Delivering online conferences and capturing the benefits

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Lessons from delivering online conferences to local government community

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Delivering online conferences and capturing the benefits

  1. 1. Delivering and capturing the benefits of online conferences Ingrid Koehler Local Government Improvement and Development March 2011 @ingridkWednesday, 9 March 2011
  2. 2. Delivering online conferences Ingrid Koehler March 2011 @ingridkWednesday, 9 March 2011
  3. 3. History Performance management Local by Social Customer Insight 2005 2006 2008 2009 2010 Spending review Efficiency Councillors and social mediaWednesday, 9 March 2011
  4. 4. Local by social online • 1100 people • 190+ councils • 27,000 page views • 1123 contributions • sharing the learning at localbysocial.net Tron and PacMan easter egg on by MAQ on FlickrWednesday, 9 March 2011
  5. 5. Advantages • Cheap • Green • Can be organised and launched quickly UAV launch by the U.S. Army on FlickrWednesday, 9 March 2011
  6. 6. Easy access • People can dip in and out • Content is easily captured Apple bobbing at Thames festival by boybg on FlickrWednesday, 9 March 2011
  7. 7. Distill and disseminateWednesday, 9 March 2011
  8. 8. But... GoTron Swoosher by Pasukaru76 on FlickrWednesday, 9 March 2011
  9. 9. Planning an online conference PCC Blueprint by Telstar Logistics on FlickrWednesday, 9 March 2011
  10. 10. Getting started • subject • scoping • demand • audience • technology Bxp135660 by tableatny on FlickrWednesday, 9 March 2011
  11. 11. Team building • Sponsors • Conveners • Champions • Experts • Support red team by atomic shed on flickrWednesday, 9 March 2011
  12. 12. Almost the same as face to face • Venue • Speakers • Programme • Promotion • Registration the venue, after by Stewart on FlickrWednesday, 9 March 2011
  13. 13. But some differences • speakers as writers • lots of hand holdingWednesday, 9 March 2011
  14. 14. Continuous thread of promotion • use your existing comms channels • email, communities of practice • tie in to other events • plan ahead about using proceedings İğneden ipliğe, by Ilkin on FlickrWednesday, 9 March 2011
  15. 15. More than just presentations JVCAmerica on Flickr • hot seats • self started topics/unconference • panelsWednesday, 9 March 2011
  16. 16. More than just textWednesday, 9 March 2011
  17. 17. Facilitating an online conference image from PennStateLive on FlickrWednesday, 9 March 2011
  18. 18. Aims of facilitation • Lots of different views • Lively conversation • Buzz • Share knowledge Not long for the drones by Max xx on FlickrWednesday, 9 March 2011
  19. 19. The ideal facilitator • flexible • good writer • organised • some topic knowledge • tech savvy enough Flexible by lhoretse on FlickrWednesday, 9 March 2011
  20. 20. The role • Keep an eye on proceedings • Be ready to step back • Be ready to step in Watchman Meerkat by mukul.soman on FlickrWednesday, 9 March 2011
  21. 21. The role • Keeping the flow • Prompting for detail • Participant, too! Drum Major, The Black Watch, 3rd Battalion, Royal Regiment of Scotland by Colin Shepherd on FlickrWednesday, 9 March 2011
  22. 22. If you build it, will they come? • Right topic, right time • Not a replacement for ‘failed’ face to face • drive traffic - email, Twitter • back channel American Zen by Bowman! on FlickrWednesday, 9 March 2011
  23. 23. Ups and downs • Flexible ‘fun’ approach • You can do it in your jim- jams • Very long days • “On” all the timeWednesday, 9 March 2011
  24. 24. Capturing the benefitsWednesday, 9 March 2011
  25. 25. Knowledge assets • Plan ahead • emerging practice and “hard lessons” • Identify priority themes • Continue the conversation • Disseminate through your networks DAN_DANDELION by DeeJayTee23 on FlickrWednesday, 9 March 2011
  26. 26. CI case study Face to face Policy shift: event: March May Online conference: LG Group Policy June + Practice role Further guidance A real commissioned community conference Guidance Online report promoted consultation publishedWednesday, 9 March 2011
  27. 27. Local by Social un- conference draft guidance Online wiki conference guidance+ LbyS events thinkpiece and hacks online LbyS conference conferenceWednesday, 9 March 2011
  28. 28. ...will make it even easier to run conferences and capture the benefits local.gov.uk/knowledgehubWednesday, 9 March 2011
  29. 29. Find out more • These slides are posted at www.slideshare.net/ingrid_k • See CoPs in action at www.communities.idea.gov.uk • www.twitter.com/ingridk • www.twitter.com/knowledgehub • www.twitter.com/localbysocial • http://uk.linkedin.com/in/ingridkoehler • ingrid.koehler@local.gov.uk • www.ingridkoehler.comWednesday, 9 March 2011

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