
The space program
National defense and public safety 16

17. Petrobras’ Business Plan 2010-14: Increased
Investment for Integrated Operations in Brazil
Source: Petrobras – May 2011

18. Long History of Technological and Operational
Leadership In Deepwater
Source: Petrobras – May 2011

19. Petrobras’ Portfolio Focused on Deep Water
Source: Petrobras – May 2011

20. Pre-Salt-Province
20

21. Press coverage, Veja, April 2012
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22. Brazilian Shipyards
Other States than Rio

23. Brazilian Shipyards
In Rio de Janeiro State

24. Combined effects
of HYT technologies A+B+C (case study – Asparagus seedlings - Baixa Califórnia, Mexico

26. Cultural understanding. You will never get enough
Brasil: Mixture of American, European, Portuguese, African, and Indian gives
the country a unique cultural scenery
Befolkning: 199 millioner.
Hvite: 54 %
Blanding: 39 %
Sorte: 6 %
Andre: 1 %
XX

27. Source:
Ronald Inglehart
U of Michigan

28. Thank you!
Obrigado!