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Social Media Strategy: Don't Work Harder, Work Smarter

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Web development and design company Infomedia present a free training to help keep your social media content and strategy fresh. Starting June 2017, a free webinar corresponding with these slides will be available at Infomedia.com

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Social Media Strategy: Don't Work Harder, Work Smarter

  1. 1. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Social Media Strategy: Don’t Work Harder, Work Smarter
  2. 2. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Today’s Speaker Alexis Barton Digital Strategist 2
  3. 3. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Raise your hand if you manage social media. 3
  4. 4. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Who feels like like they can’t keep up? 4 • Do you really have to be online 24-7? • Or can you create the illusion that you’re posting all the time?
  5. 5. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Here’s what I’ve learned. 5
  6. 6. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) It’s not rocket science. 6 • Adjust your expectations. • Make a plan. • Stick to it. • Embrace authenticity. • Stop comparing yourself.
  7. 7. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Be inspired by the best. (Stay with me here.) 7
  8. 8. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 8 Nick Saban • Commit to “The Process.” • Overcome adversity (AKA algorithms). • Roll with it.
  9. 9. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 9 Beyonce Knowles • Go solo, but utilize a team. • Stay true to your roots, but try new things. • Make “lemonade.”
  10. 10. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 10 Kim Kardashian • Know what you do well, then automate (and monetize) it. • Remember, (almost) everything is copy. • Beware over-exposure.
  11. 11. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Whatever you do, don’t copy. 11
  12. 12. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Be authentic. • Be realistic. • Be consistent. • Be patient. 12 It turns out Mom was right.
  13. 13. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) You don’t have to figure this out alone. 13
  14. 14. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Give Us a Call! 205.823.4440 (And check out our website for free resources.) 14
  15. 15. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Lunch and Learn Schedules May 18 Social Media Strategy: Don’t Work Harder, Work Smarter June 15 Analytics 101: Reading And Using Your Results July 20 Get Found & Get Noticed: Make The Most Of SEO And Local Search August 17 Analytics 102: Making Your Analytics Work For You September 21 Putting Words To Work: Write Your Own Website Copy October 19 Video For Beginners: Basics Of Making And Posting Video 15
  16. 16. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Thank you for joining us today! 16

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