OMA AND JUAN VALDEZ

2. ORIGIN OF COMPANIES
0JUAN VALDEZ
Image taken from: http://www.juanval
dezcafe.com/es/juan-valdez-cafe/empresa
Procafecol S.A. was founded in 2002 mainly with the
objective to generate business, beginning with your brand
Juan Valdez which became operational on December 12,
2002 in the Dorado International Airport in Bogotá (Procafecol S.A..
(2015). Nuestra Empresa. 05/11/2015, de Juan Valdez Sitio web: http://www.juanvaldezcafe.com/es/juan-valdez-cafe/empresa)

3. 0OMA
Image taken from: http://w
ww.cafeoma.com/nosotros/
In 1970 , OMA was born as the first gourmet coffee shop in
Bogota in the current premises of the Cra 15 and Calle 82 .
In the 80 following the same idea of European coffees, where
the social gathering and culture go hand in hand OMA BOOKS
opened next to the traditional OMA COFFEE of the Carrera 15
and Calle 82.(OMA. (2015). Historia. 05/11/2015, de OMA Sitio web:
http://www.cafeoma.com/nosotros/)

4. MISSION
0JUAN VALDEZ
Generate emotions , well-being and satisfaction about the best
coffee (Procafecol S.A.. (2015). Nuestra Empresa. 05/11/2015, de Juan Valdez Sitio web:
http://www.juanvaldezcafe.com/es/juan-valdez-cafe/empresa)
Image taken from: http://saakhpharma.com/mission/

5. 0OMA
Satisfy customer needs , through the production and
marketing of coffee -based drinks , packaged coffee and
pastries, refined quality every day. They work to
improvement constant and permanent of the people,
thanks to the dedication to social work with Colombian
families.(OMA. (2015). Historia. 05/11/2015, de OMA Sitio web: http://www.cafeoma.com/nosotros/)
Image taken from: http://orangediabetes.com/Mission

6. VISION
0JUAN VALDEZ
Being the Colombian Premium coffee brand globally
preferred for its quality and creation of welfare to their
environment.(Procafecol S.A.. (2015). Nuestra Empresa. 05/11/2015, de Juan Valdez Sitio web:
http://www.juanvaldezcafe.com/es/juan-valdez-cafe/empresa)
Image taken from: imágenes prediseñadas power point

7. 0OMA
Consolidate their position as the leader in sales of
specialty coffees and coffee based on the consumer's
mind beverages; with innovative products at the
forefront in regulating international quality standards ,
technological, legal and ecological. (OMA. (2015). Historia. 05/11/2015, de OMA
Sitio web: http://www.cafeoma.com/nosotros/)

8. ORGANIGRAM
0JUAN VALDEZ
Organigram taken from: http://es.slideshare.net/NoSsIeJ1/caso-empresarial-juan-valdez-colombia
Board of
Directors
President
General
manager
Legal adviser Advisory internal control
Human talent
management
Administrative and
financial
management
Operations management
Head of food and
beverages
Head of Marketing
and Sales
Head of human talent
Assistant
Human talent
chief Financial
Officer
Maintenance
manager
Accountant Security
Guard
General
services
Food aid
Assistant
drinks
Publicist

9. 0OMA
Organigram taken from:http://repository.javeriana.edu.co/bitstream/10554/9105/1/tesis184.pdf
Stockholders
Administrator
NutritionistChef
Waiter Customer
service
Motorized
Boss of bakery and
pastry
Bakery
and
pastry
assitant
1
Kitchen
assistan
1
Kitchen
assitant
2
Bakery
and
pastry
assitant
2

10. 0FOUNDERS AND MAJORITY
STOCKHOLDERS
JUAN VALDEZ: Federación Nacional de cafeteros de
Colombia
Image taken from: http://www.capsulandia.
com/2009/01/cafeteros-de-colombia
-quieren-comprar-acciones-de-starbucks/
OMA: Restcafe OMA SAS

11. GOODS AND SERVICES
JUAN VALDEZ
0 COLOMBIANS
0 ESPRESSOS
0 SNOWY AND COLD DRINKS
0 BAKERY
0 Articles Juan Valdez
0 Special Editions
(Procafecol S.A. (2015). Menú en tiendas. 05/11/2015, de Juan Valdéz Sitio web: OMA. (2015). Historia. 05/11/2015, de
OMA Sitio web: http://www.cafeoma.com/nosotros/)

