2.
It is the largest brewer in Colombia, one of the largest in America
and the tenth in the world. It was founded on April 4, 1889 by the
German Leo Siegfried Kopp
BAVARIA
Image Taken From:
http://www.bavaria.co/3-2/historia_an/
Consultation From:
https://es.wikipedia.org/wiki/Cervecer%C3%ADa_Bavaria_S.A.
3.
In 1989, Kopp and Castello society
acquired a plot of land for the time
located on the outskirts of Bogota to
build a brewery in the area of san
diego. The trasaccion register with the
notary third of Bogota on April 4, 1889,
the official date of the founding of
BAVARIA
ORIGIN
Image Taken From:
https://es.wikipedia.org/wiki/Cer
vecer%C3%ADa_Bavaria_S.A.#/me
dia/File:Club_Colombia.jpeg
Consultation From: http://www.bavaria.co/13-
2/nuestro_legado_an/
4. MISSION:
Growing market to annual per capita consumption of 60 liters,
ensuring the leadership of our portfolio of national and
international brands in each of the categories of beverages and
in all market segments.
VIEW:
To be the most admired company in Colombia and a big
contributor to the global reputation of SABMiller.
- By the effectiveness of our marketing.
- For the quality of our products.
- As the best source of employment.
- As the best partner.
- Because of our social responsibility.
Image Taken From:
http://www.gifmania.com/Gif-Animados-
Alimentos/Imagenes-Bebidas/Botellas/
Consultation From:http://bavariacolombia4.blogspot.com.co/
6.
PRODUCTS AND SERVICES
Bavaria has a wide selection of beers which include not only national but
that in turn import foreign beers
Image Taken From:http://listas.20minutos.es/lista/que-cerveza-de-
bavaria-te-gusta-mas-358573/
7. Between the imported
beers this Peroni, Miller
and Grolsch. Other drinks
that are distributed but
not correspond to the
order of alcoholic drinks
are Cola and Pola and
Pony Malta.
IMPORTS
Image Taken From:
http://www.bavaria.co/
Consultation From: http://www.bavaria.co/
8. Bavaria exported under the
guise of intercompany
Spain and Sweden in
Europe and Ecuador.
Through the trading model
of what makes America,
Mexico, Chile and Costa
Rica. During the fiscal year
F13 79 822 hectoliters were
exported.
EXPORTS
Image Taken From:
http://www.gifmania.com/
Consultation From: http://www.bavaria.co/
9.
The main objective of Bavaria Foundation is to benefit the neediest
communities in Colombia through social investment programs
aimed at generating employment and income, poverty reduction and
progress and sustainable development.
BAVARIA FOUNDATION
Consultation From: http://www.bavaria.co/
Image Taken From:
http://www.bavaria.co/
10.
PROGRAM “UNCOVERS FUTURE”
Image Taken From:
http://www.gifmania.com
Bavaria Foundation will award the best business projects
the program seeks entrepreneurs with innovative business models based
on the factors supporting a competitive advantage
Consultation From: http://www.bavaria.co/
11.
It is a Colombian beverage company, is the company's largest
country and one of the largest in South America soft drinks.
POSTOBON
Image Taken
From:https://es.wikipedia.org/wiki/Postob%
C3%B3n
Consultation From: https://es.wikipedia.org/wiki/Postob%C3%B3n
12. The company has the
largest market share in
the industry of soft
drinks in Colombia and
is the company with its
capital 100 largest
revenues in this sector%
Colombian.
POSTOBON
Image Taken From:
http://www.postobon.com/la-
compania/quienes-somos
Consultation From: http://america-retail.com/industria-y-mercado/mas-de-un-
siglo-de-innovacion-cumple-la-colombiana-postobon
13.
The October 11, 1904, Posada and Valerio Gabriel Tobon began
producing soft drinks in Medellin, Colombia. Its first product
called "Cola-Champagne" At this stage, Posada Tobon and decided
to open two factories: the first was opened in 1906 in Manizales
and Cali second in the same year. Since then Postobón products
have appeared wide Colombia to come to dominate the market for
soft drinks and non-alcoholic beverages (water and juices).
ORIGIN
Consultation From: http://www.postobon.com/la-compania/la-historia
Image Taken From: http://america-
retail.com/industria-y-mercado/mas-de-
un-siglo-de-innovacion-cumple-la-
colombiana-postobon
14. MISSION
Being the leader in the development, production and marketing
of non-alcoholic soft drinks company, to satisfy the tastes and
needs of consumers.
· Exceeding expectations through innovation, quality and
excellent service
· Turning their suppliers real partners.
· Leveraging human talent teams organized around the
processes.
VIEW
Being a company in the non-alcoholic soft drinks, world-class
sector positioning in terms of generation of value, quality,
productivity, competitiveness and continuous improvement, eco-
efficiency and pollution prevention, management and human
responsibility
Image From:http://america-retail.com/industria-
y-mercado/mas-de-un-siglo-de-innovacion-
cumple-la-colombiana-postobon
Consultation From: http://postoboncitos.blogspot.com.co/2011/06/vision-
mision.html
16.
This company has a broad portfolio of products including
soft drinks, fruit juices, mineral water, tea, and energy
drinks. It has created different soda flavors: grape, apple,
pineapple, kola orange and lemon soda. Other products
include packaged water, nectars and fruit juices packaged in
Tetra Brik cartons and bottle
PRODUCTS AND SERVICES
Image Taken From:
http://www.postobon.com/product
os
Consultation From: https://es.wikipedia.org/wiki/Postob%C3%B3n
17.
The company imports most of its inputs except water
brought from natural sources
IMPORTS
Image Taken From:
http://www.postobon.com/contenido/oasis
Consultation From: http://www.postobon.com/
18.
the company exports soda different flavors: grape, apple,
pineapple, kola orange and lemon soda. Other products include
packaged water, nectars and fruit juices packaged in Tetra Brik
cartons and bottle, which are exported to the United States,
United Kingdom, Aruba, Australia, Chile, Spain, the
Netherlands, Curacao, Panama and Italy.
EXPORTS
Image Taken From: http://www.postobon.com/
Consultation From: https://es.wikipedia.org/wiki/Postob%C3%B3n
19.
In 1986 he began sponsoring Postobon Manzana Postobon team,
a professional team of Colombian cycling. This was followed by the
successes of the first professional cycling team Colombia
Colombian Coffee. In 1986 the team competed in the Tour de
France and was active at the professional level for ten (10) years. A
new cycling team (Team Manzana Postobon) is founded, this time
in 2007 with a base of youth, looking for new promises of this sport
in Colombia. Also sponsors the national teams of Track Cycling,
Walking, BMX, MTB and Paracycling.
SUPPORT FOR SPORT IN
COLOMBIA
Image Taken From:http://www.postobon.com/
Consultation From: https://es.wikipedia.org/wiki/Postob%C3%B3n
20.
Postobon continually renews its products in recent days has shown
us a very interesting change not only in its typography but also
introduced its products to the market for new soda with zero sugar
and thus keep up with the concept of personal care and the green
wave, as new generations want to care more.
STRATEGIES
POSTOBON
Image Taken
From:http://www.expertosenmarca.com/post
obon-no-solo-cambia-su-estrategia-de-
marketing-sino-toda-su-compania/
Consultation From: http://www.expertosenmarca.com/postobon-no-solo-
cambia-su-estrategia-de-marketing-sino-toda-su-compania/
