Rugby and
social media
Ingrid Koehler
@ingridk
From...

http://scrumhalfconnection.com/2013/02/07/womens-rugby-in-1881/

To...
1917

first documented women’s rugby match under Union code

1968
first women’s rugby club established

1982

first women’...
Disadvantages
of social media
I have something against women with big
muscles. It’s just…not womanly
What a fine body of men these “women” are

Rofl. Wo...
Advantages of
social media
• Niche audiences
• “Cheap” air time
• Opportunity for athletes to
speak directly to fans

• Op...
Arizona State campaign

http://asuwrfc.blogspot.co.uk/
No thanks

images from Canadian National Team 2013 Calendar
courtesy MattSpourphotographer.com
England v Canada

Wednesday, 13 Nov, 7pm, The Stoop,
Twickenham
Thanks!
@ingridk

An old dumb prop, too slow to get out of the way
Rugby and social media
Rugby and social media
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Rugby and social media

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A few quick thoughts about promoting the women's game for the fabulous 300 Seconds series and Ada's List on 12 November, 2013 - with notes!!!

Published in: Social Media, Sports
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Rugby and social media

  1. 1. Rugby and social media Ingrid Koehler @ingridk
  2. 2. From... http://scrumhalfconnection.com/2013/02/07/womens-rugby-in-1881/ To...
  3. 3. 1917 first documented women’s rugby match under Union code 1968 first women’s rugby club established 1982 first women’s rugby international 2016 first Olympic women’s rugby 7s 100 Senior Women’s clubs in England 250 University and women’s clubs in UK 7,000 Active women registered with RFU 14,500 Women and girls playing regularly in England
  4. 4. Disadvantages of social media
  5. 5. I have something against women with big muscles. It’s just…not womanly What a fine body of men these “women” are Rofl. Womens rugby. Wouldn’t be surprised if they all complained about breaking a nail of [sic] getting a little bruise. GASH RUGBY!!! Womens rugby is an absolute joke they should be working in the kitchen cooking eggs! Comments from the highlights of the 2010 Women’s World Cup Finals on YouTube
  6. 6. Advantages of social media • Niche audiences • “Cheap” air time • Opportunity for athletes to speak directly to fans • Opportunity to show women athletes as skilled and capable
  7. 7. Arizona State campaign http://asuwrfc.blogspot.co.uk/
  8. 8. No thanks images from Canadian National Team 2013 Calendar
  9. 9. courtesy MattSpourphotographer.com
  10. 10. England v Canada Wednesday, 13 Nov, 7pm, The Stoop, Twickenham
  11. 11. Thanks! @ingridk An old dumb prop, too slow to get out of the way

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