12. OMA
0 Coffee bars:
 cappuccinos
 espresso
 Special with liquor
 Cold drinks
 Ice cream
 Pastry
 Sanswiches
0 Restaurant Coffee:
 Coffees
 Breakfast
 Sweet
 To chop
 Cocktails
 Beers
 Wines & Spirits
 Beverages Image taken from:http://sixmoment.com/ebtrenamiento
0 Packaged:
 Ground
 Grain
 Supplementary
(OMA. (2015). Productos. 05/11/2015, de OMA Sitio web: http://www.cafeoma.com/productos/)

13. EXPORTS
JUAN VALDEZ: The number of Exports grew 42 % between 2013 and
2014.
Number of stores served:
Juan Valdez stores opened in 2014 in South Korea , Malaysia, Bolivia ,
Paraguay , Costa Rica , Honduras, Guatemala , Miami and Kuwait
0 128 containers were exported, 2.4 per week
(PROCAFECOL. (2014). Informe de Gestión 2014. 12/11/2015, de PROCAFECOL Sitio web:
http://www.juanvaldezcafe.com/sites/default/files/Negocios/Accionistas/INFORMACIONFINANCIERA/Informesdegestion/Inform
edeGestion2014.pdf)
USA 7
Spain 4
Ecuador 21
Chile 10
Panamá 5
Aruba 1
Total 48

14. OMA: Specialized media , opinion leaders , importers of coffee and
ProColombia representatives will attend the opening of " Momentto " ,
the first store of the company in the Aztec country. The company,
whose products also come to Canada, the United States and Chile, had
already distributed their goods in City Market, a gourmet supermarket
in Mexico , but failed to establish point of sale in that nation . OMA ,
founded in 1970 , is the second Colombian coffee chain to open a store
in Mexico City(PROCOLOMBIA. (2015). OMA se instala en México. 12/11/2015, de PROCOLOMBIA Sitio web:
http://www.colombiatrade.com.co/taxonomy/term/10652)
Image taken from: https://www.facebo
ok.com/momenttocafe/

15. THE PROCESS OF COFFEE IN COLOMBIA

16. IMPORTS OF COFFEE
Importing countries that are part of the International Coffee Organization are:
Austria, Belgium, Cyprus , Denmark, Spain , Estonia , Slovakia , Slovenia , Finland,
France, Greece , Hungary , Ireland, Italy, Japan , Latvia , Lithuania, Luxembourg ,
Malta, Norway, Netherlands , Poland , Portugal , Czech Republic , UK, Sweden ,
Switzerland , United States of America and the European Community.

17. As you can see , Colombia is not part of this list of
countries importing coffee, because it is one of the
major exporters, however in recent years , has had to
import coffee due to low production and therefore more
expensive this raw material.
Image taken from: http://noticiaaldia.com/2015/03/venezuela-in
crementa-importacion-de-cafe-desde-nicaragua/

18. ABROAD PROJECTION OF JUAN VALDÉZ:
With the mission to expand the category of Colombian premium coffee
around the world, so they decided to seek to generate an experience
premium coffee differentiated , for it was launched in 2014, the brand
platform authenticity , through social networks , the media , their coffee
shops, products , hotels and restaurants. (PROCAFECOL. (2014). Informe de Gestión 2014.
12/11/2015, de PROCAFECOL Sitio web:
http://www.juanvaldezcafe.com/sites/default/files/Negocios/Accionistas/INFORMACIONFINANCIERA/Informesdegesti
on/InformedeGestion2014.pdf)
Image taken from: http://blog.graduadoenade.com/experiencia-y-
proyeccion-internacional-lo-mas-valorado-por-las-empresas/

19. Image taken from:http://voces.huffingtonpost.com/2013
/06/11/juan-valdez-cafe-colombiano_n_3423600.html
Image taken from: http://www.mehlspeiskoenig.at/suesses-
wissen/backschule/news/oma-was-muss-man-bei-fruechten-
fuer-den-rumtopf-beachten.html

20. BIBLIOGRAPHY
http://www.cafeoma.com/
http://www.juanvaldezcafe.com/es/colombia
VIDEO
https://www.youtube.com/watch?v=Q7o49APAwhM