Explain the funnel using
illustrations.
Create better understanding.
Some tips how to make visually engaging.
Presenting
a sales pipeline?
Visual representation
of a selling process
The funnel illustrates a customer
conversion from a lead to prospect
and to a paying client.
Feedbac
k
is NOT
Instead
feedback
IS
What’s a Sales Funnel?
Illustrate the funnel step by step
6
Leads population
Targeted leads
The stages in the funnel
correspond
to various levels
of a lead development.
Leads population
Targeted leads
Qualified
The stages in the funnel
correspond
to various levels
of a lead development.
Leads population
Targeted leads
Qualified
Approached
The stages in the funnel
correspond
to various levels
of a lead development.
Leads population
Targeted leads
Qualified
Approached
Promising
The stages in the funnel
correspond
to various levels
of a lead development.
Leads population
Targeted leads
Qualified
Approached
Promising
Converted
The stages in the funnel
correspond
to various levels
of a lead development.
B2B Sales Funnel
B2B Prospects Sales Activities
B2B Sales Funnel
Prospecting talks
B2B Prospects
Cold calls
Sales Activities
B2B Sales Funnel
Prospecting talks
Sales proposal
B2B Prospects
Cold calls
Meeting
Sales Activities
B2B Sales Funnel
Prospecting talks
Sales proposal
Deal acceptance
B2B Prospects
Cold calls
Meeting
Negotiation
Sales Activities
B2B Sales Funnel
Prospecting talks
Project delivery
Sales proposal
Deal acceptance
B2B Prospects
Cold calls
Meeting
Negotiation
Project
Sales Activities
B2B Sales Funnel
Prospecting talks
Project delivery
Payment
Sales proposal
Deal acceptance
B2B Prospects
Cold calls
Meeting
Negotiation
Project
Close
Sales Activities
E-commerce conversion optimization funnel
Targeted
Prospects
MARKET
E-commerce conversion optimization funnel
Targeted
Prospects
Lead
Magnet
MARKET
Free report,
e-book …
E-commerce conversion optimization funnel
Targeted
Prospects
Lead
Magnet
Tripwire
product
MARKET
Free report,
e-book …
$10
E-commerce conversion optimization funnel
Targeted
Prospects
Lead
Magnet
Tripwire
product
Core
product
MARKET
Free report,
e-book …
$10 $100
E-commerce conversion optimization funnel
Targeted
Prospects
Lead
Magnet
Tripwire
product
Core
product
Premium
product
Free report,
e-book …
$10 $100 $1000
MARKET
Incoming Stream
Color code the lead levels
Incoming Stream
Unqualified lead
Qualified lead
Approached lead
Promising lead
Customer
Color code the lead levels
Add unique look to a funnel
25
use hand drawn style
Market
Lead
Prospect
Client
Illustrate Funnel
with scribble icons
Market
Lead
Prospect
Client
Illustrate Funnel
with scribble icons
Market
Lead
Prospect
Client
Outline
the funnel
Fully Illustrated Scribble Funnel
Market
Prospecting
Lead
qualification
Sale
Prospecting
Sales
Client retentionRetain
Lead nurturing
Make your sales funnels
easy to understand and visually engaging.
Make your sales funnels
easy to understand and visually engaging.
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Illustrating Sales Funnel Presentation