Search and data have a virtuous cycle where more data leads to better search results which provides more data. New search applications in personal health data mining and distributed knowledge creation in education present opportunities for database research. Technologies now better support capturing personal information while cloud computing reduces storage costs. Personal health analytics and data mining raise privacy and customization challenges.

1. Search and Data Management Rakesh Agrawal MSR Search Lab

3. Search & Data: Virtuous Cycle Web Pages Feeds Better Search Results ► More Data ►Greater Insights ► Better Search Results Intents Behaviors Connections Popularity Trends Search Data Insights Queries, Clicks Mining Relevance

6. Seed documents ANIMALS documents ANIMALS queries Classification Using Click Graph Algorithm: Random walk with absorbing states

9. Personal Health Analytics

10. Personal Data Mining Charts for appropriate demographics? Optimum level for Asian Indians: 150 mg/dL (much lower than 200 mg/dL for Westerners) Due to elevated levels of lipoprotein(a)* Computation and selection across millions of data sources Privacy and security *Enas et al. Coronary Artery Disease In Asian Indians. Internet J. Cardiology. 2001.