The document quotes Tom Ford saying that marketing is only necessary for hollow products and that if a product like pants doesn't make the customer's butt look good, no amount of marketing will convince them to buy it. The key is for a product to speak for itself through quality rather than relying on advertising.

1. YOU DON’T NEED
TO ADVERTISE A
GOOD PARTY.
@BILLSVOBODA

2. 1 //
TAKE OFF
YOUR CAPE. @BILLSVOBODA

3. 2 //
MAKE THEIR
BUTT LOOK GOOD. @BILLSVOBODA

4. “Marketing is used for hollow products
that cannot speak for themselves…
So when a customer walks into the store,
tries on the pants, if they don’t make
their butt look good, they’re walking out.
They’re not buying those pants,
no matter how much marketing you did.”
// Tom Ford
@BILLSVOBODA

5. 3 //
OWN YOUR
BLOCK. @BILLSVOBODA

6. YOU DON’T NEED
TO ADVERTISE A
GOOD PARTY.
// TAKE OFF YOUR CAPE.
// MAKE THEIR BUTT LOOK GOOD.
// OWN YOUR BLOCK.
@BILLSVOBODA