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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Social Media Strategy:
Don’t Work Harder, Work
Smarter

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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Today’s Speaker
Alexis Barton
Digital Strategist
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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Raise your hand if you manage
social media.
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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Who feels like
like they can’t
keep up?
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• Do you really have to
be online 24-7?
• Or can you create the
illusion that you’re
posting all the time?

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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Here’s what I’ve learned.
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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
It’s not rocket
science.
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• Adjust your
expectations.
• Make a plan.
• Stick to it.
• Embrace authenticity.
• Stop comparing
yourself.

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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Be inspired by the best.
(Stay with me here.)
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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 8
Nick
Saban
• Commit to “The
Process.”
• Overcome adversity
(AKA algorithms).
• Roll with it.

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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 9
Beyonce
Knowles
• Go solo, but utilize a
team.
• Stay true to your roots,
but try new things.
• Make “lemonade.”

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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 10
Kim
Kardashian
• Know what you do
well, then automate
(and monetize) it.
• Remember, (almost)
everything is copy.
• Beware over-exposure.

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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Whatever you do, don’t copy.
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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Be authentic.
• Be realistic.
• Be consistent.
• Be patient.
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It turns out
Mom was right.

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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
You don’t have to figure this out
alone.
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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Give Us a Call!
205.823.4440
(And check out our website for free resources.)
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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Lunch and Learn Schedules
May 18
Social Media
Strategy: Don’t
Work Harder, Work
Smarter
June 15
Analytics 101:
Reading And Using
Your Results
July 20
Get Found & Get
Noticed: Make The
Most Of SEO And
Local Search
August 17
Analytics 102:
Making Your
Analytics Work For
You
September 21
Putting Words To
Work: Write Your
Own Website Copy
October 19
Video For Beginners:
Basics Of Making
And Posting Video
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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Thank you for joining us today!
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